Ipsos MRBI managing director Damian Loscher will discuss the impact of radio at this month’s Nuts and Bolts advertising seminar run by the Association of Advertisers in Ireland (AAI) as part of its Toolkit series. Loscher will explain that while media choices continue to explode, Irish adults still listen to over three hours of radio every day.
Radio has proven to be more resilient than could ever have been predicted or imagined. But the challenge for radio has not gone away and new services like Spotify are nibbling away at its franchise, taking a sizeable bite out of younger audiences. Loscher’s ‘Breaking The Sound Barrier’ is an examination of radio listening in Ireland today.
Derived from over 3,000 interviews conducted last year, the dataset delves into the demographics and explores audio consumption. As it is not the first time such data has been collected, Ipsos MRBI can trend behaviour, thereby adding a new dimension to the understanding of how Irish audiences listening has changed and is likely to continue.
As well as running the Ipsos MRBI’s Irish operation, Loscher is a partner in the group’s global network. During almost 30 years in research, he has directed over 1,000 studies across Irish business, giving him a wide perspective on marketing issues. He has a specific interest in media research, with ongoing projects in TV, radio and out of home (OOH).
The AAI event is in Dentsu Aegis’s offices at 8.15am on Tuesday, January 28.
€40 + booking fee for non-members