Archive2016

Conflict and division a world reality, Havas reports

A new study by Havas Worldwide reveals that the ‘us versus them’ debate that divides the Donald Trump and Hillary Clinton campaigns is fast gaining traction globally. With more than five million Syrian refugees displaced, a wounded EU reeling from the aftermath of Brexit and frequent terror attacks, trust in others and confidence in the […]

Minister for Jobs Enterprise & Innovation Mary Mitchell O’Connor TD launched Design Directory Ireland (www.designdirectoryireland.ie), the first centralised database of designers in Ireland across multiple disciplines. The new web portal is a searchable register of over 1,000 designers, design companies, architectural practices and makers in Ireland and creates links for Irish designers to businesses, other […]

In their final year, fourth year advertising and marketing communications students at IT Tallaght complete a year-long module called Advertising Portfolio Design. It is the equivalent of two modules in each of two semesters. Each student is assigned a role – account handler, account planner, creative and marketing manager – and included as part of […]

Core Media’s Radical has combined technology and innovation to raise awareness of the homelessness crisis. As part of this year’s Focus Ireland’s Shine a Light campaign, the team put their technical know-how to work to create Ireland’s first interactive contactless donation station. Latest statistics reveal that 6,611 people have nowhere to call home in Ireland. […]

Sponsorship specialists Livewire have announced three new appointments to its client service team. Sarah Lynch, left, is now senior sponsorship manager, Colm Roche sponsorship manager and Jen McAndrew becomes media sponsorship manager. The appointments bring staff numbers at the Core Media agency managed by Jill Downey and Jamie Macken to ten. Lynch previously worked with Dundrum Town […]

Creative agency Vocal has appointed David Howlett as its new group creative director. In addition, musician and music video director Kevin Godley and marketing lecturer Professor Aidan O’Driscoll are joining the agency’s board as consultants. Vocal clients include Kingspan, Pfizer, McLaren F1, BMW, Cuisine Royale Group, Dulux and Mini. Howlett has worked independently as a creative […]

Newstalk 106-108FM has announced that Garrett Harte has “regretfully resigned” as the station’s editor in chief to pursue other interests. Harte joined the station when it launched in 2001 and has helped steer the station from a local Dublin station to where it is now with over 700,000 people listening every week. He will remain with the […]

DDFH&B and OMD added another effectiveness accolade at the 20th aanual European Advertising Effectiveness (Effie) awards in Brussels. The EACA Euro Effie Awards are considered the gold standard in marketing communications effectiveness, rewarding campaigns for advertising effectiveness in two or more European markets since 1996. It is the first time ever an Irish campaign – ‘Pure […]

Experiential marketing agency Imagine has become part of the global experiential marketing network BEcause. The new partnership will see Imagine rebranded as BEcause Ireland. Founded in 2005, Imagine is run by brothers Jonny and Paddy Davis. The agency currently works with brand owners on experiential, corporate event and shopper marketing campaigns. Clients include Renault, Communicorp, […]

The shortlist for this year’s Marketer of the Year award has been confirmed. The three finalists are Largo Foods’ head of marketing Alina Ui Chaollai, Adam Bacon, VHI’s head of marketing and Dervila McGarry for her strategies at Aer Lingus. The next stage of the competition sees the three marketers attend interviews with the judges. […]

Research from Irish Life has revealed increasing dissatisfaction with interest rates on deposit accounts, with two thirds of adults in Ireland unhappy with the rate of returns they are receiving. It represents a rise of ten per cent on figures from March this year. There also seems to be a lack of awareness around interest rates […]

Young marketers from across the industry attended the Marketing Society Future Council’s first event in Foley’s on Merrion Row. Aimed at marketing professionals with 3-5-years’ experience, the ‘Influencing the Influencers’ forum saw the audience receive advice from the panel of speakers on how to be more influential within their careers. With a breadth of experience across the […]

Barry McIntyre, lecturer in marketing at the Institute of Art Design & Technology (IADT) in Dun Laoghaire, has died suddenly, just a few days after his 60th birthday. He became marketing lecturer at the college in 2000. A popular figure in the advertising industry, he started his career in the Irish Press, working alongside Donie […]