Havas creative director Adrian Fitz-Simon is the winner of the inaugural Cannes Grey Lions aimed at tackling ageism in advertising. Organised by the Institute of Advertising Practitioners in Ireland (IAPI), the final stage of the competition saw six short-listed presentations. Fitz-Simon also happens to be the first ever Irish creative to win a gold Cannes […]
Blog RSS feed for this section
Brands not hindered by ads run next to hard news
Brands which are advertised in newspapers’ hard news sections are not damaged in any way and there is no evidence that it has a negative impact on consumer response, Denise Turner, insight director with NewsWorks UK, has said. Speaking at a NewsBrands Ireland breakfast conference, Turner said she was referring to crime, politics and terrorism […]
O’Donnells looks to Roz Purcell to spice up crisps
O’Donnells, the hand cooked crisps brand owned by Tayto’s German parent Intersnack, has rolled out two new limited-edition flavours. Fronting the new spiced chutney and aromatic sweet ‘n’ sour flavours is influencer and blogger Roz Purcell, who like the O’Donnells potatoes is native to Tipperary. The former model has worked with the brand in recent […]
Diageo launches Rockshore ads second wave
To coincide with the Halloween bank holiday weekend, Diageo is rolling out the second wave of its through the line campaign created by BBDO Dublin with media by Carat. The lager plays to the theme of the bracing refreshment of the Atlantic coast. The campaign launches tomorrow and runs across TV commercials, digital and social […]
FitzPatrick coins a mythical medal for Mint Office
World famous Dublin artist and one-time ad agency creative Jim FitzPatrick has created a new medal celebrating Irish myths and legends for the Dublin Mint Office. The medal, which depicts FitzPatrick’s original artwork of Ériu, the mythological matron goddess of Ireland, from whose name the word Éire evolved, is available free to the public. According […]
Lawn becomes deputy MD at Starcom
Emer Lawn has made the switch within Core from Mediaworks to become deputy managing director and a board member at the company’s sister media agency, Starcom. In her new senior role, Lawn will be responsible for “overseeing the company’s continued expansion by implementing a focused strategic direction for the business”, a Core statement said. A […]
Tourism Ireland ads shine in Spain’s major cities
Hundreds of thousands of Spaniards are seeing a giant video ad for Dublin outside the El Corte Inglés department store in the Plaza del Callao in the centre of Madrid. Similar ads are running in other busy locations around Madrid and Barcelona. Tourism Ireland has again teamed up with the tour operating arm of the […]
Sky Q lines up O’Kane and Ashmawy for social ads
Sky Ireland has hired comedian Deirdre O’Kane and TV personality Baz Ashmawy to star in its new social media campaign for Sky Q. In the first video, O’Kane, who starred in Moone Boy, dons the apparel of an empress to demo the pause and carry on feature on Sky Q while she and Ashmawy get […]
IAPI officially rolls out Effies
The Institute of Advertising in Practitioners in Ireland (IAPI) has officially announced it is joining the Effie international awards network to salute ad effectiveness and highlight its importance to client. Effie Awards Ireland replaces ADFX, previously the country’s biennial marketing effectiveness awards, following a recent survey of IAPI members. The survey found that 84 per cent […]
Ireland back in country reputation league top 10
Ireland has jumped one place to re-enter the top 10 international rankings for national reputations in a public poll across former G8 nations (Canada, France, Germany, Italy, Japan, Russia, UK and the US), out of 55 countries surveyed in the annual Country RepTrak 2019 study. Ireland is now ahead of Spain, Italy, France, Germany and […]
Packed.House and Boots roll out beauty videos
Packed.House has joined with Mediacom to create a five-part video storytelling series called The Beauty Insider in association with Boots Ireland. The content partnership will focus on driving awareness of the Boots Ireland #NoReally campaign showcasing the most popular beauty brands now available in selected Boots stores and online at Boots.ie. Irish make-up artists, Mrs […]
Garner now creative director at Core
Mike Garner has been promoted to creative director at Core, having joined the agency in March as creative consultant. He had been head of creative strategy at Ogilvy Dublin where he worked on Boots, Ford, Glenilen Farm, Siro and Trocaire. The move was seen as part of a strategy by Core’s Alan Cox to develop […]
Dentsu Aegis starts new Irish Times series
Dentsu Aegis Network has launched a new series of podcasts and articles with The Irish Times exploring the issues and opportunities facing marketing and media. Called Inside Marketing, the first podcast gets underway with DAN’s group managing director Shenda Loughnane (above) and Brand Finance CEO David Haigh discussing brand investment. The podcasts, presented by Irish […]
