In an Irish media first, PML Group has delivered dynamic digital out of home (DOH) at scale in a campaign using its proprietary dynamic platform. Working with Starcom and Rothco, PML rolled out its new capabilities with a National Lottery campaign which encompasses a live countdown clock to the Millionaire Raffle taking place on New Year’s […]
Archive2017
Bobby Kerr exits Insomnia
Bobby Kerr will leave the Insomnia coffee shop chain he led for many years in the coming weeks and has agreed the sale of his shares to the other shareholders in the business. Kerr has no intentions of retiring but will now focus on his broadcasting career and his continued weekend anchor role on Newstalk […]
New joke book ideal Christmas stocking filler
A new Irish joke book called Heard It Say is proving a popular Christmas purchase. The book is a collection of gags, cartoons and celebrity quotes reflecting today’s topsy-turvy, Donald Trump world and was compiled by Michael Cullen, editor of Marketing.ie, with cartoons by Aidan Dowling. The 104-page paperback is published by Gregmar Books, price €9.95. The book’s content […]
Maxol lends support to Aware this Christmas
Maxol aims to raise €50,000 this Christmas for Aware to provides support, education and information for people with depression, bipolar disorder and related mood conditions. Maxol is supporting the charity throughout Christmas season by donating 10 cent for every hot beverage sold at its 115 company owned service stations nationwide. The partnership aims to promote […]
Rothco gets snapped up by Accenture
Rothco has been bought by worldwide professional services network Accenture for an undisclosed sum. Founded in 1995 by Patrick Hickey (right), Paul Hughes and Patrick Ronaldson, the agency has grown hugely in recent years and is now regarded as Ireland’s biggest creative agency. The trio were later joined as directors by Richard Carr and finance boss […]
Willie O’Reilly set to leave RTÉ soon
RTÉ group commercial director Willie O’Reilly is to leave the national broadcaster to pursue other interests. Reporting to the director general, O’Reilly has been a member of the executive board. He led all of the divisional and cross-divisional commercial staff and operations and was responsible for the planning and development of commercial strategy. RTÉ offered […]
MediaCom retains AkzoNobel paint brands
MediaCom Ireland has retained the AkzoNobel paints account and the agency’s international network has netted the global account by adding media planning and buying duties in Argentina, MENA and South Africa to their roster. AkzoNobel is the holding company of home and industrial paint brands such as Dulux, Weathershield and Cuprinol. Peter McPartlin, CEO, MediaCom […]
Bonfire adds CityJet account
Bonfire has won the CityJet creative account following a competitive pitch which it is understood also involved OwensDDB and the incumbent, Bloom. Bonfire’s new work for the airline noted for its City of London Airport service is already underway and is based on a new strategy […]
Mediaworks retains Liberty Insurance account
Mediaworks has retained Liberty Insurance in a competitive media pitch involving a shortlist of three agencies, the other two agencies being PHD and Vizeum. Deirdre Ashe, director of personal lines, Liberty Insurance, said the Core agency will handle media planning and buying for the next three years. Mediaworks previously defended the business a few years ago. […]
RTE’s Ingrid Miley recognised for news reports
Ireland’s top business journalists have been recognised in seven categories at the 11th annual UCD Smurfit School Business Journalist Awards. The awards, which salute excellence in business Irish journalism – in print, broadcast and online formats – were sponsored by Open Eir in conjunction with the Business Journalists Association of Ireland (BJAI). The winners of the seven […]
David Markey is honoured with lifetime award
IFP Media publisher and founder David Markey was honoured with a lifetime achievement award at the 2017 Irish Magazine Awards staged at Dublin’s Smock Alley Theatre. Markey first embarked on his magazine business adventure in 1975 with its flagship Irish Farmers Monthly title. IFP Media is now one of Ireland’s top B2B publishing houses. At the […]
MCCP adds UK-based Florette salads brand
Planning agency MCCP, run by Kay McCarthy (above), is to work with UK-based salads brand Florette to develop long-term innovation and renovation projects for the UK and Irish markets. The strategic work sets out to bring new brand ideas to market. The Florette brand uses the slogan ‘Always made with sunshine’ to communicate its fresh […]
Study points to digital’s impact on poster market
Exterion Media and PML Group have launched Digital Effect 2 : the New Normal, a study that explores digital out of home (DOOH) advertising and its impact on brand perception from a consumer perspective. The study combines the views of advertisers and consumers and explores the best opportunities that create impact and engage with audiences. […]
