Unilever is spending €500,000 on media for its first new Lynx range this year. A commercial called The Fall shows seven scantily clad angels falling out of the sky lured by the scent of Lynx Excite. The commercial was directed by Rupert Sanders, who made X Box’s Halo 3 Believe video game ad. In its product […]
Archive2011
UPC stays at Irish International
UPC has retained Irish International as its creative agency following a protracted review which also included Cawley NeaTBWA and Leo Burnett. UPC invited media agencies to pitch for its media planning and buying but head of marketing Rhona Bradshaw said no decision has been made as yet. Carat is the incumbent. Television presenter Craig Doyle fronts […]
Blaney to address ageing forum
McCann Erickson boss Orlaith Blaney, Gerard O’Neill of Amárach Consulting and Dick Stroud, author of the 50-Plus Market, will speak at the Business of Ageing conference in the Royal Hospital Kilmainham on March 9th. In Ireland, those over 65 have €6.6 billion in wealth and revenues of over €3 trillion. Blaney and O’Neill will provide […]
Setanta launches HD with Dublin game
Setanta Sports will broadcast its first GAA game in HD tomorrow with the screening of Dublin’s Allianz national league tie away to Armagh. The Armagh-Dublin game is also being shown on Setanta Ireland.The channel will broadcast 15 league games this spring, over half in HD, including Dublin’s games in Croke Park against Cork, Kerry and […]
Satire gets Saturday outing on RTE
RTÉ Radio 1 will broadcast a political satire show on Saturday mornings in the run-up to the general election at the end of February. Green Tea is a new series from the makers of Nob Nation which starts at 10.30am this weekend. The new show is scripted by a team of comedy writers, including mimic […]
Tribune on hold during receivership
Publication of the Sunday Tribune has been suspended for the four-week period of receivership announced yesterday, following a decision by Independent News & Media (INM) to withdraw its financial backing. The company is up for sale as a going concern and ads have been placed in various press titles. Receiver McStay Luby told employees the […]
Mars appoints MediaVest
MediaVest has won the pitch for the Mars-Wrigley account after a review which included the two incumbents, Universal McCann (UM) and Mediacom. The Mars account includes all confectionery and pet food brands, including Galaxy, Twix, Maltesers, Snickers, Topic, Bounty, Starburst, Milky Way, Pedigree and Whiskas. Vodafone Ireland has appointed London-based Grey as its new strategic […]
Fruity backer for FM104 show
Unilever and its Lipton fruit and herbal teas is the new sponsor of FM104’s Strawberry Alarm Clock. The show is hosted by Jim Jim and Mark Noble, pictured above with model Lynn Kelly, from 6am to 10am weekdays. The show attracts 73,000 listeners. Liz Finlay of Unilever said Lipton is a young and vibrant brand […]
Byrne to host election radio show
Claire Byrne will present RTÉ Radio 1’s late night political and current affairs programme, Late Debate, in the run-up to the general election from next Monday. Byrne currently presents The Daily Show on RTÉ One and has experience spanning 13 years in broadcasting in Ireland and Britain. She began her career in radio and worked […]
Creagh short gets Oscar call
Irish comedy The Crush made by freelance advertising creative Michael Creagh has been shortlisted for an Oscar in the best live action short film category in competition with four other nominees. The film tells the story of a schoolboy who is smitten with his teacher (Olga Wehrly). Belfast-born Creagh shot the 15-minute film in Skerries, […]
Sneddon to join Google
Mindshare managing director David Sneddon is quitting the WPP agency to join Google. Based in Dublin, he will take charge of online sales for Germany, Austria and Switzerland from April. Mindshare’s deputy managing director, Emma O’Doherty, will replace Sneddon. Initiative boss Chris Rayner is leaving Ireland to move to the agency’s head office in New […]
Specsavers hires WHPR
Wilson Hartnell Public Relations (WHPR) has added the Specsavers account after a five-way contest. Neither WHPR nor the optician would disclose the other agencies which pitched. Director Lorraine Dwyer will head up the account team. WHPR’s other clients include Diageo, Unilever, Aer Lingus, Marks & Spencer and Adidas. The Specsavers spoof of the Lynx Billions TV […]
Vision Express dominates Herald
Vision Express block booked today’s edition of the Evening Herald with 19 ads. The ads promote Vision Express frames, eye tests and Diesel, Emporio Armani, Jaeger, Oakley, Pepe Jeans, Ray-Ban and Ted Baker designer glasses. Vision Express has stores in Blanchardstown, Liffey Valley, Henry Street and Tallaght. The idea was developed in talks between INM […]
