Boys + Girls have unveiled their new global work for Bushmills which marks the launch of a new brand platform and campaign aimed at transforming consumer perceptions about the brand. Titled ‘Discover Different’, with a sentiment dedicated to those that are not afraid to go their own way, the ads speak to people’s curiosity in […]
Archive2019
Pieta House’s Darkness into Light story shared
Accenture Interactive’s Rothco have created a short online film for Electric Ireland to promote its involvement in the Darkness into Light charity walk. The film explores the story of a couple who turned a deeply tragic personal event into a worldwide movement for hope. Directed by Zak Razvi, the short documentary follows the story of […]
Eddie Rocket’s fired up by vegan burger
American-themed diner chain Eddie Rocket’s is cutting out the bull with its new vegan burger. The Beyond Burger is 100 per cent vegan, right down to the bun and cheese. The Beyond Burger is produced by US company, Beyond Meat, which is part of the global drive for plant-based foods. The launch coincides with Eddie […]
Tayto to throw Coppers party for 65th birthday
Ireland’s iconic crisp brand Tayto will celebrate 65 years on the market with an exclusive party in Coppers next week. On Friday 14th June between 7-10pm, Copper Face Jacks will close its doors and host an exclusive party. The party will be a charity fundraiser with proceeds from the sale of the €10 ticket going […]
Thinkhouse and TCD to produce youth report
Youth marketing agency Thinkhouse is collaborating with the Centre for Digital Business at Trinity College Dublin (TCD) to deliver ‘Future-Proofing Marketing – The Youth Perspective’ report on the future development of marketing. The report, which will be launched in the autumn, investigates youth attitudes and behaviours to marketing and advertising. Topics to be investigated by the study […]
Times Ireland to cease print edition
News UK & Ireland is to end publication of its Times Ireland edition and most of its journalists are to made redundant as the company undergoes a major re-organisation. Only three of the current 20 staff positions will be retained, with current employees having to reapply for the jobs. In a statement, the company said […]
SuperValu sponsors Today FM’s Dermot & Dave
SuperValu has signed up as the new sponsor of the Dermot & Dave Show which airs mid-morning weekdays on Today FM. The deal, brokered between SuperValu owner Musgrave, Media Central and Core Sponsorship, sees the supermarket chain’s online shopping promoted through stings, promotions and cross station digital display for the next year. The show’s previous […]
20 Questions with Sinead Troy, PlayIrish Radio
Sinead Troy has launched three new companies in Ireland – IASCA, Yangaroo Music Ireland and, most recently, PlayIrish Radio, along with former Today FM CEO Peter McPartlin, Angela Dorgan and Martin Byrne. Her background is firmly in the music industry with over 25 years’ experience in both the UK and Ireland. 01 When are you […]
Tesco Mobile backs Virgin’s Love Island
A new series of Love Island returns to Virgin Media Two in June with Tesco Mobile as sponsor of season five. The package includes broadcast sponsorship of the series, along with popular spin off show Aftersun. Tesco Mobile is also the sponsor across the Virgin Media Player and on demand to allow viewers catch up […]
New categories added as Shark entries open
The Shark awards presented in Kinsale in September each year have opened for entries. With a focus on craft, the festival has added wider categories for this year’s awards. Prominent design writer and consultant Lynda Relph-Knight will oversee the design category which has been extended to reward design craft. Also new to the programme is […]
Paddy Power pokes fun at Eurovision
Paddy Power is running a light-hearted out of home (OOH) campaign in the run-up to this weekend’s Eurovision in Israel. Working alongside OMD Ireland, Kinetic and Micromedia’s experiential division, Beyond, the Flash OOH campaign involves a pop up shop on Dublin’s Camden Street decorated with bespoke banners with music impresario Louis Walsh. The ad calls […]
Adbarrier opens up car parks for Its4women.ie
Online insurance brand its4women.ie and its agency BConnected Media have teamed up with Adbarrier out of home to launch the first in-carpark display targeting female motorists. The €300,000 campaign will run in major car parks across Dublin, Limerick, Kildare, Wexford, Kilkenny, Sligo, Galway, Westmeath and Cork until the end of 2019. Its4Women provides car, travel and […]
Foe appoints Brennan and Motherway
Experiential agency Foe has appointed Shane Brennan and Cillian Motherway to its senior management team. Brennan becomes the agency’s creative director having been at Mediaworks. Motherway joins as production director after almost four years with LinkedIn. Foe’s clients include Liberty Insurance, Irish Life Health, Lidl, Focus Ireland, UCD, Aware and the HSE. Aaron Chalke, Foe’s […]
