Price comparison and switching service Bonkers.ie has launched the inaugural National Consumer Awards with the aim of continuing to drive excellence in customer value to Ireland’s two million households, which, based on Central Statistics Office (CSO) figures, spent an estimated €93.6 billion last year. The multi-sector awards over 14 categories. Adjudicating on the inaugural awards will […]
Archive2017
Sponsorship spend expected to top €173m
Boosted by new opportunities such as the Women’s Rugby World Cup and ‘sponsor switching’ on some large assets, Ireland’s sponsorship market is expected to grow by six per cent to €173 million this year, the annual survey by John Trainor’s Onside agency indicates. The market grew last year by nine per cent to €163m, with […]
Exterion rolls out dPods in Connolly
Exterion Media has launched a digital media gallery in Dublin’s Connolly Station. The gallery is the first of its kind in Ireland and offers creative opportunities, including synchronised and sequential transitions across 12 70″ dPods. Connolly is Ireland’s busiest railway station with nearly nine million commuters passing through it on an annual basis. Antoinette O’Callaghan, marketing […]
BoyleSports renews support for RTÉ horse racing
Ted Walsh and Joseph O’Brien were on hand as BoyleSports announced its continued sponsorship of RTÉ Sport’s coverage of horse racing across TV, radio, online and mobile. The deal is a renewed investment by the bookie in RTÉ’s racing coverage, which began in 2014. BoyleSports also sponsors the Irish Grand National and the Irish Greyhound Derby. […]
Just Eat sponsors new First Dates
Online food delivery brand Just Eat is to sponsor hit dating show First Dates Ireland when it returns to RTÉ2 this Thursday at 9.30pm. Details of the investment were not disclosed. The deal comprises idents and online sponsorship across the 12-week series, including pre-rolls on all episodes and all catch-ups which are broadcast on RTÉ […]
INM’s Rae joins World Editors Forum board
Stephen Rae, editor-in-chief at INM, has joined the board of the World Editors Forum (WEF), the global network for print and digital editors of news organisations. WEF is committed to defend press freedom and promote editorial excellence. Other media groups on the WEF board are the Street.com, Singapore Press Holdings, Times Media and La Stampa […]
MediaCom to share 2017 sentiments
As another year of hoped-for business growth gets underway, Ireland has not experienced such a level of uncertainty about the country’s economic prospects since the last recession in 2008. Brexit, the Trump factor, exchange rate fluctuations and falling levels of consumer confidence are some of the factors that have fed into a general air of […]
Seat Ateca fuels Q102’s Blue Crew
The new Seat Ateca will be fuelling the Dublin Q102 street fleet for 2017. For the next year, the station’s Blue Crew will drive around the city in the branded SUVs. The deal coincides with Seat’s announcement that it is extending its 171 offer until March 31. Car buyers who order any new model can avail […]
20 Questions with Richard Molloy, Audi
Richard Molloy is head of marketing and product at Audi Ireland, a job he took on three and a half years ago. He was previously in marketing and PR at Mazda for over six years and had roles at Chevrolet Ssangyong and Toyota. He has a BA in European studies from UL and is a […]
Irish people split on invite to Trump
Irish people are split on whether the Government should invite US president-elect Donald Trump to Ireland, a poll by the Irish Daily Mail reveals. The survey shows most Irish women are overwhelmingly against such an invitation, with 64 per cent saying the Government should not extend an invite, while 64 per cent favour an invite. […]
TAM claims TV viewing up 11 minutes a day
TV has seen an increase in viewing of 11 minutes per day compared to a decade ago. Official TAM Ireland/Nielsen figures on TV viewing for 2016 shows that most Irish adults watched for three hours and 21 mins a day. The average daily time viewing figures are based on an average of all adults in a TV […]
Bridget Jones again top choice for cinemagoers
With total box office receipts in Irish cinemas reaching a record €107.5 million last year and final admissions yet to be confirmed, Bridget Jones Baby, starring Renee Zellweger, was the top-grossing movie. Wide Eye Media reports that end-of-year admissions for 2016 are expected to be over 15 million, averaging 1.25m cinema visits a month. Despite […]
Most Irish consumers forsee a cashless future
As many as six in ten Irish consumers believe Ireland will become cashless in the future with mobile wallets and peer-to-peer payment technologies being adopted first, research from Core Media shows. ‘The Future of Money’ study into generational attitudes to money and transaction technologies reveals 42 per cent of millennials have used new payment methods […]
