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Irish marketers prefer new ways of working

Most Irish marketers would prefer not to return to the traditional ways of working before the pandemic with 73 per cent of most men and women across career stages men opting for a combination of workplace and home working in the future, a new survey by Alternatives indicates. The study involved interviews with 295 Irish […]

Directors of PR agency Weber Shandwick in Dublin and Belfast have completed a management buyout deal (MBO) with the Interpublic Group-IPG for an undisclosed sum. The two directors, Siobhán Molloy (above) and Ross Williamson, will operate the businesses independently from IPG but will continue as Weber Shandwick’s associate in Ireland. Weber Shandwick’s slogan is ‘We […]

The representative body for Ireland’s national newspapers NewsBrands has questioned the formation of the newly-formed Future of Media Commission (FMC), set up by the Government to examine the future of broadcast, print and digital journalism at a time when the traditional funding model is no longer viable, as they say it does not reflect press […]

David Monaghan, head of commercial at News Ireland, has been elected chairperson of the Internet Advertising Bureau (IAB) board, replacing Google’s Shane Nolan. Monaghan has been a director of IAB Ireland since 2018. His strategic and commercial experience across UK and Irish publishers is seen as an asset in helping members deal with Covid-19 challenges. […]

BBDO Dublin has created a new campaign for EirGrid, the body responsible for Ireland’s electricity grid. The work comes from insights from a segmentation study into people’s attitudes towards environmental issues and climate change, undertaken by the ad agency and Spark. The results led to an unexpected approach to climate action. BBDO’s Sinéad Lee said […]

For the first time in its 13-year history the Global Innovation Index (GII) includes brand value as one of its indicators. The GII includes findings from the ISO-certified database of the world’s top 5,000 brands compiled annually by Brand Finance. The report provides detailed metrics about the innovation performance of 131 economies worldwide. Published by […]

One in three people in Ireland would not take the first publicly available EU approved Covid-19 vaccine, a survey by B&A for RTÉ shows. Six months into the Covid crisis, a national poll to understand and reflect how we feel as a people, how we see our future and priorities. Extensive results from the survey will […]

The Marketing Society’s Future Council (MSFC) returns on Thursday, October 15 with a lunchtime event titled ‘Surviving & Thriving: Marketing Lessons from Past Recessions’. With newer marketing industry entrants not having any experience of working through a recession in their career, there is a wealth of experience that can be shared. The event will bring […]

German discounter Lidl scores best in the September study of Ireland’s best known advertised brands, research by Ipsos MRBI for Marketing.ie shows. Lidl replaces August leader Procter & Gamble’s sanitary towel brand Tampax after its high-profile ad ban by the ASAI. HSE Covid-19 which had held the top spot in previous months was in third […]

An Post and its creative agency Folk Wunderman Thompson have created a new advertising campaign to mark the launch of An Post’s Green Hub, a one-stop-shop resource with need-to-know information and low cost loans to help simplify the journey for Irish consumers to a more energy efficient, comfortable and sustainable home. The ads aim to […]

Aoife Hofler and Ian Nunoo have been appointed to Javelin’s board of directors as part of the creative agency’s three-year growth plan. Hofler joined Javelin a year ago as director of media and marketing from GroupM’s Wavemaker where she managing director and chair of the global marketing board. Nunoo has been the agency’s head of digital […]

The world of online retailing is constantly evolving and being able to navigate this changing landscape is essential for businesses. Reach is a free virtual conference hosted by An Post Commerce designed to help with this challenge. The webinar will deliver insights on building customer relationships in this new world through innovations in direct mail […]

While overall Ireland is a trusting society, levels of trust in others declined between 2004 and 2012 when there was economic instability and fiscal austerity. Trust levels in others recovered after 2012, but they either flattened out or worsened between 2016 and 2018, a European sociology study by B&A report for the UCD Geary Institute […]