As he returns from France to play his club rugby at Leinster, Ireland international Johnny Sexton is moving upmarket in the car he endorses. Sexton will now be an ambassador for Lexus, having previously extolled the virtues of the Japanese carmaker’s flagship brand, Toyota. He took time out of training for the World Cup to […]
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Lloyds Pharmacy sponsors Liveline
RTÉ Radio 1 has announced Lloyds Pharmacy as the new Liveline sponsor for a year in a deal brokered by Core Media’s Livewire and Mediaworks. The afternoon phone-in show presented by Joe Duffy has an average audience of 382,000, making it the second most listened to show on Irish radio after Morning Ireland. The Liveline […]
Government drops sponsorship ban
Plans to ban outright or curb sponsorship of sports and arts events by drinks companies in Ireland have been waived following intensive talks between Government departments, including the Department of An Taoiseach. Worries about a lack of replacement funds to support major sports and cultural activities are said to have influenced the Government. Spend by […]
CIE to consider free wi-fi sponsorship
As part of its plans to boost free wi-fi across its rail and bus services, CIÉ has launched a market consultation with interested parties to provide services to customers of its Iarnród Éireann, Dublin Bus and Bus Éireann companies. Proposals for free wi-fi have been invited, while offering other revenue-generation options for the group. Options […]
Brand Fans wins Heineken
Heineken Ireland has appointed The Brand Fans to support its sponsorships. Set up by Vodafone’s former global head of sponsorship, cause marketing and media Daragh Persse in 2011, The Brand Fans works for the FAI, IRFU, Barclays, Olympic Council of Ireland and Rowing Ireland. Persse reports to Heineken’s senior sponsorship manager, Karl Donnelly. Rothco handles […]
Sky stays with Cat Laughs
Sky is to remain on as title sponsor of the Cat Laughs Comedy Festival in Kilkenny for another two years. The news comes as the festival prepares to celebrate its 20th year. Launched in 1995, the event is seen as one of the world’s top comedy festivals. This year’s festival runs from Thursday May 29 to […]
McKenna chuffed by Musgrave sponsorship results
GAA commercial manager and Croke Park stadium director Peter McKenna has welcomed the news that Musgrave brands SuperValu and Centra achieved the highest industry recognition from sponsorship last year. The Onside Irish Sponsorship survey showed Centra and SuperValu knocked 02 off the top spot last year due to its support for the All-Ireland hurling and […]
Sky sponsors Cat Laughs
This year’s Cat Laughs comedy festival in Kilkenny over the June holiday weekend will be sponsored by Sky it was confirmed at a launch in the Groucho Club in London last night. Described by the Guardian newspaper as “the best little comedy festival in the world”, Cat Laughs is now in its 19th year. The […]
SPAR launches fitness run
Today FM presenter Ray D’Arcy, Geoff Lyons, group marketing manager, Independent Newspapers and Suzanne Weldon, marketing and communications director, BWG Foods, owners and operators of the SPAR franchise in Ireland, at the launch of ‘Join SPAR and Ray for 5k’, taking place in Killarney, Clonmel, Westport, Dundalk and Dublin from Monday to Friday next week. […]
SuperValu in festival mood
SuperValu has signed up as title sponsor of the Big Day Out in tandem with the St. Patrick’s Festival. The Musgrave brand, which had €2.1 billion in sales last year, invests €4.5 million in community events. SuperValu has supported Tidy Towns for 22 years and became title sponsor two years ago. The chain has supported […]
Call for bike scheme sponsors
Sponsors are sought by the National Transport Authority (NTA) for an extended national public bike scheme similar to what Dublin City Council and JCDecaux organised for Dublin. The NTA plans to launch the scheme in four regional cities – Cork, Limerick, Galway and Waterford – by the second half of next year. The sponsorship will […]
Eurospar backs Rehab again
BWG Foods has chosen Rehab as its Eurospar charity of the year for the second year in a row. Last year, the sponsorship resulted in €60,000 being raised for the charity. Among the fundraising efforts planned for this year is a bottled water promotion which sees ten cents from in-store sale going to Rehab. Counter […]
SuperValu renews Tidy Towns deal
Following a public tender process, Musgrave, the Cork-based group, which owns the SuperValu independent grocery chain, has agreed a new four-year TidyTowns sponsorship contract with the Department of the Environment, Community and Local Government. Although no details on the new SuperValu contract were disclosed, the last deal was put at around €500,000 a year. The […]
