Ecologi, the UK climate action platform, has launched a campaign highlighting how working in sustainability is becoming unsustainable given the remit, responsibility and often limited resources at activists’ disposal. The ad speaks to those working in ESG balancing climate targets against the realities of regulation, business operations, and reputation management. Challenges Created by ethical agency […]
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Verve opens new office in Singapore
Experiential and events agency Verve has opened an office in Singapore to service clients in the Far East. The agency already has offices in Dublin, London and Amsterdam. It will be led by Michael Pring, country head, Singapore and global client and development director, with support from Verve founder Ronan Traynor and other senior executives. […]
Guinness heads up list of sponsors
Guinness has been voted as Ireland’s top sponsor over the past decade in a poll of marketers and members of the public. The Diageo-owned stout brand also won the best overall sport sponsorship of 2025. Sponsorship agency Onside estimated the value of the sponsorship market to be worth €236 million, an increase of five per […]
Puss in Boots Christmas gift ad
This year’s Boots festive campaign, ‘Gift Happily Ever After’, reimagines the classic fairytale for today’s shopper, following feline protagonist Puss who, faced with the challenge of finding last-minute gifts ahead of the Snow Queen’s Ball, turns to his trusty mirror for advice. A flash of inspiration sets him on a journey to a Boots store […]
Fierce Mild on Sky with first TV ad
Non-alcoholic Irish beer brand Fierce Mild has launched ‘Brew Things Differently’ – its first-ever TV campaign and the result of winning the inaugural Love Irish Food/Sky Media Taste of TV fund. As the winner of the €50,000 advertising spend, Fierce Mild was awarded a sponsored campaign and media investment to bring the brand’s story to […]
Irish agencies in Effie Europe finals
Work entered by Boys+Girls, Core and Droga5 have made the finals of this year’s Effie Best of Europe awards organised by the European Association of Communications Agencies (EACA) and Effie Awards Europe. The Boys+Girl/Core entry for An Post, entitled ‘Sell It, Send It, Cash It In’, is a finalist in the positive change environmental category. […]
Freeman new editor of Business Plus
DMG Media Ireland has announced that Sarah Freeman has been appointed editor of its Business Plus consumer magazine. Freeman joins from Business & Finance where she held a similar role for almost six years. She is a barrister and a journalist across national press, TV and radio. She is also an MC, moderator and host […]
IAPI study shows agency take up 24%
The Institute of Advertising Practitioners in Ireland (IAPI) has published its Census 2025 report. The study, based on data from 22 member agencies representing 65 per cent of adland, shows average agency revenues jumped by 24 per cent in 2024, with the first half of 2025 up a further a fifth on the same period […]
The Public House adds Trócaire
The Public House has been appointed to handle creative work for Trócaire following a competitive tender process. The third world charity, whose slogan is ‘Together for a Just World’, was previously handled by Core and Ogilvy. TPH will kick off the relationship with the development of Trócaire’s upcoming Christmas and Lenten campaigns. Its iconic collection […]
Nova DJs promote Dickie Dip event
Radio Nova’s Morning Glory hosts PJ Gallagher and Jim McCabe will again brave the waves in Skerries and get nippy as they prepare to take on the Dickie Dip for men’s cancer care at the Mater Hospital. The Dickie Dip is now in its sixth year. Gallagher said: “Last year Jim and I thought we’d […]
Hector ventures Down Under for TG4
Hector Ó hEochagáin dives Down Under for an adventure across Australia and New Zealand in his latest travel series on TG4. Hector ventures beyond the typical tourist traps to tap into the heart of what makes both countries tick. Returning to Australia after 19 years, he visits Melbourne, where Aboriginal elder Aunty Joy welcomes him […]
IRFU in deal with Optimum Nutrition
Glanbia’s sports nutrition brand Optimum Nutrition is at the centre of a new deal with the Irish Rugby Football Union (IRFU) which allows it become the official performance nutrition sponsor for an undisclosed sum. The brand will deliver nutritional support, including its Elite Series range, to all IRFU teams, including the national men’s and women’s […]
Beautiful is Brand USA’s message
Brand USA has officially launched ‘America the Beautiful’, a global tourism marketing campaign aimed at encouraging international travellers to explore the United States. The campaign comes as the US prepares for a series of major events in 2026, including the Fifa World Cup, America’s 250th Anniversary, and the Route 66 Centennial. This initiative represents Brand […]
