The shortllist for this year’s Marketing Society Research Excellence Awards has been announced. A record 61 entries across six categories were submitted. Behaviour & Attitudes have six campaigns among the final 21, including entries in the advertising research and innovation in research categories for JCDecaux’s The Power of Outdoor. B&A is represented in the qualitative […]
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Christmas spend due to rise
Almost one in four Dubliners expect to spend more money this Christmas than they did last year, a study for PML Group shows. A further 40 per cent of the sample of 300 Dubliners aged 15-54 are set to spend roughly the same as they did last Christmas. It leaves just over one in three […]
B&A wins Eurobarometer work
Behaviour & Attitudes (B&A) has been awarded the Eurobarometer fieldwork face-to-face contract for Ireland. Millward Brown continues to handle the telephone research (Flash) and the qualitative role for Ireland. The overall Eurobarometer service is handled by TNS on behalf of the European Commission and European Parliament and involves interviewing about a million citizens every year […]
3,000 ecommerce staff hired
A hiring trend study of Ireland’s top 15 ecommerce companies, 12 of which are multinationals and three of them Irish, shows a combined total of 3,000 hires in the last year, research by Prosperity Digital Recruitment indicates. Almost half of the hiring by multinationals is for client roles: account management, sales and other support duties. […]
Reaper second in line at B&A
Luke Reaper has been appointed deputy managing director at Behaviour & Attitudes (B&A), working alongside managing director Ian McShane. Reaper has 20 years research experience and joined B&A as director and shareholder in 2008, in preparation for the retirement of founders Des Byrne, Graham Wilkinson and Phelim O’Leary. Reaper began his career at Lansdowne Market […]
Report on shopping malls
CBS Outdoor and PML have launched a research study that delivers insights into the digital out of home (OOH) shopper in Dundrum Town Centre and Swords Pavilions in Dublin. The Digital Effect, a study conducted by Behaviour & Attitudes, gathers feedback from 400 shoppers in exit surveys on their shopping behaviours in the shopping malls […]
Sheehan and Whitmore top dates
LoveHate star Robert Sheehan is the new man of the moment with over 52 per cent of Irish women wanting to get his number, a survey by 11850 directory enquiry service claims. Stunning blonde Irish lady Laura Whitmore topped the men’s wish list when deciding on the perfect Valentine’s date. Former Miss World and Evening […]
Students give Trap red card
Half of the students questioned in a survey by College Times as to whether or not Giovanni Trapattoni should be sacked as the Republic of Ireland football manager said the FAI should show the Italian the door. Another 30 per cent said they “couldn’t care less”, while one in five of the 1,500 student votes […]
Doyle promoted at MCCP
Shane Doyle to planning director at MCCP, the planning agency run by Kay McCarthy. Doyle will lead insight development for strategy, innovation and communications planning on such brands as Heineken, National Cancer Screening Service (BreastCheck and CervicalCheck), Kepak, Irish Ferries, Red Bull and Muller. Doyle joined MCCP two years ago, having spent three years as […]
Entries sought for research awards
The Marketing Society is calling on agencies to enter its fourth annual Research Excellence awards. This year’s closing date for entries is Wednesday, November 7. The awards ceremony will be held as part of the society’s Christmas lunch in the Shelbourne Hotel on December 14. Awards sponsors include MCCP, Fieldwork Future, The Grafton Suite, Empathy […]
Mintel analyst to address AAI
Mintel Inspire’s principal analyst Richard Cope will speak at the Association of Advertisers in Ireland (AAI) Nuts & Bolts breakfast in Rothco next Tuesday. The theme of Cope’s talk will be on how to reach increasingly elusive consumers. Marketers are now adopting the trend of visceral experiences. Cope will speak about how advertising can engage […]
Cox calls for single source research
Television Audience Measurement ( TAM) Ireland chairman Alan Cox is urging the marketing media business to introduce single source research to measure multimedia exposure for respondents and relate the activity to consumer behaviour. Speaking at a TAM seminar in the Aviva Stadium, Cox said the business spends over €5 million a year on separately measuring […]
Talking through shows most annoying for TV viewers
People talking while others watch TV programmes is is the most annoying habit for Irish viewers, a survey by Sky Ireland reveals. Random chat was said to be the biggest irritant for 56 per cent of the 1,051 viewers interviewed for Sky by the Publicis research agency Ask Chilli. Channel surfing was next in line, […]
