Irish International top local agency at Sharks

Image from new GUINNESS ad celebrating John Hammond, an ordinary man who achieved extraordinary things. (4)

Irish International joined with BBDO agency partners in netting a host of awards at the 54th Sharks International Creative Festival in Kinsale. Omnicom’s BBDO won Irish agency, international agency and network of the year at the awards show in Acton’s Hotel.  In New Directors, Benjamin Cleary won best Irish director for his Oscar-winning film, Stutterer, while Sarah Clift won best international director for La Madre Buena (The Good Mother).

Tourism Ireland’s ‘Door of Thrones’ by Publicis was the grand prix winner.

Dylan Cotter of Irish International was on hand to accept film and craft golds for the RSA’s much-acclaimed ‘Anatomy of a Split Second’ and Guinness for jazzman John Hammond, above. In film craft, Framestore won gold in best animation for Sainsburys’ ‘Mogs Christmas Calamity’ and Sonny London for H&M’s ‘David Beckham’.

Best international music video was won by Prettybird for Beyonce’s ‘Formation’. They also took home two gold awards in music video craft for Coldplay’s promo ‘Up and Up’ – for best idea and best SFX. Work Editorial won best editing for Massive Attack’s ‘Voodoo in My Mind’ and in short film, Sarah Clift’s ‘The Good Mother’ won four Sharks for best international short film, best international director, best casting and best idea.

Design winners were MPC for Sky Arts ‘Rebrand Idents’, Rosapark for Europcar’s ‘Carousel of Dreams’, Zulu Alpha Kilo for Harley Davidson’s ‘A Harley Davidson Café’ and Fáilte Ireland, Dunbrody Famine Ship’. In print and outdoor, golds went to Rosapark’s for Brother’s ‘You Never Label Once’ and BBDO New York for Autism Speaks ‘The World of Autism’.

The festival’s honorary president Susan Hoffman, global executive creative director, Wieden + Kennedy, said: “There’s a lot of passion here, a lot of focus on creativity and on craft – which I love.  It’s about the people, everyone should remember that and keep it that way.” Hoffman also called on brands to use creativity as a voice which can influence for the better.

Creative Social curated this year’s festival speaking programme with themes focusing on truth, being brave, failure is good, collaboration is key, leaning into fear and the importance of craft. The Sharks celebrate and acknowledge Irish and international creativity while urging new approaches to advertising and media. The festival attracts agency entries worldwide.

The festival’s executive chairman is Peter Brady of Windmill Lane Pictures.

All the winners can be seen here:

All short film and music video gold winners can be seen here:




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