This week sees the launch of an integrated and heavyweight awareness campaign called #MakeTime2Check by Breast Cancer Ireland (BCI) to mark Breast Cancer Awareness Month. The campaign which coincides with the 10th anniversary of Ireland’s leading breast cancer charity, involves on-street and experiential activations developed by Verve. The Verve work drives awareness around the eight […]
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Core says almost half of renters aged 35-54
A report by Core shows that of those renting in Ireland 46 per cent are aged between 35 and 54 and 55 per cent are couples with and without children, despite the wide assumption that renters are young single adults. The average renter’s age has been rising as the lack of purchasable properties keeps a […]
Beko to salute GAA club champions
Beko and Leinster GAA have launched a new award aimed at highlighting the work carried out by clubs in the province. People are asked to nominate a club member to have a chance of winning €1,000 worth of gear. The 2021 Beko Club Champion aims to reward and celebrate GAA club heroes who go above […]
Lidl tops latest BrandShout poll
German discounter Lidl topped the BrandShout Omnipoll telesurvey for September. The ad recall survey, which is conducted by Ipsos MRBI for Marketing.ie, is based on interviews with a new national panel of 1,000 adults in Ireland every fortnight. Lidl moved up from joint second place with main rival Aldi in August and replaced Vodafone in […]
McShane steps down from daily role at B&A
Ian McShane has stood down from his normal day-to-day role as executive chairman at Behaviour & Attitudes (B&A). He will continue to serve as B&A’s non-executive chairman until the end of the year. McShane joined Ireland’s premier research agency in September 2006 as managing director having held a similar role at TNS MRBI, now Ipsos […]
Flat white Ireland’s favourite coffee
A flat white is Ireland’s favourite coffee, data based on 250,000 digital payment transactions by LoyLap indicates. Following closely behind is cappuccino, with latte and americano rounding off the list. Latte is regarded as 24 per cent less favourable than cappuccino with americano 19 per cent less popular than latte. Flat whites were most popular […]
Starcom wins TAMIs grand prix for Lottery
The winners of Ireland’s TV planning awards known as the TAMIs have been announced. Once again, the event took place virtually with the winners being revealed in a one-off broadcast. Starcom were awarded the grand prix award for their consistently high standard of work on the National Lottery. As a reward, the National Lottery receives […]
ASAI eager to hear back on food ad rules
The Advertising Standards Authority for Ireland (ASAI), the independent self-regulatory body which aims to promote high standards of marketing communications in Ireland, recently introduced new rules relating to the advertising of high fat, salt and sugar (HFSS) products which are incorporated into the authority’s food and non-alcoholic beverages code. The new restrictions will come into […]
Tourism unable to keep pace with jobs
The ending of lockdown and reopening of international travel has created a surge in tourism recruitment, new data published by jobs site Indeed shows. Job postings with keywords such as ‘tourism’ and ‘hospitality’ in Ireland more than doubled as a proportion of total job postings in the three months to the end of August compared […]
Heineken signs new Ulster Rugby deal
Heineken Ireland has agreed a new long-term sponsorship with Ulster Rugby, which also sees the Dutch brewer continue as the pourage partner at Kingspan Stadium. The deal comes as the public bars at Kingspan Stadium re-open for the United Rugby Championship. Ulster’s Iain Henderson, Jacob Stockdale and Stuart McCloskey were on hand for the announcement. […]
Huskies rolls out Londis’s new Liam & Des ads
BWG-owned convenience store chain Londis has launched a new TV and social media multi-platform advertising campaign starring duo Liam and Des. Ireland was first introduced to the two likely lads in 2019 as part of Londis’ sponsorship of RTE’s Ireland’s Fittest Family. Londis has built on the Liam and Des theme in stings as part of […]
Kiernan for marcoms role at Fáilte Ireland
Emma Kiernan, who won Marketer of the Year (MotY) in 2019 for her work at Dublin Zoo, is to join Fáilte Ireland as head of marketing communications. Kiernan helped develop Dublin Zoo as Ireland’s top family attraction and not-for-profit organisation, welcoming over 1.2 million visitors a year. She was the executive responsible for driving the […]
IAPI announces Ireland’s first Effie winners
The Effie Awards Ireland 2021 winners were celebrated during a virtual broadcast from the Mansion House yesterday. Hosted by IAPI, over 600 agency folk and their marketing clients tuned into the online ceremony, with RTE’s Jennifer Zamparelli as MC. The online awards ceremony celebrated the most effective Irish marketing and advertising campaigns chosen […]
