Irish online advertising platform Admatic may in time be expanded to include international media titles, including those in the UK and US. Admatic.ie was launched by former agency owner Stuart Fogarty to provide advertisers with direct media buying. The service also extends to the creation of advertising campaigns, copy clearance and copy dispatch. The platform […]
Blog RSS feed for this section
Local papers run free ads to help Ukraine
Local Ireland newspapers are running free page ads this week in support of the Irish Red Cross Ukraine appeal in response to Russia’s invasion of its neighbour, which has led to a major humanitarian crisis throughout the country. Transportation issues mean that the most efficient way of helping those in need is by donating money […]
Virgin moves news bulletin to 7pm
Virgin Media Television is moving its nightly news bulletin to 7pm five nights a week across Virgin Media One as Coronation Street and Emmerdale take on new time slots. Coronation Street now airs hour-long episodes on Monday, Wednesday and Friday at 8pm, while Emmerdale is on at 7.30pm with an extra episode every Thursday at […]
Disney+ Amplifies message for Turning Red
Disney+ has broken new ground in out of home (OOH) advertising in Ireland with the launch of its new movie, Turning Red. In a media first, the streaming service has teamed up with Mediaworks and PML Group’s Source division to become the first campaign to use Amplify, Global’s new digital platform across its large format […]
Neeson voices documentary for Tourism Ireland
Tourism Ireland in the US unveiled its marketing plans for 2022 at an event in New York attended by tour operators, travel agents and journalists from the tri-State area. Guests also attended the premiere of a new documentary called Ireland at the AMC Lincoln Square, home to the largest Imax screen in North America. The film […]
Core rolls out Census ‘Be Counted’ campaign
The ‘Be Counted’ campaign developed by Core launches across all media channels this week, reminding everyone in Ireland to be “a voice for yourself, your family, and your community” on Census night 2022. The media, planned by Zenith, runs across all TV and video on demand (VoD) platforms, radio, digital audio, out of home, print […]
Dromoland to host women’s open
Dromoland Castle in Co Clare is to stage the Women’s Irish Open on the 450-acre estate’s 18-hole championship course in September. The return of the Ladies European Tour event is also supported by the Irish Government and Clare County Council. It will be the first time women’s professional golf will have been played in the […]
Aisling Bea set to front Jameson campaign
Irish actor and comedian Aisling Bea has been recruited by Irish Distillers as its new brand ambassador for Jameson whiskey. With a new campaign called ‘Widen the Circle’, created by TBWA\Dublin, the global whiskey brand owned by Pernod Ricard is trying to replace the brand’s ‘triple filtered, twice as smooth’ functionality with a consumer lifestyle […]
Prof Nelson-Field to address DMX Dublin
Media science researcher and expert on human attention to advertising Professor Karen Nelson-Field of Amplified Intelligence is one of the headline speakers for DMX Dublin which Marketing Institute Ireland (MII) will again host as a virtual conference on Thursday, March 24. Nelson-Field is a professor of media innovation with the University of Adelaide. She was […]
OOH and cinema outpace other media
A new report comparing global ad spend with the latest citizens mobility data reveals that the recovery of investment in out of home (OOH) and cinema media is outpacing the return of consumer activity to pre-pandemic levels as overall In Real Life (IRL) spend reaches $44.4 billion this year, findings from the World Advertising Research […]
GoLoud releases Unusual Suspects
Bauer Media’s GoLoud podcasts has launched Unusual Suspects, the true story of the 1993 Rochester Brinks heist. The crime story produced by award-winning documentary maker Eoin Brennan tells the remarkable story when $7.4 million was stolen by armed raiders and ensuing FBI investigation, which saw the cops chasing the most unlikely suspected thieves. The suspects […]
Dentsu report sees cashless society
As the adoption of digital-only banks, split bill apps and phone payments become more widespread, 70 per cent of Irish consumers believe the country is moving towards a cashless society, a survey of 1,000 Irish adults by Dentsu Consult shows. Irish people are now much more likely to say they often use card payment than […]
Prosperity predicts salary rises of 12%
Prosperity Recruitment’s annual report for 2022 looks at how Ireland’s digital sector adapted to the challenges and changes caused by Covid-19 and its effect on salaries. Coinciding with the removal of government restrictions and the improved economic outlook, the second half of 2021 saw a big rebound in hiring as businesses adapted to new ways […]
