Ogilvy’s Make-a-Wish ‘Josh’ has been named the winner of the NNI Press Ad of the Month award for January. Devised by a team comprising creative director Colin Nimick and copywriter/art director Laurence O’Byrne, the ad’s typography was by Andy Breese and MEC handled the media. The winner was selected by judges Shireen McDonagh of Kick […]
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RTE to offer newspapers news
RTE is planning to offer Ireland’s biggest newspaper publishers a chance to host free clips from its TV news bulletins on their websites, The Irish Times reports today. The move is seen as an effort to defuse a row over claims of the national broadcaster’s dominance in the provision of online news services. The report […]
NDC hosts student ad awards
Twelve teams of secondary school students will compete in the first NDC Milk It! advertising awards in the Aviva Stadium next Tuesday. The students formed ‘agencies’ and researched, created and planned campaigns aimed at their peers by urging teenagers to meet their dietary recommended five dairy portions a day. Ireland athlete Dervla O’Rourke, above, will […]
02 launches free webinars
O2 has announced a series of free webinars aimed at its SME businesses customers to help them build and grow their companies. The first business ‘Ideascast’ webinar will be an introduction on how SMEs can use digital marketing and is presented by Arabella Judd (pictured) from Dublin digital agency, Radical. The first webinar takes place […]
INM to back Tribune action
Independent News & Media (INM) is to indemnify the receiver of the Sunday Tribune over costs of court proceedings brought by him against the Irish Mail on Sunday, the Commercial Court heard yesterday. The action by receiver Jim Luby is over publication by the Mail on Sunday in February of an alleged fake Tribune cover […]
Rothco wins Heineken account
Heineken has appointed Rothco as its lead creative agency after many years with McCann Erickson. The move follows a new international Heineken campaign called Brief Encounter which Rothco developed locally using the Dutch lager’s new global tagline Open Your World. The TV ad was premiered online on Facebook. The commercial was shot by Stink Film’s […]
€10,000 PR campaign giveaway
To celebrate its tenth anniversary, Elevate is offering a PR campaign worth €10,000 to an SME or NGO with less than 50 staff. The PR agency was launched by Emma Kelly, pictured, who had previously worked with Bill O’Herlihy and as a freelancer. Elevate clients include Bord na Mona, Curves, Carzone.ie, The Curragh, Dublin Contemporary, ebookers, Edward […]
Soccer show to air live
RTÉ’s soccer show Premier Soccer Saturday will be broadcast live before a studio audience for the first time on April 30 in a joint venture with the show’s sponsor, the Irish Sun. The studio audience will interact with presenter Darragh Maloney and panellists Ray Houghton, Ronnie Whelan and Kenny Cunningham. Irish Sun readers will get […]
Ahern to run for President
Former Taoiseach Bertie Ahern declared himself as a candidate for the presidential election in an interview on Ryan Tubridy’s show on 2fm today. With the nation trying to come to grips with the latest bank bail out – bringing the rescue package to a staggering €70 billion – the news of Ahern’s declaration may be […]
Sky and Setanta round up on Masters
Full coverage of next week’s US Masters golf from Augusta Georgia will only be available on Sky and Setanta sports channels. It is the first time that terrestrial viewers will not be able to watch all four days of the tournament. Up until now, the BBC showed all four rounds of the year’s first Major […]
Digital shop joins Havas
eightytwenty/interactive has become a member of Young Euro RSCG’s parent group, Havas Worldwide and its global digital network 4D and will now be known as eightytwenty/4D. Known for its use of digital advertising and experiential marketing some time before other agencies got involved, eightytwenty/interactive provides digital and social media, branded entertainment, online PR and experiential […]
WPP to return to UK
WPP may move its group operation back to the UK after tax changes by the British government in yesterday’s Budget. Chancellor George Osborne said they were “open to business” and would adopt a competitive tax regime with reforms on foreign companies and a 5.7 per cent rate on overseas financing income by 2014. Sir Martin […]
Irish planner for UK think tank
Dr Kenneth McKenzie, strategic planner at Motiveworks, part of Owens DDB, has been asked by the UK Institute of Practitioners in Advertising to become a member of its behavioural economics think tank. The think tank, led by Rory Sutherland, is a response to the demand within the advertising industry and from clients to use a […]
