Actress and author Amy Huberman is the new face of Newbridge Silverware. The wife of rugby star Brian O’Driscoll features in a new TV, cinema, print, radio and digital campaign created by DDFH&B, with media by Mindshare. Up to now, Newbridge advertising was handled in-house, with images of screen legends Grace Kelly, Greta Garbo and Maureen O’Hara used to promote the jewellery, cutlery, houseware and giftware.
The new campaign includes a TV commercial shot by actor-turned-director Hugh O’Conor, with press photos by Barry McCall. The DDFH&B creative team responsible for the work is art director Roisin Keown and copywriter Peter Snodden. The production company is Sweet Media. The campaign breaks on July 1.
Pictured with Amy Huberman is William Doyle, Newbridge Silverware and Miriam Hughes, DDFH&B.
Doyle won Marketer of the Year in 2004.