The Broadcasting Authority of Ireland (BAI) today announced the outcomes of a public consultation undertaken on the rules to be applied to the advertising of high fat, salt and sugar (HFSS) food and drink to children. The rules will come into effect next July and will apply to all radio and TV broadcasters in the […]
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Entries sought for research awards
The Marketing Society is calling on agencies to enter its fourth annual Research Excellence awards. This year’s closing date for entries is Wednesday, November 7. The awards ceremony will be held as part of the society’s Christmas lunch in the Shelbourne Hotel on December 14. Awards sponsors include MCCP, Fieldwork Future, The Grafton Suite, Empathy […]
Newstalk backs breast cancer month
Newstalk is in the pink this October as it joins Centra, Boots, Esso and Curves in support of the Irish Cancer Society (ICS) Breast Cancer Awareness Month. The station is showing its support for the Action Breast Cancer programme which provides information and support services to thousands of women across Ireland. Newstalk has come on […]
TV3 teams up with CNN for US presidential election coverage
TV3 is partnering with CNN for its coverage of this year’s US presidential campaign. CNN correspondents will provide daily reports from the hustings, starting in the mornings with Ireland AM and continuing with the News at 5.30pm and Tonight with Vincent Browne. Coverage starts at 2am tomorrow morning with uninterrupted live coverage of the vice-presidential […]
Irish Times explains ‘Why’ tonight
The Irish Times is to launch a new advertising campaign on RTE One television at 9.15 tonight. Created by Cawley NeaTBWA, the ads will run for six months across TV, cinema, press, digital and outdoor. They are built around the theme ‘The story of why’ and feature 60-second and 30-second TV and cinema spots. The […]
Carat to debate future of TV
Redefining TV is the topic of an industry seminar to be hosted by Carat in the Aviva Stadium soon. While traditional TV viewing still dominates the sitting room in Irish homes, content is increasingly made available across multiple platforms. There is a need to explore the challenges facing broadcasters and advertisers. The seminar, which will […]
Speakers named for MII conference
Brand Ireland is the theme of the Marketing Institute’s 33rd national marketing conference being held in the Four Seasons hotel on November 7. The conference will be chaired by Newstalk’s Shane Coleman (centre) pictured above with Geoff Lyons, Irish Independent and Tom Trainor, Marketing Institute. Speakers include Lorraine Twohill, Google; Oliver Loomes, Diageo; Tom Adams, […]
Ni Dháthlaoi gets new Liberty job
Annette Ni Dháthlaoi has been appointed to the new position of head of marketing at US-owned Liberty Insurance. Ni Dháthlaoi (pictured centre) has considerable marketing experience. Her most recent position was as head of insight at Kerry Foods, where she was responsible for identifying sources of future commercial growth by gaining consumer insight for the […]
Top British trumpeter for NCH
Award-winning British trumpeter Alison Balsom will perform at the National Concert Hall as part of next month’s international concert series. Balsom won female artist of the year for the second time at last year’s Classic Brit Awards 2011. Balsom will perform a programme of works by Haydn, Elgar and Seraph for trumpet and strings by […]
McGonigle to quit Leo Burnett
Shane McGonigle is to stand down as managing director of Leo Burnett in the coming months to pursue personal business interests. McGonigle, whose career started at Youngs in 1990, plans to set up on his own advising companies on new product development and innovation. He will tap into his international experience in Europe and the […]
Thomas to write for Star magazine
RTE presenter Kathryn Thomas has signed up as a travel columnist for the Irish Daily Star weekend magazine, Star Chic. The Carlow native, who presents The Voice and Operation Transformation on RTE television and deputises for John Murray on Radio 1, has circled the globe as host of the No Frontiers travel show. Tomorrow’s Star […]
Acorn agrees Hyper deal
From little acorns… Acorn Marketing, the Dublin direct marketing agency founded by Frank McCaughey in 2006, has been acquired by the US Hyper Marketing group for a figure in the region of €6 million. Acorn has seen consistent growth in recent years and was named the An Post Agency of the Year (above) in the […]
Arthur has his day but marketers playing festive card not new
Today is Arthur’s Day, a marketing stunt which Diageo rolled out a few years ago to mark the 250th anniversary of the Guinness Brewery in Dublin. A line-up of top international and home-grown acts will brew up a black storm in the capital tonight as revellers raise a glass to the man who gave the […]