As part of its efforts to restore public trust in Ireland’s banking sector, Bank of Ireland has announced it has signed a new three-year sponsorship contract with Irish, European, World and Olympic boxing champion Katie Taylor for an undisclosed sum. Recently home from winning her fifth consecutive World Championship in South Korea, the Bray boxer […]
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Land Rover rolls out Horse Show fanpic
Land Rover will capture a 360° image of the crowd cheering on the riders trying to clear the big red wall at the Puissance at the Discover Ireland Dublin Show in the RDS this weekend. When published on Sunday, fans that were at the Puissance will be able to tag themselves in the picture and to […]
Sexton signs up to Toyota
Toyota Ireland has added Jonathan Sexton to its list of brand ambassadors. The Racing Metro and Ireland fly-half joins Munster’s Paul O’Connell, boxer Katie Taylor, athlete Fionnuala Britton and GAA commentator Micheál O Muircheartaigh. Toyota is also the official car for the Dublin senior football and hurling teams and Cricket Ireland. Sexton’s feats include a […]
Indo backs Leinster Rugby
The Irish Independent has become the official newspaper to Leinster Rugby. Each Friday, a club supplement will be included in the Irish Independent sold in Leinster. The newspaper has a similar arrangement in place with Munster Rugby and recently announced the renaming of Cork’s Musgrave Park as Independent Park. The Friday supplement features information and […]
Nissan partners with Uefa
Nissan has agreed a four-year global partnership with the Uefa Champions League including the Uefa Super Cup. The agreement is the Japanese car manufacturer’s biggest ever sponsorship deal and will establish Nissan as an official partner worldwide from 2014/15 to and including the 2017/18 seasons. Nissan will have extensive rights to the matches, pre-match training […]
Musgrave now Independent Park
Musgrave Park in Cork is to be rebranded as Irish Independent Park in a naming rights sponsorship between the home of Munster Rugby and Independent News & Media. The deal comes into play next season and will run for 10 years. As part of the agreement, INM will have total and exclusive ground naming rights. […]
Zoopla ends WBA sponsorship
Property price website Zoopla has decided not to renew its shirt sponsorship deal with West Bromwich Albion Football Club when the current contract runs out at the end of the season. The decision has been taken by Zoopla following an incident involving the club’s striker, Nicolas Anelka, over his controversial ‘quenelle’ goal celebration. The salute […]
Leinster agrees IT deal
Leinster Rugby has agreed a deal with Samsung Electronics IT and Mobile Ireland to become the three times Heineken Cup winning team’s technology partner until the end of the season in 2015. Samsung will provide IT solutions to the squad for use among the training academy right through the club’s ranks to first team players […]
VW kits out Leinster refs
Volkswagen is to sponsor Leinster Rugby Referees (LRR) for the next three seasons. VW has supported Leinster Rugby for the past four seasons and has extended its backing to the province’s referees association. LRR is now in its 111th season. Total membership has grown to about 350, including administrative committee members, assessors and 250 active […]
Dublin to announce new sponsor
The Dublin GAA county board is expected to announce a new shirt sponsor in the coming days following the team’s win in the All Ireland Senior Football Championship final against Mayo at the weekend. Dublin is expected to match the current €900,000 Vodafone yearly deal which runs out at the end of October. The new […]
Rabo calls full-time on Pro12
This season’s Pro12 will be RaboDirect’s last as title sponsor as the Dutch bank decided not to renew its three-year deal beyond next May. Tim Bicknell, general manager, RaboDirect, said the partnership with the Pro12 helped the bank achieve key business objectives. He said it has been helpful in developing and communicating brand values, connecting […]
Aon in new deal with Man United
Insurance broker and human resources firm Aon has signed an eight-year deal worth an estimated £157 million to become the title sponsor of Manchester United’s training ground and kit. Aon has been the club’s shirt sponsor since 2009, but will be replaced by the General Motors-owned car brand Chevrolet from next year as part of […]
Vodafone calls time on Dublin
Vodafone is to end its shirt sponsorship of the Dublin GAA teams at the end of this year’s football and hurling national championships. The decision not to renew the €900,000 deal was made after a strategic review of the mobile operator’s sponsorship activities. Vodafone replaced Arnotts as Dublin shirt sponsor in 2009. Previous lead backers […]
