Tech will continue to redefine media in 2020 as ad spend on social and online platforms continues to grow, tech innovations will also promote real-world engagement. Kantar’s global 2020 Media Trends & Predictions claims that marketers and media owners will be challenged to develop skills, engagement models and measurement capabilities. Kantar predicts there will be […]
Archive2019
Coke’s Christmas campaign up and running
Coca-Cola Ireland’s Christmas campaign kicked off with its annual Christmas Truck Tour launched in the RDS in Dublin. From there, it continued to further seven locations across the island of Ireland. Now in its ninth year, the tour sees the return of the brand’s Christmas merchandise cart, with all proceeds donated to charity partner, St […]
Gift voucher users face new rules
From now on, businesses in Ireland will need to review the terms and conditions of the gift vouchers they sell to comply with new rules under the Consumer Protection (Gift Vouchers) Act 2019. The Competition and Consumer Protection Commission (CCPC) has guidelines to help understand how the new laws may impact on current gift voucher […]
Compass to cater for Happy Pear fans
Caterers Compass Group Ireland (CGI) has agreed a partnership with The Happy Pear which sees the roll-out of plant-based dining across locations across business and industry workplaces in the CGI network. Founded in Greystones, Co Wicklow in 2004 by twins David and Stephen Flynn, The Happy Pear brand promotes natural, healthy eating. The partnership sees […]
Jessica Bergin top PRII student
The student of the year in PR studies has been named as chartered accountant Jessica Bergin, who has the role of director of investor relations and external reporting at Malin Corp. The Gladys McNevin trophy is awarded by the Public Relations Institute of Ireland (PRII) to the student who achieves the highest overall grade in […]
Dave Byrne joins Thinkhouse board
Thinkhouse’s head of creative Dave Byrne has been appointed to the youth agency’s board. Byrne is responsible for the agency’s recruitment, leadership and for developing a team of creative and communications specialists. He joined the agency in 2011 from Bodytonic, the music, culture and food company where he was an event producer and promoter. Byrne […]
Huskies creates SVP Christmas ads
In the Company of Huskies has launched a new Christmas campaign for St. Vincent de Paul (SVP) charity highlighting the harsh reality of poverty at this time of year. For most, Christmas is a wonderful time of year, but for those struggling it can be the most worrying. But for some families their Christmas tradition will […]
Conlon and Moran join IAPI board
Jonathan Conlon, the newly-appointed chief operating officer at GroupM and Abi Moran (above), chief executive at JWT Folk, have been elected to the board of the Institute of Advertising Practitioners in Ireland (IAPI) at its AGM, which looked back on the achievements over the past year and presented the upcoming training and events for 2020. […]
Sky returns ET to Earth after 37 years
Steven Spielberg’s loveable alien ET has been brought back to Earth for Christmas by Sky – which is the first time in 37 years. The two-minute, festive season short story made its online debut at www.sky.ie/ET and on Twitter, Facebook and is showing on YouTube and on Sky channels – a reunion with Elliott’s 2019 […]
20 Questions with Catherine Casserly, IDPR
Catherine Casserly has been marketing director for Irish Distillers Pernod Ricard in Ireland since 2013. Most of her work at IDPR has been spent on global business where she was head of sponsorship, PR and events, global brand director, delivery for Jameson and global market activation director. She spent six years as sponsorship manager with […]
Dublin Zoo’s Emma Kiernan top marketer
Emma Kiernan, marketing manager, Dublin Zoo, was named as the Marketer of the Year (MotY)at an industry lunch for her work in helping develop Ireland’s top family attraction and not-for-profit organisation which welcomes over 1.2 million visitors a year. As the person responsible for driving revenue, she rolled out The Zoo TV series now in […]
Vodafone plunges into Christmas swim
For its latest TV commercial, Vodafone taps into one of Ireland’s most popular Christmas Day traditions – an exhilarating dip in the sea. Grey London was hired to create a concept and came up with the idea of granddad Frank and his grand-daughter Hannah and the joy around the annual Christmas Day swim at the […]
Howard for Marketing Society Christmas lunch
Irish novelist, journalist and comedy writer Paul Howard will be the guest entertainment act at the Marketing Society Christmas lunch. Howard is undoubtedly best known for creating the cult character, Ross O’Carroll-Kelly, a fictional rugby jock whose exploits have been the subject of 19 novels and two other books that sold over 1.5 million copies. […]
