ArchiveNovember, 2019

Gibney again bags Aldi’s corporate PR

Gibney Communications has been retained by Aldi to handle its corporate PR account. On November 4th 1999, the German company was the first supermarket into Ireland with discounter shopping, opening two stores, one in Dublin’s Parnell Street and the other in Ballincollig in Cork, with promises of a one-third saving on the average weekly grocery […]

This year’s Marketer of the Year (MotY) award has been narrowed down to four candidates. The four finalists competing for Ireland’s premier marketer award are PJ Brigdale, An Post; Rossa Butler, Littlewoods Ireland; Una Fitzgibbon, Bord Bia and Emma Kiernan, Dublin Zoo. The winner will be announced at an industry lunch on November 27. Marketer […]

People starting their careers with a bachelor’s university degree earn a maximum average of €31,075 in Ireland, which is a quarter more than the €24,608 paid to those who stop their education at secondary school, a European study by Willis Towers Watson global advisors into pay levels offered to recent graduates who had no relevant […]

JWT Folk executive director and former Shelbourne footballer Gary Brown is due to see the second play he has written take to the stage at the Viking Theatre in Clontarf soon. It’s Not Easy is described as “a dark comedy with a social commentary that forces its characters and its audience to confront some uncomfortable […]

The National Dairy Council (NDC) has launched a new out of home billboard campaign saluting Irish dairy farmers and their grass-fed Irish cows working together to sustainably produce quality milk and dairy products. The campaign highlights Ireland’s green countryside is such a valued asset and provides us with a unique grass-based farming system. The expertise […]

Ireland’s best known TV and radio broadcaster Gay Byrne, aka Gaybo, has died, age 85. In a statement, his family said: “It is with sadness that Kathleen, Crona and Suzy wish to announce that their beloved Gay has died peacefully at home today, surrounded by his family. We wish to thank everybody for their love […]

As 2020 nears, the Marketing Society and Bord Bia will examine consumer trends that will impact strong on consumer behaviours in Ireland and explore how innovation will be an important growth driver during the uncertain times ahead at a debate entitled ‘Food for Thought – the Trends and Macro Forces Influencing Change in 2020’. Grace […]

Core has extended its links with Heineken Ireland by winning the creative advertising account for its portfolio of cider brands. Core’s Starcom has handled all of Heineken Ireland’s media buying and planning for many years. Heineken hired Rothco | Accenture Interactive to launch Orchard Thieves and Appleman’s to rival market leader Bulmers. Core Creative won […]

Fourth year advertising and marketing students at TU Tallaght have teamed up with Javelin and Toyota on their final year marketing project. The students were briefed at Toyota Ireland HQ this week. The project they have been briefed on is Toyota’s Face It Down initiative, run in association with the Road Safety Authority (RSA). Face It […]

JCDecaux Ireland managing director Joanne Grant has been named Chevalier de l’Ordre National du Mérite by the French ambassador to Ireland Stéphane Crouzat at the French residence in Dublin. The award recognises Grant’s contribution to developing relationships between the two countries and in particular for assisting the embassy and French companies and citizens through her […]

Advertising and media professional Peter McPartlin will discuss the state of Irish advertising as guest speaker at the Association of Advertisers in Ireland (AAI) Toolkit breakfast talk in Core’s offices later this month. The Nuts & Bolts series aims to help advertisers and marketers keep up-to-date on important advertising topics and current industry trends. McPartlin […]