Television Audience Measurement (TAM) Ireland launched a plan for monitoring viewing across all devices – TV, laptop/PC, tablet and smartphone at a conference for advertisers and agencies in the Aviva Stadium. TAM will deliver the Video Integration Strategy for a Total Audience – or Vista for short – across four stages, TAM chief executive Jill […]
Archive2016
Red FM scores treble at PPI Radio Awards
Cork’s Red FM scored a treble at this year’s PPI Radio Awards, including music station of the year. Comedian and Today FM DJ Dermot Whelan presented the awards which were attended by over 700 guests. Red FM also went home with best breakfast programme for the KC Show (pictured) and best interactive speech programme for […]
Shortlist for journalism awards announced
From a record number of 1,200 entries for this year’s NewsBrands Ireland Journalism Awards the competition has been narrowed down to a shortlist of 141 entries across 24 categories. All category winners are eligible for the Journalist of the Year gong. The shortlist was announced by the judging panel chairman Professor John Horgan. The awards […]
20 Questions with Cliona Hayes, Communicorp
CLIONA HAYES is group marketing director at Communicorp, whose media brands include Newstalk, Today FM, 98FM and Spin 108. She joined the group in 2012 as 98FM’s marketing manager. She worked with Irish Distillers Pernod Ricard as senior brand manager for Jameson. She has a BA in French and sociology from UCD. 01 When […]
Forties seen as decade of most happiness
Six in ten Irish people are happy with their current age but the forties is most widely regarded as the decade of peak happiness, a ‘I Love My Age’ survey for General Mills’ Yoplait yogurt shows. Most people consider 43 as the age for peak happiness, with men going for 45 as the best age and […]
Adforce signs deal with Californian publishers
Advertising network Adforce.com has agreed a three-year contract with the California Newspaper Publishers Association (CNPA) to provide digital ad services for CNPA members. It is the second of two US deals for the Irish group headed by Colm Grealy (pictured), following a similar deal agreed with the New York Press Service (NYPS) in February. The financial terms […]
Smithwick’s homes in on craft brews with TV ad
Diageo has launched a new TV ad for its Smithwick’s bottled craft beers – Irish Red Ale, Pale Ale and Atlantic Blonde Ale. Called ‘We’re in it, for the love of it’ , it brings together homebrewers and Smithwick’s brewers – from a husband and wife duo, to a computer engineer, a chef and a […]
Coca-Cola in pre-Budget rush to go sugar free
Coca-Cola Ireland has launched Coca-Cola Zero Sugar and its bottlers division is rolling out its Deep RiverRock flavoured waters sugar-free, with no calories. The move is made ahead of the Budget and the Finance Minister Michael Noonan’s plan to introduce a sugar tax. The new recipe is said to bring Coca-Cola Zero Sugar closer to […]
Lenihan now CEO at NewsBrands Ireland
NewsBrands Ireland has appointed Ann Marie Lenihan to the new position of chief executive officer, following a strategic review by its management committee. Lenihan has worked with the newspaper industry for over 20 years, most recently as communications and public affairs manager for the lobby group previously known as National Newspapers of Ireland (NNI). Working alongside […]
Adland gives support to Peter McVerry Trust
A groundbreaking new ad campaign for the Peter McVerry Trust homeless charity was unveiled at an agency breakfast hosted by cinema sales house Wide Eye Media in the Odeon multiplex near the 3 Arena. The 60-second ad, titled These Little Things, is an initiative involving production company Pull the Trigger, director Kieron J Walsh, Oscar-nominated […]
McMahon new Aer Lingus marketing manager
Dara McMahon, who heads up the NewBrands Ireland representative body for national and regional newspapers, has been appointed as Aer Lingus marketing manager. McMahon joined the print lobby group two years ago, when it was still known as the National Newspapers of Ireland (NNI), replacing Frank Cullen, who retired. She was previously senior strategic manager […]
Wolfgang lands two Landies in New York
Two Irish e-commerce websites have won awards at the Search Engine Land Awards in New York. The ‘Landies’, as they are affectionately branded in digital marketing circles, seek to reward the world’s best search campaigns, so for Irish campaigns to receive two awards for the time ever amid such strong competition is seen as a […]
An Post to discuss making ideas pay
The discount rate for tickets to An Post’s latest Grow My Business series ends tomorrow. Early bird tickets cost €30 – the price then increases to €39. This time round, the topic is ‘Turning Ideas into Income’ with a line-up of speakers which includes Wheels Couriers and Worldbox.ie owner, Bernie Kinsella, Target McConnells chairman Gary Brown and East […]
