ArchiveAugust, 2013

INM appoints new digital head

Independent News & Media (INM) has appointed Fiona O’Carroll as managing director digital. Reporting to group CEO Vincent Crowley, O’Carroll will be responsible for the development and implementation of INM’s digital activities, which include independent.ie, BelfastTelegraph.co.uk and such classified and ecommerce interests as Grabone.ie, CarsIreland.ie, PropertyNews.com, NIjobfinder.co.uk and NIcarfinder.co.uk. O’Carroll, a business strategy consultant and […]

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RSA accounts stay parked

The Road Safety Authority (RSA) creative and media accounts are to remain on with the incumbent agencies, Irish International and MediaVest, following a review, Marketing.ie has learned. In all, five agencies presented for the creative work and  a similar number of agencies were asked to pitch for the media. Cawley NeaTBWA, DDFH&B, Publicis and Target […]

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Coke names campaign expands

Coca-Cola Ireland has teamed up with MediaCom and Kinetic to promote the launch of an extra 100 names to the personalised ‘Share a Coke’ campaign. Earlier this year, Coke launched the campaign replacing the brand’s script on 500ml bottles with 150 of the most popular names in all of Ireland. Post-campaign research by Kinetic shows […]

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Entries call for Marketer of the Year

Rewarding marketing excellence in Ireland is what Marketer of the Year is all about and entries for this year are now sought. The award salutes the best in Irish marketing for work done in the last two years. The winner is a person whose use of strategy, innovation, communications and impact on the target audience […]

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Majekodunmi new planner at DDFH&B

Jess Majekodunmi has joined DDFH&B as strategic planner. She has over seven years marketing and communications experience and previously worked with non-profit organisations, including Special Olympics Ireland, Meas (drinkaware.ie) and Plan Ireland. She was named as the 2013 IAPI One to Watch in recognition of excellent professional standards, creativity and innovation in marketing communications. Majekodunmi […]

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IAPI adds five members

The Institute of Advertising Practitioners Ireland, (IAPI) has recruited five new agencies. The new members are Acorn, Bloom, ICAN, Lucidity Digital and TMP. The additions bring the total IAPI membership agency number to 50. IAPI works to inform, guide and negotiate issues on behalf of their agency members in Irish advertising. The governing body regularly […]

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Rabo calls full-time on Pro12

This season’s Pro12 will be RaboDirect’s last as title sponsor as the Dutch bank decided not to renew its three-year deal beyond next May. Tim Bicknell, general manager, RaboDirect, said the partnership with the Pro12 helped the bank achieve key business objectives. He said it has been helpful in developing and communicating brand values, connecting […]

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Paetzold joins McCannBlue board

Jenny Paetzold (above right), operations director at McCannBlue, has been appointed to the agency’s board, while Nuala-Anne Curley has been promoted to account director. Paetzold has 15 years of online and web  experience and has worked on marketing communications and advertising campaigns for  Motorola, Toyota and Lexus and online assignments for BMW, the National Lottery, […]

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Starcom press plans win out

Starcom took home the top prize at the first National Newspapers of Ireland (NNI) press planning competition. Media planners with no more than three years experience took part. The contest included teams from Mindshare, MediaVest, Aegis and OMD. Pictured are judge Kathleen Moore, Tesco; Starcom’s Conor McDonnell and Caroline Curtis; judge John Gildea, Owens DDB; […]

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Bord Bia appoints agencies

Bord Bia has moved its creative and media accounts following a summer review. Irish International has been appointed to handle Bord Bia creative work, while Mindshare will handle media buying and planning, a spokesperson for the national food and drink marketing board confirmed to Marketing.ie. Cawley NeaTBWA, Chemistry, DDFH&B and the incumbent, McCannBlue, all presented […]

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Guinness Projects ad debuts tonight

Diageo has announced details of its new Arthur Guinness Projects (AGP) campaign which debuts on RTE 1 at 7.45pm tonight. AGP aims to celebrate the next generation of creative talent in Ireland. Devised by London agency AMV BBDO, the ad was shot in Ireland and showcases AGP applicants from the worlds of food, arts, sport and music; […]

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Sweet win for Irish International

Irish International has been appointed as the lead shopper agency for Mars in Europe in one of the most significant international contacts won by an Irish agency. The appointment covers shopper marketing work for Mars and Wrigley, including M&Ms, Snickers, Twix, Extra, Orbit, Dolmio, Uncle Ben’s, Pedigree and Whiskas. The account could mean a seven […]

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Setanta launches highlights shows

Setanta Sports will launch its new Barclays Premier League highlights this weekend. Premier League Central goes out at 8.30pm on Saturday with a second highlights show at 10.30pm on Sunday on Setanta Ireland. The Saturday show will be presented by Setanta’s Connor Morris, who will be joined by studio guests former Charlton and Ireland midfielder […]

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