Only four per cent of ads breakthrough the clutter like Cadbury’s Gorilla and truly build clients’ businesses. A talk by David Meikle, author of How to Buy a Gorilla, will present and then answer questions about how to get a higher calibre of advertising from your agencies at the next Association of Advertisers in Ireland (AAI) […]
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Tom Fishbourne to talk at TV3 agency briefing
Advertisers and agencies will attend the first in a series of breakfast briefings hosted by TV3 sales house Virgin Media Solutions in Fire restaurant in the Mansion House tomorrow. A panel of three expert speakers will address guests on the theme ‘The Power of Television as a Storytelling Medium’, including critically-acclaimed ‘Marketoonist’ Tom Fishbourne. The event […]
Energia on board for Pro12 rugby finals
Energia has signed a sponsorship deal with Pro12 Rugby which sees the energy provider become a partner of the Guinness Pro12 final series. Just two rounds remain in the championship with three Irish and two Welsh teams all vying to finish in the top four and reach the semi-finals. The final match is in the Aviva […]
TV3’s new HD studio is officially opened
Minister for Communications Denis Naughten TD has officially opened a state-of-the-art studio at TV3 headquarters. Originally built in 1998, studio one at the TV3 TV centre in Ballymount has been refurbished with high definition (HD) technology and new transmission equipment, including cameras, vision and audio desks and graphics suites. The studio’s modernisation is part of […]
Heaslip lines out for new coconut drinks
Ireland and Leinster rugby player Jamie Heaslip has been hired by C7 Brands, the UK subsidiary of Irish-based Prime Active Capital (PAC), in launching a range of coconut water drinks. CocoFuzion100 is a naturally flavoured, 100 per cent organic young coconut water. Bottled within hours of harvesting, it contains natural electrolytes and has no added […]
Britvic hires two new agencies for drinks brands
Britvic Ireland has appointed two new agencies for its Irish soft drinks. Havas will manage the Club Orange and Miwadi brands while Target McConnells will manage the Ballygowan brand. The two new agencies will manage above the line creative and digital campaigns for the respective brands. Havas has handled Suntory’s Lucozade in recent years. Chemistry […]
IAPI sends a record 14 Young Lions to Cannes
The Institute of Advertising Practitioners of Ireland (IAPI) has announced the winning teams to represent Ireland at the annual international Cannes Lions Festival in June. This year, 14 creative young people will compete against teams from all over the world in film, design, print, PR, social media and marketing competitions in the South of France […]
Sunday Times goes with new design
The Sunday Times, published by Rupert Murdoch’s News UK & Ireland, has a new design typeface and layout which aims to underline the newspaper’s purpose to “provide readers with quality journalism, information and ideas that prepare them for the week ahead, whether in their professional or personal lives,” a statement issued on behalf of the […]
Skoda strikes notes with National Concert Hall
Skoda is undertaking a year-long sponsorship of the National Concert Hall (NCH). The agreed contract fee was not disclosed. The sponsorship sees the inclusion of the car brand in various marketing activities run by the National Concert Hall, allowing Skoda to target the 65,000 NCH annual patrons and the concert hall’s 70,000 followers on social […]
Goodbye Hailo as MyTaxi ads hail down fares
MyTaxi is the new name for Hailo and to get the message out there to consumers a €5 million marketing campaign is now hitting the streets. The ads are driven by out of home (OOH), digital, vehicle livery and driver incentives. Billboards with catchy lines will be hallmark of the creative campaign, with online videos and […]
Gibneys agrees to partner with TorranceCo
PR agency Gibney Communications has agreed a strategic partnership with independent New York firm TorranceCo to broaden the offering of both agencies. Gibney Communications executive chairman Ita Gibney (above) said in a post-Brexit era and with considerable uncertainty ahead in global business, such an alliance makes […]
OwensDDB and Firstcom agencies to merge
A merger between OwensDDB and Firstcom is in the final stages of agreement with a deal due to be formally announced in the coming weeks, Marketing.ie has learned. OwensDDB came about as a tie-up between Peter Owens and Omnicom’s Doyle Dane Bernbach. While there is no equity involved, the two agencies have Volkswagen as a […]
Grey changes name to show surge in racism
Back in 1917, two Jewish businessmen, Lawrence Valenstein and Arthur Fatt, set up an ad agency. But as racism was rife at the time, the duo decided not to use their names but rather the word that described the colour of the agency’s wallpaper – grey. With the rise in racism and the so-called alt-right […]
