Sky Media has launched a €250,000 AdSmart SME support scheme for businesses in Ireland. The fund will provide 25 businesses with a free €10,000 TV campaign on Sky’s AdSmart to support them during the current Covid-19 pandemic. Sky Media aims to reward businesses showing resolve and ingenuity at a time when TV consumption is up […]
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TV held 23 per cent share of ad spend last year
Total advertising spend on TV last year was the highest it has been since TAM Ireland started reporting on actual TV commercial revenue, CEO Jill McGrath said in a statement. Last year saw revenue of €249,708,684, pointed to an increase of almost one per cent against a backdrop of decreased spends across other traditional and […]
Kiely to leave Virgin Media Television
Virgin Media Television (VMTV) managing director Pat Kiely is to leave the business in July, the broadcaster has confirmed in a media statement. Kiely has been with the broadcaster, formerly TV3, for 22 years. Previously commercial director, he replaced David McRedmond, now An Post CEO, following Virgin’s acquisition of the broadcaster in 2015. He planned […]
Sky’s Gangs of London fast and very furious
Gangs of London is an action drama which tells the story of how Britain’s capital was torn apart by the power struggles of the international gangs that control it and the sudden power vacuum created when the ruthless boss of London’s most powerful crime family is assassinated. For 20 years, Finn Wallace (Colm Meaney) was […]
Virgin to screen Mick McCarthy weekend
A weekend of football highlights kicks off on Thursday night at 10pm on Virgin Media Two with Mick: The 2nd Coming, a special programme charting Mick McCarthy’s move from the Virgin Media TV pundit’s chair to replacing Martin O’Neill in the Republic of Ireland hot-seat in November 2018 and leading Ireland to the Euro 2020 […]
Virgin to show over 12 hours of Liverpool games
Virgin Media Sport will broadcast over 12 hours of Liverpool action in Europe this weekend. Coverage kicks off on Friday at 8pm with every Liverpool goal from the 2018/19 Champions League campaign, followed at 9pm with a look back at the club’s quarter final against Porto. Then at 10pm, there’s the Reds’ semi-final win over […]
Covid-19 crisis sees big jump in TV audiences
Ninety per cent of adults watched ‘TV yesterday’, one third more than subscription TV, GroupM Ireland reports. With the rise in isolation as the Covid-19 coronavirus pandemic intensifies, AV formats increased as people look to keep up with the latest news or win respite from developments as the crisis develops by keeping themselves entertained. Subscription […]
Netflix reduces bandwidth to avoid gridlock
Entertainment brand Netflix has temporarily reduced bandwidth used by its streaming service in Europe, cutting video bit rates by a quarter at the behest of the EU to ease the load on internet networks and avoid gridlock. The move, which applies until mid-April, follows talks between the EU industry chief Thierry Breton and Netflix chief […]
Sky Ireland suspends sports sub payments
Sky Ireland has announced that home subscribers to its Sky Sports service will be able to put payments on pause during the current Covid-19 coronavirus public health emergency. The company has also confirmed that pubs and other businesses will not be charged for their subscriptions “until a live sport schedule returns” in the coming months. […]
Sky agrees Disney Plus deal
Sky has signed a new multi-year deal making Disney Plus available for subscription in the UK and Ireland on Sky Q, to be followed by Now TV soon. Customers will be able to watch new shows such as The Mandalorian, above, with the Star Wars’ Yoda character; High School Musical; The Musical; The Series and […]
VMTV embraces Valentine’s with new dating show
As St Valentine’s Day looms, Virgin Media Television (VMTV) screens a one-off dating show with a difference. Generation Dating shows how in a world of swiping, ghosting and catfishing, dating can be a tricky business. The new show takes two perfect strangers, one older and one younger, lets them get to know one another and […]
TAMI awards deadline extended
As announced at TAM Ireland’s Plannervision earlier this week, the closing date for entries to this year’s TAMI awards has been extended until Friday, February 14. TAM Ireland’s marketing manager Eimear Keane said the awards are all about celebrating brilliantly effective uses of TV and recognising the people behind the various campaigns. The winner of […]
Virgin’s leaders debate attracts 670,000 viewers
Virgin Media Television reports that 670,000 viewers tuned in to watch the first head-to-head debate between Fine Gael leader Leo Varadkar and Fianna Fáil leader Micheál Martin on Virgin Media One on Wednesday night, with a further 40,000 live streams. Hosted by Pat Kenny, the 80-minute debate had an average audience of 325,400. VMTV will […]
