Tourism Ireland has launched its first major TV campaign in Australia in over seven years. The creative was developed by JWT, under the brand tagline rolled out this year, ‘Go Where Ireland Takes You’. The TV ads aim to capture the spontaneity and fun of holidaying in Ireland and to show some great experiences Australians […]
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McCann's go with Tayto blockbuster
McCann Erickson has launched a new TV campaign to promote the new Mr Tayto book, The Man Inside the Jacket. The TV commercial uses a concept synonymous with the release of a movie blockbuster. The book was written by Double Z while the design was handled by Four5One. The rendering of the Mr Tayto images […]
Selling rights to Lords just not cricket
The MCC has denied a report in The Times of London that it plans to follow the lead of Premier League football clubs like Arsenal by selling the naming rights to Lord’s to fund a £400 million redevelopment of the famous cricket ground located in south London. The MCC plans to expand capacity at the 195-year-old […]
RTE agrees a deal to show second World Cup play-off in Paris
RTE is to show the second leg of the Republic of Ireland’s World Cup qualifying play-off against France in the Stade de France in Paris tomorrow following a breakthrough in negotiations with the French TV company which owns the rights. The match will also be broadcast on RTE Radio 1. Speaking on Today with Pat […]
Sunway adopts honeymoon idea
Irish tour operator Sunway has come up with an idea to try and seduce engaged couples by urging them to suggest to their wedding guests that they pool together and pay for their dream honeymoon. They want couples to register with them and get their wedding guests to commit a sum of money towards their […]
New car show for 3e
Ireland’s only motoring show with Irish cars, locations and hosts starts this Friday on when Xccelerate takes to 3e screens at 7pm. Produced by City Productions, the show is presented by motoring journalist Conor Twomey and broadcaster Rachel Wyse. Xccelerate is aimed at both men and women of all ages. The show will deal with all types […]
Barnardos launches pre-Budget ads
Barnardos, the children’s charity which has the maxim ‘Where no child gets left behind’, commissioned Creative Inc to develop a pre- budget campaign aimed at protecting Ireland’s most vulnerable children from the worst effects of the upcoming budget. While it is clear that difficult decisions have to be made in the current economic context, Barnardos […]
The Observer to shrink in size
The Observer is to reduce in size from seven to four sections and close its sport, music and woman monthly magazines next year in cutbacks announced by publisher Guardian News & Media. The business and personal finance sections will be merged into the main paper. The travel section will move into the Observer Magazine. The […]
Independent goes with iPhone app
Independent.ie has launched what it claims is the country’s first national newspaper title iPhone application allowing readers news access on the Apple iPhone and iPod Touch in any location. Users can view news headlines, articles and pictures quickly and send them to friends. The iPhone application from Independent.ie contains the latest news updated throughout the […]
Rugby scores with Irish sports fans
As far as the most cherished and memorable sporting moments in Irish sport this year, rugby has easily come out on top with Ronan O’Gara’s drop-goal against Wales in the Millennium Stadium in Cardiff to give Ireland the Grand Slam achieving the lion’s share of the popular vote. O’Gara’s memorable kick scored a resounding 61.1 […]
DesignWorks 25 wins Idea grand prix
DesignWorks 25 won the grand prix Irish Design Effectiveness Award (Idea) for Michaela’s Music House (MMH) illustration-based violin tutor at the 15th annual awards organised by Design Business Ireland. The MMH book was written by acclaimed musician Gwendolyn Masin. Other award winners included Neworld Associates for its re-brand of Don Carlos for Boyne Valley; the […]
Guide for sponsors launched
An introductory guide for rights holders seeking to secure sponsorship was launched by the European Sponsorship Association (ESA) today. The 23-page guide is aimed at small organisations with properties to promote and newcomers to sponsorship looking to incorporate sponsorship into their business plan. There is advice on the preparation, prospecting and approach to potential sponsors […]
Rothco and Vizeum win Dublin Bus
Rothco and Vizeum have been appointed to handle the creative and media accounts for Dublin Bus after a lengthy review. Also pitching were DDFH&B-JWT, Ogilvy, Mindshare, McConnells/MCM and the incumbent, Cawley NeaTBWA and OMD.
