Conrad Dublin has announced a three-year sponsorship deal with Leinster Rugby. The five-star hotel on Dublin’s Earlsfort Terrace is now the Heineken Cup winners’ official hotel. It will be the venue of choice for Leinster Rugby meetings and events. Ads for the hotel will run at both Leinster’s homeground at the RDS arena in Ballsbridge […]
Sport sponsorship RSS feed for this section
Delta signs deal with Chelsea
Delta Air Lines has agreed a long-term deal with Chelsea to become the club’s official airline from next month. The US airline will have LED exposure at each home game and exposure on the Chelsea FC website. The Delta logo will be included on media backboards for interviews conducted at Chelsea’s stadium around Premier League […]
Emirates signs up to Irish Open
Emirates has announced its first sponsorship in Ireland by becoming the Irish Open’s official airline for the next three years. This year’s tournament takes place in Royal Portrush from June 28 to July 1. Among the Irish players taking part are Rory McIlroy (above), Graeme McDowell, Darren Clarke and Padraig Harrington. The deal includes course branding, […]
Dixons back FAI for Euros
Currys and PC World electrical retailers have signed up as sponsors of the Football Association of Ireland (FAI) in the build to this summer’s UEFA European Championships in Poland and Ukraine. The agreement lasts for the entire tournament, which officially gets underway in Warsaw on Friday, June 8 with 16 nations competing, including England, Germany, […]
Shirt sponsor expresses concern about Suarez
Standard Chartered, the banking group shirt sponsor of Liverpool Football Club, has expressed concern about Luis Suarez ‘s behaviour at Old Trafford at the weekend when the Uruguyan striker refused to shake the hand of Manchester United defender Patrice Evra before the match kick off. Man Utd’s manager Sir Alex Ferguson said Suarez was a […]
Connacht Rugby secures Mazda
Mazda has replaced Bank of Ireland as shirt sponsor of Connacht Rugby after 14 years. While no details have been disclosed, the deal is understood to exceed the €100,000 annual fee the bank paid out. The deal will see the use of Mazda cars for Connacht players and club officials, a report in today’s Irish […]
Coke and Adidas worried about Fifa
World Cup sponsors Coca-Cola and Adidas have expressed concerns about the growing allegations of corruption in Fifa, most notably a leaked email suggesting Qatar bought the 2022 World Cup. A spokesman for Coca-Cola said the latest allegations being raised were “distressing and bad for the sport”. He said Coca-Cola has every expectation that Fifa will […]
Coke parts company with Rooney
Coca-Cola has ended its sponsorship deal with Wayne Rooney by “mutual agreement” and will not renew the Manchester United and England striker’s annual contract worth over £500,000. Coca-Cola said it was “proud” of the work done with Rooney over the years, including campaigns for Coke Zero and Powerade energy drink. Speculation surrounding Rooney’s Coca-Cola contract […]
FitzPatrick wrote off sports agency interest
Former Anglo Irish Bank chairman Sean FitzPatrick wrote off a €48,000 investment which he made in Fintan Drury’s Platinum One sports management agency five years ago, a report by Killarney accountants O’Connor Kelliher & Treacy into FitzPatrick’s property and business interests has shown. FitzPatrick also invested €857,000 in Galway-based Porto Media, which produces high-speed memory […]
Mail backs rules series
The Irish Daily Mail and TG4 will co-sponsor the international rules series to be played at the GAA Grounds in Limerick on October 23rd and a week later in Croke Park. Paul Henderson, managing director and Niamh NicLiam, marketing manager, Associated Newspapers Ireland, at a photocall announcing the sponsorship.
McIlroy for 3 Irish Open
Rory McIlroy has been confirmed for the 3 Irish Open golf tournament being played over the Killeen course in Killarney at the end of July. The 21-year-old Belfast golfer is now ranked number nine in the world and he broke through on the PGA Tour by winning the Quail Hollow Championship at the start of […]
Ladbrokes backs Irish grand national
Joe Lewins, Ladbrokes Ireland and Emma Donnellan, Irish Distillers Pernod Ricard, at Fairyhouse Bookmaker Ladbrokes has replaces Irish Distillers Pernod Ricard (IDPR) and its Power Whiskey brand as the title sponsor of Ireland’s richest handicap steeplechase, the Irish Grand National at Fairyhouse, for the next three years. The €250,000 event has been supported by the […]
Woods accused of Accenture snub
Tiger Woods has been criticised by fellow golfers for choosing today to break his silence and speak publicly for the first time since his car accident in November. Woods has called a telecast (for 4pm Irish time) in Florida which coincides with the WGC-Accenture Matchplay Championship in Arizona. Ernie Els described Woods’s action as “selfish” […]