One in three people in Ireland would not take the first publicly available EU approved Covid-19 vaccine, a survey by B&A for RTÉ shows. Six months into the Covid crisis, a national poll to understand and reflect how we feel as a people, how we see our future and priorities. Extensive results from the survey will […]
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Lidl leads in September BrandShout survey
German discounter Lidl scores best in the September study of Ireland’s best known advertised brands, research by Ipsos MRBI for Marketing.ie shows. Lidl replaces August leader Procter & Gamble’s sanitary towel brand Tampax after its high-profile ad ban by the ASAI. HSE Covid-19 which had held the top spot in previous months was in third […]
B&A report shows Irish society largely trusting
While overall Ireland is a trusting society, levels of trust in others declined between 2004 and 2012 when there was economic instability and fiscal austerity. Trust levels in others recovered after 2012, but they either flattened out or worsened between 2016 and 2018, a European sociology study by B&A report for the UCD Geary Institute […]
Most employers expect loss of furloughed staff
Research from recruitment platform Occupop shows that most employers believe they will lose furloughed staff permanently due to career changes and health concerns that have arisen since the pandemic started. The report found that 75 per cent of HR managers and CEOs feel furloughed staff will not return to work once a business fully reopens. […]
B&A study shows how to make WFH work best
B&A reveals a set of research findings on how corporate staff can cope best with working from home (WFH) and has rolled out a new survey on employee well-being and engagement Employee well-being is a broad concept, covering not only physical and mental well-being, but also staff engagement, job satisfaction, organisational culture, diversity, and beyond. […]
B&A reports spike in support for more openings
The second wave of B&A’s ‘Reopening Ireland’ study finds more adults now feel safe enough to return various non-essential businesses, with 42 per cent people saying they would feel safe enough to go into shopping centres within two weeks – up from 24 per cent in June – while almost one in five would be […]
FMI study shows Covid has changed shopping
Covid-19 has changed the way Irish people shop with 73 per cent of consumers saying they have changed their behaviour as a direct result of the pandemic. New research findings by FMI show that 12 per cent of shoppers only purchased from one retailer and that between just two and five per cent of shoppers […]
Most companies want staggered return to work
Two thirds of Irish employers plan a staggered return to work with 62 per cent of companies going for a phased return based on personal health risks related to Covid-19 while half have plans for employees to return to work depending on how critical their role is to the business, a report by recruitment agency […]
Horkan murder top story in June, Core reports
The murder of Detective Garda Colm Horkan in Castlerea, Co Roscommon was the top news story in June, Core’s Cultural Index study shows. The high-profile event led to a national outpouring of sympathy across the country. But as Ireland began to re-open from Covid-19 health measures, there were other political, economic and social issues which […]
Researchers return to face-to-face interviews
The national body responsible for representing the interests of Ireland’s research industry has welcomed confirmation that in line with Government guidelines on easing Covid-19 lockdown restrictions, face-to-face quantitative interviewing will resume from next Monday June 29, with face-to-face qualitative focus groups also expected to return some time in July. B&A managing director Luke Reaper (pictured), […]
Shoppers support local during virus lockdown
Shoppers in Ireland chose to ‘support local’ during the Covid-19 crisis, spending €178 million on Irish sourced grocery products in the four weeks ending May 17. It is an extra €35m spent on local products compared to the same period in 2019, Nielsen reports. Alcohol remains the fastest overall growing grocery category as pubs and […]
An Post highest-rated brand during Covid-19
An Post has emerged as the nation’s most highly-rated brand in how it has responded to the Covid-19 coronavirus crisis, some way ahead of the country’s supermarkets and public transport companies, a ‘Now Next’ report by Genesis shows. Supermarkets and the HSE are seen as having done the most to help Irish people cope with […]
HSE Covid-19 ads again top BrandShout
The Government’s HSE Covid-19 campaign devised by TBWA\Dublin and Spark Foundry topped the BrandShout list of most recalled ads by Irish consumers in May after becoming the league leader in April, research by Ipsos MRBI for Marketing.ie shows. The Covid-19 ads have been running across all media since the coronavirus outbreak began in March. German […]
