Livewire lead backer of sponsorship awards


Sponsorship agency Livewire has acquired platinum support for this year’s Irish Sponsorship Awards being staged at the Intercontinental Hotel in Dublin on Wednesday, November 23. The gala awards ceremony features 23 separate categories. Winners will be decided by judges drawn from across the sponsorship spectrum, including Ronan O’Donoghue, UTV Ireland, Lorraine Walsh, Laya Healthcare and Paul Dermody, Leinster Rugby.

In addition to their role as awards sponsor, Livewire will also sponsor two separate awards – best sponsorship team – rightsholder and best sponsorship team – brand. The Core Media agency has been nominated in five separate categories for work in the last year. Nominations include best sponsorship agency team, rising star (Bethany Corrigan) and best TV broadcast sponsorship for RTE’s The Big Big Movie, entered by Livewire and Mediaworks.

Livewire is also nominated for best radio broadcast sponsorship for Lloyds Pharmacy on RTÉ Radio 1’s Liveline and best low budget sponsorship for Durex for UTV Ireland’s Love Island. Livewire’s managing partner Jill Downey (above) said a gala awards ceremony such as this is a great way for everyone associated with Irish sponsorship to gather together and celebrate the stellar work that has been accomplished by the industry over the last year.


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