Ireland’s newest health insurer GloHealth has launched in the Irish market with an advertising campaign which includes outdoor, press, digital and radio. Created by Image Now, the ads aim to communicate what GloHealth is said to be all about, namely good value health insurance tailored to personal needs.
GloHealth is simplifying insurance plans for consumers by offering three core plans called Good, Better and Best. The plans have been designed to be clear and easy for consumers to understand and each plan can be tailored to personal needs. For outdoor, GloHealth is on JCDecaux 48 sheets and Metropoles.
Large formats provide a visual cue for consumers hearing the GloHealth message on radio. Media was handled by Open Communications. Pictured alongside the GloHealth 48 sheet on Pearse Street are Ruth Bailey, head of marketing, GloHealth and Tony O’Flanagan, marketing director, JCDecaux Ireland.