Despite recent reports of high no-show rates for vaccine booster appointments, 84 per cent of people across Ireland would avail of the Covid-19 booster jab if it was offered to them by the HSE. The findings come from Zahra’s end-of-year consumer sentiment report, which investigates the feelings, shared experiences and pain points of 6,017 Irish […]
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Nolan moves up ranks at Genesis
Researcher Mark Nolan has been promoted to deputy managing partner at Genesis. He joined the marketing consultancy group in 2019 as a consulting director from Core. On his joining Core after seven years at Amárach Research, he launched Ignite which later became Core Research. He is also a former chairperson of the Marketing Society. Nolan […]
Dentsu issues media trends report
For the first time ever, Dentsu has gathered and published the insights and predictions of its global media agencies into the 2022 Media Trends guide for marketers worldwide. Futurist experts, industry specialists and leaders from Carat, Dentsu X and iProspect joined forces to identify and explore the biggest media trends to watch out for in […]
Irish creatives back quality of work – IAPI
A survey of Irish creatives at home and abroad by the Institute of Advertising Practitioners in Ireland (IAPI) shows that 68 per cent of respondents described the quality of commercial creative work being produced in Ireland these days as good to excellent, 28 per cent see it as average, while a mere three per cent […]
TV viewing shows signs of levelling off
Live television viewership patterns levelled off in the third quarter with a decrease of only 3.3 per cent year-on-year in July-September, compared to the seven per cent year-on-year drop recorded in the first half of 2021 when the 2020 comparison period included a spike in news and other TV consumption as the Covid-19 crisis unfolded, […]
Staff shortages may dampen festive cheer
Staff shortages in the retail and hospitality sectors could dampen the Christmas cheer of shoppers and party-goers, new research from jobs site Indeed indicates. Indeed found that while postings for seasonal Christmas roles are just two points down on pre-pandemic levels seen in 2019, the number of job searchers for seasonal jobs is down by […]
Lidl again tops BrandShout poll
German discounter Lidl has topped the BrandShout Omnipoll telesurvey for October, retaining the lead position it claimed the previous month. The ad recall analysis, which is conducted by Ipsos MRBI for Marketing.ie, is based on interviews with a new national panel of 1,000 adults in Ireland every fortnight. Vodafone moved from fourth place. Guinness dropped […]
St Vincent’s Private wins sustainability test
St Vincent’s Private Hospital in Dublin boasts the best sustainability reputation in Ireland, the latest Reptrak index conducted by The Reputations Agency and Reptrak shows. Credit Unions, An Post, Bord Bia and Mater Private Network made up the other top five positions. It is the ninth annual study of sustainability reputations in Ireland, ranking 100 […]
Core says almost half of renters aged 35-54
A report by Core shows that of those renting in Ireland 46 per cent are aged between 35 and 54 and 55 per cent are couples with and without children, despite the wide assumption that renters are young single adults. The average renter’s age has been rising as the lack of purchasable properties keeps a […]
Lidl tops latest BrandShout poll
German discounter Lidl topped the BrandShout Omnipoll telesurvey for September. The ad recall survey, which is conducted by Ipsos MRBI for Marketing.ie, is based on interviews with a new national panel of 1,000 adults in Ireland every fortnight. Lidl moved up from joint second place with main rival Aldi in August and replaced Vodafone in […]
McShane steps down from daily role at B&A
Ian McShane has stood down from his normal day-to-day role as executive chairman at Behaviour & Attitudes (B&A). He will continue to serve as B&A’s non-executive chairman until the end of the year. McShane joined Ireland’s premier research agency in September 2006 as managing director having held a similar role at TNS MRBI, now Ipsos […]
Flat white Ireland’s favourite coffee
A flat white is Ireland’s favourite coffee, data based on 250,000 digital payment transactions by LoyLap indicates. Following closely behind is cappuccino, with latte and americano rounding off the list. Latte is regarded as 24 per cent less favourable than cappuccino with americano 19 per cent less popular than latte. Flat whites were most popular […]
Tourism unable to keep pace with jobs
The ending of lockdown and reopening of international travel has created a surge in tourism recruitment, new data published by jobs site Indeed shows. Job postings with keywords such as ‘tourism’ and ‘hospitality’ in Ireland more than doubled as a proportion of total job postings in the three months to the end of August compared […]
