Core Sponsorship has been appointed by the IRFU’s all four Irish rugby provinces to provide data-led intelligence services including on-going audience measurement and reporting, sponsor exposure and fan insights. Working with their international network, Publicis Sport & Entertainment, Core will provide insights on fan bases in Ireland and overseas. Core will work alongside the commercial […]
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Fáilte Ireland boss for Marketing Society talk
Paul Kelly, chief executive, Fáilte Ireland, will be the guest speaker as part of a lunch time presentation hosted by the Marketing Society next month. An experienced marketer from his days working at Diageo, Aviva and UCD Smurfit Graduate Business School, Kelly will speak about the unprecedented challenges facing the tourism sector in Ireland. The […]
Tesco sponsors bake-off for Temple Street funds
Tesco Ireland is calling on shoppers to support this year’s Great Irish Bake fundraiser to raise much ‘kneaded’ dough for Temple Street Children’s Hospital. Tesco customers have until this Sunday to support the initiative by donating €1 at the till or at the checkout online, with all funds raised going to Children’s Health Foundation Temple […]
Top marketer Michael O’Rourke remembered
In a year when marketing has lost of some of its greats, it was with deep sadness that we heard of Michael O’Rourke’s death on May 7. A true gentleman, Michael was unusual in many ways. He was an accountant who became a marketer. He was a company man who became an entrepreneur. He was […]
Core study says most Irish people now optimistic
The latest monthly research by Core shows that 63 per cent of Irish people are now optimistic the country can overcome the Covid-19 pandemic while 73 per cent of those that were aware that a million vaccines had been administered by late April “felt happy about it”. Some 72 per cent of people who got […]
PR agency Weber Shandwick rebrands as Káno
Weber Shandwick Ireland has rebranded as Káno Communications following the agency’s MBO by managing director Siobhan Molloy (above) for an undisclosed sum last September. Now an independent full-service PR agency, it remains Irish partner to the Weber Shandwick network, which is part of Interpublic-IPG and whose slogan is ‘We Solve’. The rebrand was inspired by […]
Dubliners keen to be outdoors again, PML reports
The vast majority of Dubliners are keen to get back to various social, leisure and retail activities in the summer ahead. A new research study from PML Group and Ipsos MRBI, called Stepping Out, shows that dining out, outdoor entertainment, pub visits and attending sporting events are high on the agenda of things to do […]
PR firm Elevate to host media webinar
Elevate PR, run by Emma Kelly (pictured), will host a free webinar, entitled ‘The Future of the Media’, later this month. At a time of major change brought about by the Covid-19 pandemic, an industry panel will explore the various trends which are impacting on the the Irish media landscape and try to shed some […]
Boys+Girls hires Bridget Johnson as new ECD
South African creative Bridget Johnson has joined Boys+Girls as executive creative director. Johnson has worked with leading agencies in the RSA over the past 20 years, creating work for global brands and winning many awards along the way, including gongs at the Cannes Lions, The One Show, D&AD and Clios. She has also sat on […]
Bauer’s bid for Communicorp gets green light
Minister for Tourism, Culture, Arts, Gaeltacht, Sport and Media Catherine Martin TD (above) has confirmed that after a media merger examination, the proposed acquisition of Communicorp Group by Bauer Media can proceed as it has been decided that the €100 million deal is not contrary to the public interest in protecting the plurality of media […]
IAPI announces entire Effie jury
IAPI has confirmed the line-up for the first round of judging for Effie Awards Ireland. Effie is a global forum that exists to lead, inspire and champion both the practice and practitioners of marketing effectiveness. The awards are open to agencies and brands that want to be recognised for effective campaigns that made a difference […]
Virgin really revs up broadband service in new ads
The idea of Virgin Media’s new campaign is to hit home with the message that when it comes to broadband, the brand will never stop pushing to be better than its rivals. Created by Publicis Dublin and shot in Kiev in the Ukraine by Irish production company Antidote, the €1 million campaign runs across TV, […]
Zenith wins NewsBrands planning competition
A media team from Zenith have been named this year’s NewsBrands Ireland Power of Planning competition winners. A team comprising Aoife Bradbury, Scott Margetson, Natalie Clizia, Ciarán Campbell and Alexander Glover created a media plan for a fictitious alcohol brand Ryan’s Stout using print and digital platforms of NewsBrands’ publishers. The judges said that Ryan’s […]
