Most Irish websites take an average of 10.25 seconds to load fully on a mobile device, well in excess of the magic three second rule, new research released by Core indicates. The industry standard ‘three second rule’ says that websites accessed on mobile devices lose half their visitors if they are left waiting for more […]
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Call made for sanitary towels to be made free

Periods are an inconvenient reality for women, between the hassle, the mess, the cramps and the hormones. However, for some Irish women periods represent a much bigger problem and are an ongoing cause of stress, with half of young menstruating females admitting they struggle to afford adequate sanitary protection every month. Figures released by Plan International […]
Repealing the Eight biggest recent news story

The repeal of the Eighth Amendment from the Irish Constitution is the single most important news story in recent Irish history, findings from the monthly Cultural Index by Core Research indicate. The index examines awareness among the general public of the top news stories making headlines and the importance of such stories for Irish society and […]
Nielsen says cold snap fired up grocery market

The Beast from the East and Storm Emma may have caused havoc to travel across the country but the cold snap provided a huge boost to the Irish grocery market, a report by Nielsen on retail performance data indicates. Shoppers spent €9.6 million more on groceries, up by four per cent, in the week of the […]
Disney shines as most valuable media brand

With a brand value of US$32.6 billion and despite a five per cent brand value decrease since last year, entertainment giant Disney remains the world’s most valuable media brand this year. The home of Mickey Mouse maintains the top spot through its focus on brand loyalty, investment in new technologies and the expansion of its valued partnerships […]
Irish businesses now less negative about Brexit

The number of firms who believe that Brexit will have a positive impact on their business has increased over the past 12 months, a recent survey by business group Dublin Chamber shows. The chamber, which represents over 1,300 companies across the four local authority areas, said that around one in four firms believe that Brexit […]
Most people happy Varadkar has replaced Kenny

After the six-year run of Enda Kenny as Taoiseach, Leo Varadkar has earned a 65 per cent positive reaction from 1,000 Irish adults. In a survey by iReach, 65 per cent of respondents are pleased with Varadkar’s replacement of Enda Kenny, with 62 per cent of those agreeing that the new prime minster “represents modern, […]
Most Irish savers unaware of value in pensions

Most Irish people are saving again, but they are unaware of potential extra value in pensions, a new survey by Irish Life shows. While 64 per cent of people have savings, a third claim to have no savings at all. More women than men are saving – 67 per cent compared to 59 per cent […]
SuperValu still on top as growth increases

The latest grocery market share figures from Kantar Worldpanel for the year ending 21 May 2017 show that the market continues to grow despite price deflation. Grocery market value was up by 2.2 per cent during the past quarter compared with last year, making the sector worth €2.37 billion over the 12 weeks – up […]
INM’s Book of Evidence wins global honour

Independent News & Media’s (INM) The Book of Evidence research won out at the International News Media Association (INMA) Global Media Awards at New York’s Harvard Club. The book was second in the competition’s category of best use of consumer research. The awards salute news media initiatives which grow audience, revenue and brand across platforms. The […]
Fine Gael farmers party of choice

Fine Gael is the farmers’ party of choice, a survey carried out by FarmIreland.ie, the digital agri news portal owned by Independent News & Media (INM) claims. The survey of over 1,000 farmers shows that 32 per cent of farmers would vote Fine Gael in a general election. Fianna Fáil is the country’s second most popular […]
Over half of nation proud to be Irish

In a report on Irish pride, for many brands, Irishness is an important attribute that is supported in campaigns, particularly around the weeks before and after St. Patrick’s Day. While province and pride has varies effects on consumer behaviour from food to airline choice, there is a growing global focus on nationalism, a report by […]
MediaCom to share 2017 sentiments

As another year of hoped-for business growth gets underway, Ireland has not experienced such a level of uncertainty about the country’s economic prospects since the last recession in 2008. Brexit, the Trump factor, exchange rate fluctuations and falling levels of consumer confidence are some of the factors that have fed into a general air of […]