C&C Group’s Bulmers Ireland has launched Budweiser Renew 100, a new sustainability initiative to help support Irish pubs in making the switch to renewable energy. Over the coming months, solar panels will be installed in 100 pubs, providing 100 per cent renewable electricity. Fronting the new campaign is former Kerry footballer and designer Paul Galvin. […]
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Business Post acquires Red C Research
The Business Post group, controlled by Irish businessman and sailor Enda O’Coineen, has acquired research agency Red C for a sum estimated at around €7 million. The deal includes both the agency’s Irish and UK operation. Co-founded in 2003 by former Lansdowne executives Richard Colwell and Sinéad Mooney, the firm also operates overseas. In a […]
BrandShout poll calls it for Vodafone
Recent Vodafone ad campaigns created by Folk Wunderman Thompson have helped push the brand to the top of the Ipsos MRBI Omnipoll telesurvey for August. The survey, which is conducted for Marketing.ie, is based on interviews with a new national panel of 1,000 adults in Ireland every fortnight. Vodafone moved up from second place to […]
Havas creates ads for Heineken stout
Dutch brewer Heineken hired Havas to launch its new Island’s Edge campaign using the slogan ‘Unexpectedly Refreshing’. The TV ad profiles people at Ireland’s urban edges, depicting where bold new ideas are born and brings to life the Irish entrepreneurial spirit, where city progress meets the force of the sea and where the familiar evolves […]
Rae plans second climate summit
The second Dublin Climate Summit will take place next March. The event is run in tandem with the Callaway Climate Insights (CCI) publication, with newsrooms in San Francisco, New York and Dublin. CCI was founded by former USA Today editor-in-chief and ex-Dow Jones MarketWatch editor, Dave Callaway and former INM group editor Stephen Rae (pictured). […]
Reach appoints Corr to environment role
Reach has appointed its first-ever environment correspondent covering its 10 Irish news brands as the news publisher aims to report on one of the biggest global issues facing our generation. Experienced reporter Shauna Corr, who has worked as a reporter with Belfast Live and the Daily Mirror in the North for the last five years, […]
Paul O’Kane takes PR role at Murray
Murray has announced the appointment of Paul O’Kane as a director in its corporate and financial PR team. O’Kane has over 30 years’ experience in PR and journalism. He was most recently chief communications officer at the Dublin Airport Authority (DAA). He joined DAA as communications manager for Dublin Airport’s development programme in 2006. At […]
PML celebrates Poster Impact’s 25 years
Poster Impact, the out the home campaign evaluation tool launched by PML Group in 1996, has hit two major milestones – 25 years of service and surpassing 20,000 campaigns measured. Recall and creative rating have always been to the fore, but as Poster Impact methodology moved from face-to-face interviews to online surveys in 2007, the […]
ASAI appoints O’Toole to complaints group
The Advertising Standards Authority for Ireland (ASAI), the independent self-regulatory body committed to promoting high standards of marketing communications, has appointed Fergus O’Toole to its complaints committee. With almost 15 years operating in a regulatory environment, O’Toole is the deputy director in the Consumer Protection Division of the CCPC. Prior to joining the CCPC in […]
Dyson sponsors The Big Deal on VMTV
Dyson has teamed up with Irish production company BiggerStage, run by former Virgin Media Television chief executive Pat Kiely, as a tech partner of the new reality TV show, The Big Deal, which starts on Virgin Media One this weekend. The partnership, brokered by GroupM Invention and Mindshare, will see the range of Dyson tech utilised […]
Live radio still highly popular in Ireland
The latest JNLR survey for the Ireland’s radio and audio market shows that 79 per cent of Irish adults tune into live radio everyday compared to 25 per cent who stream music and five per cent who listen to podcasts. Over three million listeners tune each day. Almost seven in ten 15–24-year-olds listen to live […]
Huskies wins handsome Fáilte Ireland contract
In the Company of Huskies has won a three-way pitch to secure a contract to handle a major new digital project for Fáilte Ireland understood to be worth €12 million over the next three to five years. Huskies was up against Accenture Interactive’s Rothco and Deloitte Digital’s Acne. Before the presentations, the three agencies were […]
Thinkhouse creates TV ad for Griffith College
Griffith College has released a new TV campaign called The Daydream. The 30-second spot aims to contrast the often loud TV ad space with a commercial that is deliberately quiet and contemplative, providing a ‘break’ within the often frenetic ad break. Created by Thinkhouse, the TVC was shot on location at Griffith College’s South Circular […]
