Minister for Communications Denis Naughten TD has officially opened a state-of-the-art studio at TV3 headquarters. Originally built in 1998, studio one at the TV3 TV centre in Ballymount has been refurbished with high definition (HD) technology and new transmission equipment, including cameras, vision and audio desks and graphics suites. The studio’s modernisation is part of […]
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Heaslip lines out for new coconut drinks
Ireland and Leinster rugby player Jamie Heaslip has been hired by C7 Brands, the UK subsidiary of Irish-based Prime Active Capital (PAC), in launching a range of coconut water drinks. CocoFuzion100 is a naturally flavoured, 100 per cent organic young coconut water. Bottled within hours of harvesting, it contains natural electrolytes and has no added […]
Britvic hires two new agencies for drinks brands
Britvic Ireland has appointed two new agencies for its Irish soft drinks. Havas will manage the Club Orange and Miwadi brands while Target McConnells will manage the Ballygowan brand. The two new agencies will manage above the line creative and digital campaigns for the respective brands. Havas has handled Suntory’s Lucozade in recent years. Chemistry […]
IAPI sends a record 14 Young Lions to Cannes
The Institute of Advertising Practitioners of Ireland (IAPI) has announced the winning teams to represent Ireland at the annual international Cannes Lions Festival in June. This year, 14 creative young people will compete against teams from all over the world in film, design, print, PR, social media and marketing competitions in the South of France […]
Sunday Times goes with new design
The Sunday Times, published by Rupert Murdoch’s News UK & Ireland, has a new design typeface and layout which aims to underline the newspaper’s purpose to “provide readers with quality journalism, information and ideas that prepare them for the week ahead, whether in their professional or personal lives,” a statement issued on behalf of the […]
Skoda strikes notes with National Concert Hall
Skoda is undertaking a year-long sponsorship of the National Concert Hall (NCH). The agreed contract fee was not disclosed. The sponsorship sees the inclusion of the car brand in various marketing activities run by the National Concert Hall, allowing Skoda to target the 65,000 NCH annual patrons and the concert hall’s 70,000 followers on social […]
Goodbye Hailo as MyTaxi ads hail down fares
MyTaxi is the new name for Hailo and to get the message out there to consumers a €5 million marketing campaign is now hitting the streets. The ads are driven by out of home (OOH), digital, vehicle livery and driver incentives. Billboards with catchy lines will be hallmark of the creative campaign, with online videos and […]
Gibneys agrees to partner with TorranceCo
PR agency Gibney Communications has agreed a strategic partnership with independent New York firm TorranceCo to broaden the offering of both agencies. Gibney Communications executive chairman Ita Gibney (above) said in a post-Brexit era and with considerable uncertainty ahead in global business, such an alliance makes […]
OwensDDB and Firstcom agencies to merge
A merger between OwensDDB and Firstcom is in the final stages of agreement with a deal due to be formally announced in the coming weeks, Marketing.ie has learned. OwensDDB came about as a tie-up between Peter Owens and Omnicom’s Doyle Dane Bernbach. While there is no equity involved, the two agencies have Volkswagen as a […]
Grey changes name to show surge in racism
Back in 1917, two Jewish businessmen, Lawrence Valenstein and Arthur Fatt, set up an ad agency. But as racism was rife at the time, the duo decided not to use their names but rather the word that described the colour of the agency’s wallpaper – grey. With the rise in racism and the so-called alt-right […]
Mother makes giant boob to highlight feeds
London ad agency Mother caught the public imagination last Sunday to mark international Mother’s Day in this part of the world. As Adweek reported, anyone walking around the Shoreditch area of the city could hardly avoid seeing a giant inflatable boob with a prominent nipple sitting on top of a building. Said boob wasn’t there solely for […]
Foley joins breakfast show at Cork’s Red FM
Ray Foley is joining Cork comedian Jason Coughlan as the new breakfast co-host on Red FM. Breakfast with Ray & Jay was announced at an event with Irish rugby legend Ronan O’Gara and Cork musicians Brian Deady and Stephanie Rainey to mark the station’s third anniversary relaunch. Coughlan has presented Breakfast for the past seven years. […]
INM signs up as Guinness Pro12 media partner
As three out of the four Irish provinces look likely to make the final series of the Guinness Pro12, smashing current records, Independent News & Media (INM) has agreed a deal to become the championship media partner. The deal allows INM readers access to the closed ‘Captain’s Runs’ at the Aviva Stadium ahead of the final […]
