Netflix may have broken the mould by releasing every episode of House of Cards all at once in 2013, but its viewers who are changing the nature of TV. And it’s more than just binging. From the characters we choose to wake up with to what we watch in bed, when viewers have the power to programme […]
Blog RSS feed for this section
Newspread to distribute Cul Heroes GAA cards
Newspaper and magazine distributor Newspread has been awarded the contract to distribute Cúl Heroes trading cards to over 4,000 supermarkets, convenience stores and newsagents nationwide. Cúl Heroes is the official GAA trading cards collection for children, featuring leading inter-county hurlers and footballer and is endorsed by the GAA and the GPA. To coincide with the […]
Hanover appointed to handle Young Scientist
Following a competitive pitch, corporate communications and public affairs specialist Hanover has been made the lead PR agency for the BT Young Scientist & Technology Exhibition (BTYSTE). Hanover, run by Lorna Jennings (above) will work closely with BT Ireland to manage PR and public affairs for next BTYSTE, including the main event in the RDS in […]
Media Central wins Communicorp sales
Communicorp has awarded all its radio sales to Media Central after an internal group contest with its other sales arm subsidiary, Communicorp One. Under a transfer of undertakings process, Media Central, run by Gavin Deans (above), will take on ad sales for national stations Today FM and Newstalk. It already handled sales for the group’s […]
AAI boss receives a WFA president’s award
Association of Advertisers in Ireland (AAI) chief executive Barry Dooley received a president’s award at the World Federation of Advertisers (WFA) global marketers’ week in Toronto for the Marketing Multiplied report it jointly published with Core Media earlier this year. It was one of only six international awards presented by the WFA. Other winners were […]
Most workers struggle to find time to exercise
Following a screening of thousands of Irish workers last year, Irish Life Health (ILH) has released new insights on the workforce which shows that 71 per cent of Irish workers struggle to find time to exercise and over half of the nation’s workforce are overweight and one in three have high cholesterol. The study also […]
AIB banks marketing team of the year gong
AIB won the marketing team of the year award at the Marketing Institute of Ireland All Ireland Marketing (AIMs) awards. The award, sponsored by Google, was presented by Cera Ward to AIB marketing boss Tom Kinsella. The gala dinner in the Clayton Hotel on Burlington Road was attended by almost 900 guests. RTE news anchor Bryan Dobson […]
Flogas powers Kerr’s business show on Newstalk
Flogas is taking over as sponsor of Bobby Kerr’s Down to Business show which airs on Newstalk on Saturday mornings from 10am to 12pm. The sponsorship will focus on the ‘Winning Back the High Street’ initiative, which sees Kerr take to towns and cities around Ireland, speaking to local business owners. The show’s previous sponsor was Vodafone. […]
DIT’s AdGrad 17 set to share ideas for charities
Final preparations are underway for students from this year’s DIT masters in advertising studies to make their ‘search for creative intelligence’ pitches to industry leaders. Divided into two agency teams, AdGrad 17, pictured, will present ad campaigns based on briefs from two clients. This year it’s the turn of not-for-profit organisations, Focus Ireland and the […]
Mediavest scores hat-trick in press spend
Mediavest was the biggest spender on press advertising in 2016 for the third year running. A report by NewsBrands Ireland – formerly the National Newspapers of Ireland (NNI) – showed the Core Media group agency recorded a spend of €154.5 million. Sister agency, Mediaworks, had the highest increase. Sixty per cent of agencies upped their […]
McElligott one of four new recruits to ASAI board
IAB Ireland chief executive Suzanne McElligott has been appointed to the board of the Advertising Standards Authority for Ireland (ASAI). The independent self-regulatory body committed to promoting the highest standards of marketing communications in Ireland, has announced four appointments to its board. As well as McElligott, Roslyn Dalton, Copy Clear lead with RTÉ, Eoin Doyle, […]
Gibson gets tabloid platform job at INM
Independent News & Media (INM) has appointed Des Gibson to the new position of tabloid platform editor. Gibson has almost 30 years’ experience in journalism and is currently the editor/managing editor at the Irish Daily Star. The new editor will direct a new seven-day newsroom at the Sunday World and Herald newspapers, working with their editors. Starting […]
New arrivals trend opens up out of home market
PML Group reports a three per cent increase in out of home (OOH) ad spend for the first quarter of the year. The increase follows a seven per cent improvement for the whole of 2016. Growth is said to be coming from across various market categories and advertisers. But an interesting trend emerging is the […]
