ArchiveMarch, 2011

Sky and Setanta round up on Masters

Full coverage of next week’s US Masters golf from Augusta Georgia will only be available on Sky and Setanta sports channels. It is the first time that terrestrial viewers will not be able to watch all four days of the tournament. Up until now, the BBC showed all four rounds of the year’s first Major […]

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Digital shop joins Havas

eightytwenty/interactive has become a member of Young Euro RSCG’s parent group, Havas Worldwide and its global digital network 4D and will now be known as eightytwenty/4D. Known for its use of digital advertising and experiential marketing some time before other agencies got involved, eightytwenty/interactive provides digital and social media, branded entertainment, online PR and experiential […]

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WPP to return to UK

WPP may move its group operation back to the UK after tax changes by the British government in yesterday’s Budget. Chancellor George Osborne said they were “open to business” and would adopt a competitive tax regime with reforms on foreign companies and a 5.7 per cent rate on overseas financing income by 2014. Sir Martin […]

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Brown to pay €20,000 to charity

Direct marketer Gary Brown has agreed to pay €20,000 to St Vincent de Paul and escape a criminal conviction and the Probation Offenders Act after being found guilty of assault causing harm to former IRS boss John O’Connor at the An Post Direct Marketing Awards in May 2009. The incident occurred in the Mansion House […]

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Irish planner for UK think tank

Dr Kenneth McKenzie, strategic planner at Motiveworks, part of Owens DDB, has been asked by the UK Institute of Practitioners in Advertising to become a member of its behavioural economics think tank. The think tank, led by Rory Sutherland, is a response to the demand within the advertising industry and from clients to use a […]

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O'Doherty takes Initiative job

Coca-Cola’s marketing director Gavin O’Doherty is to become managing director of Initiative Media in place of Chris Rayner. O’Doherty is no stranger to adland having worked in client service as a board director at Publicis QMP. His background also includes a number of marketing roles at Nestle Ireland’s confectionery division, including product group manager responsible […]

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Star awards shortlist announced

ption: 6/3/11***NO REPRO FEE***MC for the night Jennifer Maguire pictured with judges Teresa Murray,Nick Presley ,Alvaro Ales and Joan Tallon as the judges deliberate on the APMC (Association of Promotional Marketing Consultants) Star awards which will be held in the Radisson Blu Golden lane on 8th April Pic:Marc O’SullivanThe judges and entries shortlist for this […]

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TG4 tops at press awards

A series of press ads for a documentary about the Easter Rising on TG4 has been chosen as the NNI Press Ad of the Year at an industry dinner in the Four Seasons hotel. ‘Seven Signatures’ by Publicis QMP shows the seven ‘ordinary’ rebels who were executed by the British for signing the 1916 Proclamation. […]

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Metro Herald backs Dublin Simon

Readers of the Metro Herald have voted Dublin Simon Community as charity of the year for 2011. The homeless charity will be gifted €80,000 worth of advertising in the Dublin freesheet to publicise their awareness and fundraising campaigns after being selected by the paper’s Urban Life panel. Dublin Simon’s Sam McGuinness and Kieran Forde, marketing […]

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Aviva named top sponsor

Aviva and the new Aviva Stadium on Lansdowne Road has been named Ireland’s top sponsorship for 2010 in a poll by sports agency, Online Sponsorship. The Aviva brands topped the survey with 19 per cent support. Guinness Rugby was in second place with 14 per cent and the 02 concert venue third with nine per […]

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Genesis to conduct IAPI review

The Genesis marketing agency run by former Dimension directors Gary Joyce and Roddy Rowan has been appointed by the Institute of Advertising Practitioners of Ireland (IAPI) to carry out a review. Joyce is a well known marketing consultant and is a former advisor to Fine Gael and non-executive chairman of ACC Bank. In 1994, Joyce, […]

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Flahavans among artisan food winners

Flahavans was among the Irish food award winners at a lunch in l’Ecrivain restaurant yesterday. The Waterford producer of porridge and oat-based foods won a special environmental award presented by the Irish Food Writers’ Guild (IFWG). Now in its 17th year, the awards honour standards of excellence and exceptional contributions to Ireland’s reputation as a […]

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