There is some good news for the advertising industry with Core expecting the market to improve by 8.9 per cent to €983.6 million this year after the impact of the Covid-19 pandemic. The predicted growth follows a 14.2 per cent drop in spend to €903.1 million last year, a much better outcome than at first […]
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Vodafone study points to supports for women
Late last year, Vodafone and its agency Dentsu looked at women entrepreneurs in Ireland to discover the challenges they faced in starting and succeeding in business. They reviewed a wide body of research already carried out, consultations with experts, mapping of services currently available and in-depth interviews with female micro business owners. The exercise showed […]
PML Group announces Poster Impact winners
The winner of this year’s Poster Impact awards have been announced by PML Group following a research study commissioned by the specialist and involving interviews by Ipsos MRBI of 6,000 Irish consumers. They were asked to comment on 800 campaigns from last year. The effectiveness scores are based on consumers campaign recall and creative ratings. […]
Edelman study shows health bodies rate best
The 2021 Edelman Trust Barometer shows the emergence of health authorities and members of the scientific community as highly trusted leaders. Some 71 per cent of respondents see the Health Service Executive (HSE) and the National Public Health Emergency Team (Nphet) as trusted bodies, while the World Health Organization (Who) enjoys similar trust levels. The […]
Siobhán Cronin made new Southern Star editor
The Southern Star has appointed Siobhán Cronin as its new editor, the newspaper’s first female editor in its 132-year history. The Southern Star is a West Cork-based media company encompassing print, digital and creative design services. It is owned by the O’Regan family, who reside in Skibbereen. Liam O’Regan edited the paper from 1958 until […]
An extra €2bn went on groceries during pandemic
Irish shoppers spent an extra €2 billion on take home groceries with the pandemic over the last year, with as much as €7.6m going on tea and €19.5m on instant coffee as people took to home comforts in much greater numbers, Kantar reports in its latest figures. Totting it all up, the average household grocery […]
Sky supports Age Action with digital skills input
Sky Ireland is to support Age Action with the charity’s mission to achieve positive changes in the lives of older people. Through both financial and people support, the satellite broadcaster will help Age Action in its mission to empower older people to live full lives as actively engaged citizens One area where Sky will help […]
IAPI confirms its list of ratified pitch doctors
Following a biennial review of pitch consultants, the Institute of Advertising Practitioners in Ireland (IAPI) has issued its latest list of accredited companies and individuals. The consultants were asked to apply for accreditation and provide detailed information on their expertise, processes, evaluation methodology, technology and research tools. They agreed to the latest IAPI pitch guidelines, […]
Exterion Media study points to bus ad power
A new study published by Exterion Media aims to show the effectiveness of bus advertising in generating consumer response. ‘Thinking Outside the Bus’ is a initiative between Exterion Media in the Republic and up North. It used the links between offline and online to indicate the continuing effectiveness of T-Sides, SuperSides and Sightlines (Lower Rears). […]
Mulcahy gets new content role at DMG
DMG Media Ireland has appointed Sybil Mulcahy to a newly-created position as head of content for its Evoke, OneFabDay.com and Rollercoaster female-targeted online brands. Mulcahy has been with the company for five years as editor of Evoke. She had worked with TV3, now Virgin Media Television, as a presenter of its Xpose fashion and lifestyle […]
Mars rolls out Kind salted caramel bar
Global confectioner Mars has launched Kind’s newest bar with the roll out of its salted caramel dark chocolate flavour. The bar is a combination of Kind’s two best sellers, dark chocolate nuts and sea salt flavour meets caramel almond sea salt. It is high in fibre, gluten free, contains 59 per cent nuts and has […]
Folk creates reminder ads for Cancer Society
The Irish Cancer Society (ICS) and Folk Wunderman Thompson have launched their first ad campaign together drawing awareness to the fact that despite the ongoing Covid-19 pandemic, cancer is ‘Still Here’ and so is the ICS. The campaign provides a poignant, emotive and stark reminder of the effects cancer has on the lives of patients, […]
World again goes green for Paddy’s Day celebrations
The Sydney Opera House will join Tourism Ireland’s Global Greening once again this year to mark St Patrick’s Day. The initiative first began 11 years ago in Australia when the iconic opera house was illuminated in green in 2010. Details of some of the world’s most famous attractions that will go green to mark Ireland’s […]
