JCDecaux Ireland has a new deal in place with VIOOH, the global digital out of home (DOOH) supply-side platform, giving advertisers access to 288 digital screens – a third of Ireland’s DOOH market, generating 311 million monthly viewable impressions. JCDecaux’s network spans urban and regional roadside, shopping centres and retail environments. The inventory includes roadside […]
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Heneghan appoints Geoghegan to new role
PR agency Heneghan has appointed Holly Geoghegan as finance and operations manager. She joined the agency in 2022 and became operations manager the following year. She previously worked in Ireland with KPMG/Future Analytics and in the UK with Accenture, where she managed projects for multinational pharmaceutical and FMCG clients. Training Earlier in her career, she […]
Davis Events acquires Whitelight
Davis Experience & Events has acquired Whitelight Events, marking the first deal of its kind for the company. The agreement will enable both organisations to expand their corporate events, activations and conference management services. The acquisition is expected to see the creation of up to 10 new roles over the next two years, a spokesperson […]
IFTA-nominated Báite in cinemas
Irish language film Báite will be released in Irish cinemas on March 6 to coincide with Seachtain na Gaeilge (March 1–17). The film was nominated for four IFTAs, including lead actress (Eleanor O’Brien), best director (Ruán Magan), script (Sheena Lambert) and original music (Eimear Noone and Craig Stuart Garfinkle), winning the award for original music. […]
Every €1 spent on ads generates €6
A report by the Institute of Advertising Practitioners in Ireland (IAPI) shows that for every €1 spent on advertising, €6 in economic value is generated. If Ireland invested at levels comparable to other countries, the study estimates the market size of the industry could exceed €3 billion, driving business growth, jobs and tax revenues for […]
TRA’s Boyle to be replaced by Tyrrell
Following Niamh Boyle’s decision to step down as CEO of The Reputations Agency (TRA), the PR agency she launched 22 years ago, Alan Tyrrell, former managing director of Teneo, has been confirmed as her successor. TRA is part of Jim Donnelly’s Creative Communications Group which also includes Goosebump, with ties to WPP Media and Folk […]
O’Donovan Belong To’s new CEO
One of Ireland’s top ad agency figures, Kieran O’Donovan, has been appointed chief executive of the non-profit organisation Belong To – LGBTQ+ Youth Ireland. He was head of client service at Thinkhouse, an agency which has become known for its focus on social issues and youth culture. He is set to take up his new […]
Renault gears up for Dublin film festival
Renault Ireland has signed up as a partner to the Dublin International Film Festival (DIFF). Now in its 24th year, DIFF attracts thousands of attendees, world filmmakers, producers, distributors and media. This year’s line-up includes Paul Rudd and Nick Jonas, Maisie Williams, Bill Nighy, Colin Farrell, Ciarán Hinds, Clare Dunne, Sarah Bolger and Éanna Hardwicke. […]
Revolut sponsors Man City shirts
Global fintech brand Revolut has agreed a deal with Manchester City FC to become its back of shirt sponsor for its men’s and women’s first team games. The club already had a contract with Manchester City Women from January 2025, the move unites the world of finance and football to unlock unique experiences for fans […]
DMG Media partners with Marketer of the Year
DMG Media Ireland is the new partner of the Marketer of the Year (MotY) award. Since its launch by Marketing.ie in 1993, the award has honoured Ireland’s most accomplished industry leaders – professionals whose passion, creativity, and strategic vision have delivered exceptional brand success. The winners have shown innovation, effective communication, while elevating marketing as […]
JNLR shows 3.5m radio audience
The latest JNLR results indicate that almost 3.5 million adults tune into radio each weekday, underlining radio’s relevance in a changing mediascape. The annual book for 2025 shows that 78 per cent of adults listen to radio weekdays, while 90 per cent tune in weekly. Among younger audiences, 66 per cent of 15–34-year-olds listen each […]
Lidl hires Graf for Crivit sportswear
Lidl has hired former world champion tennis player Steffi Graf as the international brand ambassador for the German discounter’s Crivit sportswear label. The brand message promotes an approach to exercise that encourages people to listen to their own bodies, develop routines and see activity as an integral and positive part of everyday life. Holistic After […]
Marketing Society to debate shopper trends
The Irish shopper is evolving shaped by shifting economic pressures, changing lifestyle priorities, and new expectations around value, sustainability, and convenience. The Marketing Society will hold a seminar later this month where they will dive into what these changes mean for the industry and those looking to engage Irish consumers. Former KBC Bank economist Austin […]
