ArchiveJanuary, 2016

Research awards to be showcased

The Marketing Society Research Excellence Awards – now in their seventh year – will be showcased when the winners present the strategies approaches for the various projects. The breakfast event will be held in the Convention Centre, starting at 7.30am on Thursday, January 28. Tickets for society members cost €50 and for non-members the cost […]

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Avonmore creamed it over Christmas

A positive indicator that the economy is on the up again is that Glanbia Consumer Foods Ireland posted record sales of Avonmore cream this Christmas, with 3.5 million pots of fresh cream sold in the month of December alone, with the key period just before Christmas accounting for a 24 per cent increase year-on-year. The week […]

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Curtis quits as UTV Ireland’s head of channel

Mary Curtis is stepping down from her position as head of channel at UTV Ireland, the broadcaster has confirmed. She plans to leave the company in early February. An experienced and respected producer and director, she first joined RTE in 1990 as a researcher. She launched the popular Off the Rails fashion show and later […]

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Hunt on for food marketing programme

Bord Bia and the UCD Michael Smurfit Graduate Business School have launched a search for 20 graduates with at least two years work experience to apply for its international marketing fellowship programme. The candidates will undertake overseas assignments for Irish food and drink companies while working towards a masters degree. The funded programme merges academic learning with […]

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Adults watch a day’s TV every week

TAM Ireland/Nielsen TV audience figures for last year show that the average Irish adult watches 3½ hours every day, or over 24 hours a week. It is two minutes more per day than in 2014. Live TV viewing as it is scheduled accounts for 90 per cent of all viewing time, with just 10 per cent time-shifted, […]

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Danske Bank first on roadside digital

Danske Bank has kicked off the New Year with a take-over campaign on an all-new roadside digital out of home (DDOH) media screen in Belfast. The screen is the first roadside DOOH ad of its kind to launch anywhere on the island of Ireland. Measuring almost 30 square metres, the display is situated on Shaftesbury […]

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Coke AerPods welcomed homecomers

Coca-Cola ran a special homecoming campaign on AerPods at Dublin Airport. In a partnership with DMG Media and its Irish Daily Mail’s MailOnline, family and friends could go online and enter the name of a love done coming home for Christmas. Their name, along with their flight arrival time and welcoming photo and message, were then […]

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Walker heads planning at Irish International

Irish International starts 2016 with a new planning director. The BBDO agency’s head of advertising Dena Walker replaces Leo Moore, who joins the expanding ranks of adlanders migrating to the social media world. Moore, who was headhunted from McCann’s five years ago, has moved to Facebook. He previously worked with Diageo, RTE and Nielsen. A […]

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DAA appoints new agencies

Dublin Airport Authority (DAA) has made changes to its agency roster. Following a lengthy review in recent months, the body for years known as Aer Rianta has moved its media buying and planning from PHD to MediaVest. Mindshare and Vizeum also pitched. Its creative advertising account will now be handled by Rothco instead of Cawley […]

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Kiely replaces McRedmond at TV3

Pat Kiely has been promoted by Virgin Media from commercial director to managing director at TV3 in place of David McRedmond, who resigned before Christmas. Kiely joined TV3 having gained media and advertising experience at DDFH&B and Saatchi & Saatchi. He was a small shareholder in the broadcaster before it was acquired by Doughty Hanson. […]

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Rothco rolls out wind energy campaign

A €500,000 TV, radio, outdoor and online campaign highlighting the benefits of wind energy has been launched by Rothco. The push is funded by the Irish Wind Energy Association (IWEA) made up of energy companies and semi-State bodies such as Coillte, Bord na Móna and the ESB. The ads invoke US President John F Kennedy’s […]

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