AIG Ireland has released two new TV ads as part of their #EffortIsEqual campaign, the first time the US insurer has released a TV burst to support Irish sport and the brand’s Dublin GAA teams’ shirt sponsorship. The campaign, created by Along Came a Spider, highlights the effort, commitment and dedication among both men and […]
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Virgin Media reveals TV’s autumn highlights
Virgin Media Television (VMTV) has launched a new season of programmes with four original and returning Irish drama series, major live sport, new entertainment and factual series, eight hours of live studio content every week day and news. Original Irish drama and new formats take centre stage with Adrian Dunbar returning for season two of […]
Improved Sky Go app rolls out
BSkyB is launching a new application which combines the existing Sky Q and Sky Go app features, allowing customers to watch shows from Sky, Virgin Media, RTE and more in a single, easy-to-use experience. The new Sky Go app features simple, one-touch destinations in a new UI including home, TV guide, browse, downloads and recordings. […]
Sky to double production of new original shows
With the backing of new owners Comcast, under the Sky Studios’ plan, Sky’s investment in originals is set to more than double over the next five years. The announcement comes after the screening of Chernobyl, the most successful Sky original production ever, a record number of Bafta winners for Sky, as well popular mini-series Das […]
Over €247m spent on TV advertising
Total advertising spend on TV in 2018 was €247,520,977, an increase of five per cent on 2017 spend figures. Television Audience Measurement (TAM) claims the performance surpasses the wider trend of total ad revenue increases in Irish media, averaging 2.2 per cent. It means that with the growth TV now has a 23.8 per cent […]
Virgin Media Television to use Sky’s AdSmart tech
Virgin Media Television (VMT) and Sky have agreed a deal which will allow the Liberty Global subsidiary use Sky’s AdSmart technology where TV viewers are shown different ads depending on demographics and location. Adsmart trials will start on Virgin Media One – formerly TV3 – by the end of the year and on Liberty Global’s […]
Sky shows Riviera trailer ahead of May roll out
Following on from the recent Sky 2019 Content Showcase in Dublin, a trailer for the second season of Riviera which starts on Sky Atlantic on May 23 has been released. Behind every great fortune is a great crime and season two of Riviera sees Georgina (Julia Stiles) trying to get away with murder as she fights […]
Sky to show every live Premier League game
Sky and Premier Sports have agreed an exclusive channel distribution partnership in Ireland which will see Premier Sports’ full suite of sporting fixtures available to Sky customers from this summer. The move follows a previous announcement from Sky in October last year which confirmed Sky as the exclusive distribution partner for BT Sport in Ireland. […]
Ion Solutions behind new-look RTÉ News studio
Irish owned audio-visual designer Ion Solutions created and installed the €1.4 million state-of-the-art technology in the RTÉ News studio, home to the Six One News, Nine O’Clock News, One O’Clock News, The Week in Politics, Budget coverage, Referendum results coverage, and other special events live programme coverage such as commemorations. Studio 3 is the busiest TV […]
Late Late Toy Show again year’s top TV draw
The highest rating TV show in Ireland last year was again the Late Late Toy Show with Ryan Tubridy on RTE One. Sport was a big winner in 2018, accounting for more than half of the year’s top 50 programmes. Ireland’s Grand Slam 6 Nations clash against England broadcast on Virgin Media One was the most watched sporting […]
Sky and BT agree new distribution deal
Sky and BT have expanded their content cross-supply deal with Sky becoming BT’s sole distribution partner in Ireland. Sky customers will have their choice of the best sports on Sky Sports and BT Sport all through a single Sky TV subscription, including Premier League games, UEFA Champions League, Europa League and Heineken Champions Cup rugby. Eir […]
Ian Byrne takes charge of Virgin TV revenues
Just two months after TV3 was rebranded as Virgin Media Television (VMT), the Liberty Global TV subsidiary has announced a number of personnel changes on the marketing side. Ian Byrne has been made director of digital and commercial enterprises, reporting directly to CEO Pat Kiely. Byrne will be responsible for all VMT group revenue streams. […]
Netflix coming to Sky Q with new UOD pack
From November, Netflix is coming to Sky Q and with it a new Sky subscription pack. Sky claims that Ultimate On Demand (UOD) will be the UK and Ireland’s biggest on demand TV service, bringing together for the first time Sky box sets, which boasts 400 top British and American series and the full Netflix global […]
