As long as Hollywood has been making movies, they’ve been telling the same story about the Irish. We’re almost always a joke or a punchline, and when a new film trailer hit cinemas, socials and out of home posters recently, it sparked outrage online. The trailer that left viewers crying “Can’t write, I got sick […]
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123.ie runs with new Athletics Ireland ad
Irish insurance brand 123.ie has launched a new TV campaign marking its extended sponsorship with Athletics Ireland – and this time, it’s doing it with a wink, not a wall of words. The 20-second spot features European medal winners Sharlene Mawdsley and Kate O’Connor showcasing their talent as comedian Aine Gallagher chases after them. The […]
Hegarty to chair this year’s PANI jury
Sir John Hegarty is to chair the jury for this year’s Publicity Association of Northern Ireland (PANI) creative awards, which are now open for entry. Hegarty, a co-founder of Bartle Bogle Hegarty, is one of adland’s most admired talents. He is perhaps best known as the brainchild behind Audi’s ‘Vorsprung durch Technik’ slogan and the […]
Grey creates Toymaker for Vodafone
Vodafone Ireland has partnered with Grey London to unveil its new campaign. ‘The Toymaker’ TV commercial aims to pull at the heartstrings by showing the human connection powered by Vodafone’s home broadband. The TVC aims to shift the brand perception, to not just be seen as a mobile provider, but also a reliable broadband supplier […]
Joe Duffy checks out Lidl value
No sooner had RTÉ presenter Joe Duffy hung up his Liveline cans for the last time than he pops up in in a series of videos for Lidl Ireland posing as a private investigator checking out the German discounter’s latest loyalty points and special offers. The ‘Value Beyond Belief’ social media videos were made by […]
Vodafone tops OOH brand league
Vodafone has emerged as the leading brand in out of home (OOH) advertising during the first half of the year, PML’s Watch report indicates. The telecom accounted for 2.6 per cent of total OOH display value, driven by a wide range of multi-format and multi-environment campaigns, PML’s marketing manager James Byrne confirmed. These included promotions […]
TPH says a big yep with 48 push
The Public House has unveiled a series of new ads for 48 Mobile that distills what Irish consumers need to know about the budget network’s offering into one word: ‘Yep’. The campaign aims to cut through the noise in a competitive and cluttered market by championing a simple message – some things in life are […]
ICAD rolls out expanded Upstarts
The Institute of Creative Advertising and Design (ICAD), with Core and TBWA\Ireland as partners, is launching the 19th annual Upstarts programme training and mentorship initiative. This year’s free-to-participate programme marks the introduction of StartUp, with short-term placements in various agencies and studios. StartUp allows the Upstart participants gain industry experience, develop connections, and augment their […]
TBWA’s Oasis wall supports sick kids
The Make-A-Wish children’s charity and Jervis Shopping Centre is giving music fans an exclusive chance to win two tickets to the Oasis reunion concert at Croke Park on Saturday, August 16. Ad agency TBWA\Ireland was hired to support the charity fundraiser by creating a 10-metre Oasis installation in the Dublin city shopping centre. Called ‘The […]
Byrne to head up Evoke sales
Catriona Byrne has been appointed sales manager for Evoke at DMG Media. The website is primarily targeted at Irish women and claims to have over 1.4 million users a month. Byrne previously held similar roles at TV3/Virgin Media, the Irish Daily Star, and Reach plc, where she served as head of sales for its digital […]
IAPI hosts Cannes winners’ talk
Following on from their successes at the Cannes Lions Festival of Creativity, Publicis Dublin, Thinkhouse, Dentsu and Droga5 Dublin will discuss their winning entries at the Institute of Advertising Practitioners in Ireland’s (IAPI) annual Cannes-Analysis event which will be held in the Royal Irish Academy of Music (RIAM) at 8.30am on Wednesday, July 16. Jimi […]
Diageo hires Keane for Rockshore ads
Rockshore, the lager brewed by Diageo at St James’s Gate, has a new TV and out of home (OOH) campaign to highlight its League of Ireland (LOI) sponsorship. The TV spot features Sky football pundit and former Manchester United and Republic of Ireland midfielder Roy Keane. The spot was directed by Declan Lowney of Father […]
Folk pushes SME offer for Vodafone
Vodafone and Folk VML have launched a new business campaign targeted at small and medium enterprises (SMEs) with rugby stars and Irish comedian Killian Sundermann (above). The campaign is titled ‘Your Business Can Change the Game’. The ads aim to build awareness of Vodafone’s digital services, including cybersecurity and cloud solutions. At the heart of […]
