The Skoda car account has moved to Boys and Girls following a pitch process also involving Bloom and Publicis. The incumbent, Owens DDB, continues to handle the Volkswagen business. Boys and Girls handled Nissan up to recently. The agency’s co-founder, Fiona Scott, was hired as pitch doctor, following her handling the brand’s media review earlier […]
ArchiveAugust, 2016
ASAI runs reminder ads about code
The Advertising Standards Authority for Ireland (ASAI), the independent self-regulatory body responsible for promoting the highest standards of marketing communications in Ireland, has launched a new ad campaign across radio, print and digital outdoor. In a statement, a spokesperson for the ASAI told Marketing.ie the authority has worked with a number of agencies over the […]
Irish Life Health officially rolled out
A new health insurer has entered the Irish market with the launch of Irish Life Health. The new entity has been formed following the acquisition of Aviva Health, along with Irish Life acquiring ownership of GloHealth. The new company, based in Dublin’s Abbey Street, provides consumers with an alternative to the existing health insurance offerings. With […]
Pat Shortt stars in new TV3 drama
He’s best known for his comedic wit but Pat Shortt gets serious as the star of TV3’s new drama Smalltown. Created and directed by Gerard Barrett, who was also behind Glassland and Pilgrim Hill, Smalltown tells the story of Conor (played by Charlie Kelly), a 20-something young man forced to leave his small town in […]
Water Wipes rolls out new DOOH push
Exterion Media is running an interactive digital out of home (DOOH) campaign for baby wipe brand WaterWipes at Dundrum Town Centre. The campaign, a first for OOH in Ireland, uses thermal imaging to demonstrate skin-to-skin contact between parents and their babies. Exterion created a template to support Water Wipes’ ‘Pure Love’ campaign, with uploaded photos taken […]
Walsh gets senior role at Heineken HQ
Heineken Ireland marketing director Sharon Walsh has been appointed director of cider marketing with the parent company in Amsterdam. Walsh has made major strides with the Dutch brewer since she first joined the company from Diageo in June 2011. She previously worked with Coca-Cola for over ten years, where she held various roles. Her final […]
Burns replaces McCormack at 98FM
Communicorp has appointed John Burns as CEO for 98FM. Burns joins the radio station from Diageo where he worked on the Guinness brand as communications and content lead for Europe as well as leading the strategy and P&L for Guinness innovations, including Hop House 13. Prior to that, Burns was global strategy and communications manager […]
Entries for journalism awards up by half
A total of 1200 entries have been submitted as part of this year’s NewsBrands Ireland journalism awards sponsored by the National Lottery. The awards show returns this year with a 50 per cent increase in entries compared to the last time they were staged in 2013 – underlining the popularity of the competition and the […]
Dublin and Galway get friendly vote
Two Irish cities, Dublin and Galway, have made it into the top six friendliest cities in the world in the annual reader survey of US travel magazine, Condé Nast Traveler. Dublin is in third position, with Galway ranked sixth. Each year, Condé Nast Traveler asks its readers to vote for their favourite cities, in its Readers […]
Epsilon bucks global gender trend
The recent departure of Kevin Roberts from Saatchi & Saatchi has brought into sharp relief the issue of diversity and gender equality in adland. With 78 per cent of local agency leaderships being male, the recent IAPI census underscored that Irish agencies have a distance to go to achieve better equal gender representation on Irish agency […]
Three gears up for Electric Picnic
Following its involvement in Longitude and Punchestown Music Festivals this summer, Three’s 3Live will travel to Electric Picnic this September where it will connect festival goers to music and experiences. Three will provide onsite charging services ensuring music fans are connected throughout the festival. For those who don’t fancy parting with their handset, portable power-banks will be […]
Higson and Goldsmith sign for Boys and Girls
Boys and Girls has announced the appointment of Ottilie Higson as account director and Kate Goldsmith as new business manager. Higson will work across various accounts, including Digicel, IDL, Dulux, Danone, 123.ie, Insurance Ireland and Elave skincare. She previously worked in London with digital agency SapientNitro and managed retention campaigns for Sky UK in the capital. Her work was […]
RTE, TV3 and UTV Ireland join Sky Go
Sky Go, the mobile TV service which allows Sky customers to watch the TV wherever they are at no extra cost, has expanded its channels line-up with the addition of the six main Irish TV channels. RTE One, RTE2, RTE Jr, TV3, 3e and UTV Ireland join a line-up of over 65 channels on Sky […]
