Archive2011

O'Doherty takes Initiative job

Coca-Cola’s marketing director Gavin O’Doherty is to become managing director of Initiative Media in place of Chris Rayner. O’Doherty is no stranger to adland having worked in client service as a board director at Publicis QMP. His background also includes a number of marketing roles at Nestle Ireland’s confectionery division, including product group manager responsible […]

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Star awards shortlist announced

ption: 6/3/11***NO REPRO FEE***MC for the night Jennifer Maguire pictured with judges Teresa Murray,Nick Presley ,Alvaro Ales and Joan Tallon as the judges deliberate on the APMC (Association of Promotional Marketing Consultants) Star awards which will be held in the Radisson Blu Golden lane on 8th April Pic:Marc O’SullivanThe judges and entries shortlist for this […]

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TG4 tops at press awards

A series of press ads for a documentary about the Easter Rising on TG4 has been chosen as the NNI Press Ad of the Year at an industry dinner in the Four Seasons hotel. ‘Seven Signatures’ by Publicis QMP shows the seven ‘ordinary’ rebels who were executed by the British for signing the 1916 Proclamation. […]

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Metro Herald backs Dublin Simon

Readers of the Metro Herald have voted Dublin Simon Community as charity of the year for 2011. The homeless charity will be gifted €80,000 worth of advertising in the Dublin freesheet to publicise their awareness and fundraising campaigns after being selected by the paper’s Urban Life panel. Dublin Simon’s Sam McGuinness and Kieran Forde, marketing […]

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Aviva named top sponsor

Aviva and the new Aviva Stadium on Lansdowne Road has been named Ireland’s top sponsorship for 2010 in a poll by sports agency, Online Sponsorship. The Aviva brands topped the survey with 19 per cent support. Guinness Rugby was in second place with 14 per cent and the 02 concert venue third with nine per […]

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Genesis to conduct IAPI review

The Genesis marketing agency run by former Dimension directors Gary Joyce and Roddy Rowan has been appointed by the Institute of Advertising Practitioners of Ireland (IAPI) to carry out a review. Joyce is a well known marketing consultant and is a former advisor to Fine Gael and non-executive chairman of ACC Bank. In 1994, Joyce, […]

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Flahavans among artisan food winners

Flahavans was among the Irish food award winners at a lunch in l’Ecrivain restaurant yesterday. The Waterford producer of porridge and oat-based foods won a special environmental award presented by the Irish Food Writers’ Guild (IFWG). Now in its 17th year, the awards honour standards of excellence and exceptional contributions to Ireland’s reputation as a […]

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Social media has mixed blessings

Irish marketers see opportunities and risks in using social media. Its main advantages include understanding audiences better (79 per cent), providing openings to make connections (68 per cent) and cost savings (46 per cent). They mainly use social media for relationship building (84 per cent), creating brand awareness (76 per cent) and for following online conversations […]

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Sunday Tribune to close

The Sunday Tribune is to close after the receiver failed to find a buyer for the newspaper. Publication of the loss-making paper was suspended at the start of the month and receiver McStay Luby had four weeks to try and find a buyer after Independent News & Media (INM) withdrew its support. Initially, INM intended […]

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Publicis acquires The Hive

Publicis QMP managing director Padraig Burns has announced that The Hive creative agency is to be integrated into Publicis QMP with immediate effect. The Hive was founded by Jimmy Murphy, who has worked in advertising for over 25 years with a number of top agencies, including Cawley NeaTBWA and Arks. Murphy is the current chairman […]

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Billetts becomes Ebiquity Ireland

British media and marketing insights agency Billetts has changed its name to Ebiquity Ireland to bring it in line with the corporate branding of its international owner. The company’s managing director Nigel Brophy, pictured, said the agency was expanding its services to advertisers to promote returns on marketing in the digital age. Ebiquity services include […]

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Actions possible over Tribune stunt

Independent News & Media (INM) and the National Consumer Agency (NCA) may sue Associated Newspapers Ireland over its Irish Mail on Sunday special edition at the weekend when it ran with a pretend Sunday Tribune masthead and front page design without permission in an effort to increase sales. The Irish Mail on Sunday with a […]

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Smartphone users more mobile

Ireland’s smartphone owners use their mobiles more often and for more reasons than the average mobile owner, a report by Mindshare shows. Up to half of Irish consumers have a smartphone, but not all consumers make use of the smart features. The nationally represented research was conducted by Sponge It and measured the mobile ownership […]

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