The Marketing Society Future Council is turning the spotlight on the marketing moments that didn’t quite hit the mark. Kicking off in Odessa on Thursday, February 23, the council will play host to ‘The F Word’, with three industry leaders set to share their learnings from the times things didn’t quite go to plan. Tailored […]
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Record number of young creatives for Cannes
You Cannes do it this year. So say the Institute of Advertising Practitioners in Ireland (IAPI) who want to send a record number of young creatives to the Cannes Lions advertising awards festival. Fourteen young people will attend, the largest Irish team in the 64-year history of the festival. They will compete against the best young […]
Another Super Bowl has come and gone…
So, another Super Bowl has come and gone, and Tom Brady has his fifth ring to add to his collection, Graham Curtis reports. As with each year, a huge draw of the Super Bowl for people in the US is the ads that play during the coverage of the game. For advertisers, the Super Bowl is the […]
Four in ten PR executives expect budget increases
Four in ten public relations and communications professionals in Ireland expect budget spend on PR to increase in 2017, a survey of Public Relations Institute of Ireland (PRII) members indicates. Of these, 43 per cent expect their clients’ budgets to increase, while just over a third of those who work in-house expect their budgets to grow this […]
AIB’s new ads turns mortgages on heads
AIB and its agency Rothco has rolled out a new campaign which aims to challenge the way hopeful home-owners look at the commitment of a mortgage. Directed by Zak Emerson, ‘The Last Repayment’ shows real AIB customers who have just completed their mortgage. The stories told by the couple in the TV commercial are completely their […]
Molloy presents TV3’s rugby show
Former Leinster and Ireland rugby international Gordon D’Arcy and comedian Gary Cooke of Apres Match fame will help kick off Joe Molloy’s new rugby entertainment show on TV3 tomorrow night. Called Clubhouse, the show takes a lighthearted look at the week’s big rugby stories, which last weekend centred around the start to the Six Nations tournament. Clubhouse will […]
Kinetic gets Coke more mobile with Ad2One
Out of home (OOH) specialist Kinetic has agreed a deal with Ad2One to further integrate Out of Home (OOH) and mobile campaigns. The partnership allows clients to tie-in a mobile display campaign using Near technology with an OOH campaign. Coca-Cola was the first client to sign up to the service with a campaign promoting a mini […]
Sonya Lennon struts her stuff for Audi
Irish fashion designer Sonya Lennon has been signed up as an official brand ambassador by Audi. The German car maker says the collaboration with Lennon reflects the Audi ad slogan, Vorsprung durch Technik, created by British agency Bartle Bogle Hegarty, which aims to highlight progressiveness, creativity and design to inspire car buyers. Lennon has been […]
Der Spiegel’s Trump cover gets major reaction
Influential German weekly news magazine Der Spiegel released its cover of the upcoming edition with an illustration of President Donald Trump holding the decapitated head of Lady Liberty, sparking widespread reaction on social media. ‘America First,’ reads the headline, as blood drips down from Liberty’s head while Trump triumphantly holds a bloody knife. The image […]
Tropicana backs MacSweeney’s show
Tropicana has signed up as the official partner of Today FM’s Early Breakfast Show with Paula MacSweeney. The presenter launched her 5am-7am weekday show last July. The six-month deal extends to the showbiz news on the Ian Dempsey Show and includes eight stings a day and ten cross station promos each week, digital content and monthly […]
Sky settles price dispute with Eurosport owner
The carriage row between Sky and Discovery Communications, which threatened a blackout of Eurosport and other channels from Sky’s platform, has been resolved. A statement from Stephen van Rooyen, Sky’s chief executive for the UK and Ireland, said a new deal was concluded on “the right terms” after Discovery accepted BSkyB’s proposal. During coverage of […]
Diageo re-enters whiskey market with Roe & Co
Diageo announced today that it is getting back into the Irish whiskey market in response to growing demand for the spirit internationally. Diageo’s new whiskey, Roe & Co, will be distilled at the group’s Ireland headquarters at St James’s Gate, with plans for a €25 million investment in a whiskey distillery in the site’s former Power […]
O’Keeffe steps down as MD at Electric Media
Michelle O’Keeffe has made the personal decision to step down as managing director of the Electric Media, after eight years with the company. She joined the business to run Media Brokers in 2010 and was promoted to managing director three years later. She plans to take at least a year out of her career to […]
