Planning agency MCCP, run by Kay McCarthy (above), is to work with UK-based salads brand Florette to develop long-term innovation and renovation projects for the UK and Irish markets. The strategic work sets out to bring new brand ideas to market. The Florette brand uses the slogan ‘Always made with sunshine’ to communicate its fresh […]
ArchiveNovember, 2017
Study points to digital’s impact on poster market
Exterion Media and PML Group have launched Digital Effect 2 : the New Normal, a study that explores digital out of home (DOOH) advertising and its impact on brand perception from a consumer perspective. The study combines the views of advertisers and consumers and explores the best opportunities that create impact and engage with audiences. […]
Havas win 10 gongs at IMC European awards
Havas Dublin took home an impressive 10 awards across nine categories at the IMC European awards in the Radisson Blu Hotel. The awards, which celebrate the best in integrated marketing communications, featured six Irish agencies on the shortlist who together achieved a total of 19 nominations. Havas Dublin received nine silver and one bronze award. […]
Gregory and Mesbur on the move at O&M
Ogilvy & Mather (O&M) has appointed Jane Gregory (above) as managing director of its Dublin office. Gregory joined O&M three years ago as head of client service, having worked with with McConnells and in the US with BBDO. She was also vice president of marketing at the New Jersey Lottery. She will take up her […]
BGE opts for feelgood festive switch ad idea
Bord Gáis Energy’s new ‘Christmas Switch’ ad campaign has kicked off, offering customers who switch to its dual fuel product for 10 per cent off gas, 12 per cent off electricity, €175 cashback and a free boiler service. Created by Publicis, the campaign includes radio, digital and a new 40-second TV ad run until the end […]
Rugby stars help launch new Glenisk yogurts
Glenisk has added two new yogurts with the launch of Glenisk Organic Low Sugar Strawberry Go-Yo Yogurt Tubes and Glenisk Organic No Added Sugar Banana & Peach Go-Yo Yogurt Tubes. Each pack includes three official Irish rugby trading cards featuring rugby players from both the […]
20 Questions with Sylvia Cawley, IPG Mediabrands
Sylvia Cawley is client service director at IPG Mediabrands. She worked with Sky Media in agency sales before joining the Initiative within IPG Mediabrands almost nine years ago. Her clients include Tesco Ireland, Zurich Insurance, Johnson & Johnson, Rabo Direct, Valeo Foods and the National Dairy Council (NDC). When are you happiest? On holidays with […]
DDFH&B and Target McConnells to merge
DDFH&B is to merge with sister agency Target McConnells following three major account losses and some senior redundancies, a number of which were voluntary. Among the accounts which DDFH&B lost were Eir and the National Lottery – both of which moved to Rothco. Among the senior personnel who left DDs was creative director Gavin O’Sullivan. […]
Rothco rolls out film in support of Irish youths
Rothco has launched a two-minute film called ‘It’s Just a Phase’ in support of independent national youth outreach movement Soar. The film aims to raise awareness around perhaps the most uncertain and anxiety-driven time in people’s lives: adolescence. Directed by Motherland’s POB, the film challenges adults to put themselves back in a teenager’s shoes. “No matter […]
Norah Casey sells six magazines to US publisher
Norah Casey’s Harmonia is selling six of its consumer magazines to Irish Studio, the New York digital media company which owns and operates Irish Central online. The six titles which have been bought by Liam Lynch’s company for an undisclosed sum are Irish Tatler, Irish Tatler Man, U, Food & Wine, Auto Ireland and Ireland […]
DDFH&B creates Ireland’s first coughing poster
DDFH&B has created the country’s first ever coughing billboard for the Marie Keating Foundation. Designed to raise awareness about the dangers of lung cancer, the specially-built outdoor piece includes an audio instalment that grabs the attention of passers-by with a coughing sound. The billboard appear to show a seemingly innocent statement. However, when people look […]
Ogilvy rolls out striking Trocaire ad
Irish overseas development agency Trócaire has launched a striking broadcast ad campaign aimed at generating income by highlighting its work in helping and empowering people in highly troubled parts of the world. The ad is built around the ‘Until Love Conquers Fear’ concept and is one of the first elements in a new brand positioning […]
Gemma Teeling becomes deputy MD at PHD
Gemma Teeling has been promoted to deputy managing director at PHD, working alongside MD Jason Nebenzahl. She started her career with a media company in London before joining Omnicom agency MGOMD. After a stint at Maxus, she came to Dublin and worked with Mindshare, before returning to Omnicom and joining PHD three years ago. Since then, […]
