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Virgin’s leaders debate attracts 670,000 viewers

Virgin Media Television reports that 670,000 viewers tuned in to watch the first head-to-head debate between Fine Gael leader Leo Varadkar and Fianna Fáil leader Micheál Martin on Virgin Media One on Wednesday night, with a further 40,000 live streams. Hosted by Pat Kenny, the 80-minute debate had an average audience of 325,400. VMTV will […]

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Sport dominated last year’s top TV shows

Major sports events proved the most popular with Irish TV audiences in 2019 accounting for seven of the top 10 shows, TAM Ireland/Nielsen figures show. The country’s most popular crowd puller was again the Late Late Toy Show on RTÉ One Television. Sports events made up the top 10’s next six broadcasts with GAA and […]

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Sky returns ET to Earth after 37 years

Steven Spielberg’s loveable alien ET has been brought back to Earth for Christmas by Sky – which is the first time in 37 years. The two-minute, festive season short story made its online debut at www.sky.ie/ET and on Twitter, Facebook and is showing on YouTube and on Sky channels – a reunion with Elliott’s 2019 […]

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Irish TV pushes its wares with new ads

Ireland’s TV companies and TAM Ireland is running a new campaign to promote the effectiveness of TV advertising. As from today, the new campaign will be broadcast across RTE, Virgin Media Television, TG4,  Sky Media, Viacom, Channel 4 and Eir Sport channels from 7.30pm onwards and will run for three weeks with other bursts in […]

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Voice of Ireland Gay Byrne dies

Ireland’s best known TV and radio broadcaster Gay Byrne, aka Gaybo, has died, age 85. In a statement, his family said: “It is with sadness that Kathleen, Crona and Suzy wish to announce that their beloved Gay has died peacefully at home today, surrounded by his family. We wish to thank everybody for their love […]

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Sky extends content deal with Warner

Sky and Warner Media have expanded their European partnership to include new content and co-productions. The two companies will extend their content roll out across Sky’s European markets, allowing Sky Ireland and Now TV customers to continue to watch exclusive content from HBO, Warner Bros and Turner channels for some years to come. Sky and […]

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Sky Q lines up O’Kane and Ashmawy for social ads

Sky Ireland has hired comedian Deirdre O’Kane and TV personality Baz Ashmawy to star in its new social media campaign for Sky Q. In the first video, O’Kane, who starred in Moone Boy, dons the apparel of an empress to demo the pause and carry on feature on Sky Q while she and Ashmawy get […]

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Carty to head Virgin Media’s agency business

Frankie Carty is the new head of agency business at Virgin Media Solutions (VMS) with responsibility for strategic leadership, management and development of agency trading. Carty joins from Core, where he was director of Core Investment, headed up by Eddie O’Mahony. Gavan Byrne continues as head of trading, with four other appointments confirmed by VMS. […]

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AIG’s GAA ads pitched by Along Came a Spider

AIG Ireland has released two new TV ads as part of their #EffortIsEqual campaign, the first time the US insurer has released a TV burst to support Irish sport and the brand’s Dublin GAA teams’ shirt sponsorship. The campaign, created by Along Came a Spider, highlights the effort, commitment and dedication among both men and […]

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Virgin Media reveals TV’s autumn highlights

Virgin Media Television (VMTV) has launched a new season of programmes with four original and returning Irish drama series, major live sport, new entertainment and factual series, eight hours of live studio content every week day and news. Original Irish drama and new formats take centre stage with Adrian Dunbar returning for season two of […]

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Improved Sky Go app rolls out

BSkyB is launching a new application which combines the existing Sky Q and Sky Go app features, allowing customers to watch shows from Sky, Virgin Media, RTE and more in a single, easy-to-use experience. The new Sky Go app features simple, one-touch destinations in a new UI including home, TV guide, browse, downloads and recordings. […]

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Sky to double production of new original shows

With the backing of new owners Comcast, under the Sky Studios’ plan, Sky’s investment in originals is set to more than double over the next five years. The announcement comes after the screening of Chernobyl, the most successful Sky original production ever, a record number of Bafta winners for Sky, as well popular mini-series Das […]

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Over €247m spent on TV advertising

Total advertising spend on TV in 2018 was €247,520,977, an increase of five per cent on 2017 spend figures. Television Audience Measurement (TAM) claims the performance surpasses the wider trend of total ad revenue increases in Irish media, averaging 2.2 per cent. It means that with the growth TV now has a 23.8 per cent […]

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