State utilities group Ervia has appointed two new agencies to handle its advertising, Publicis Dublin for creative services and OMD to handle its media buying and planning, after a lengthy review. Eight agencies had pitched for the business, which comprises Irish Water and Gas Networks Ireland. The creative incumbent, Rothco Accenture Interactive, did not re-pitch. […]
ArchiveMay, 2020
Safefood gets fired up with DOOH barbeque ads
Safefood is gearing up for the surge in barbeques over the June bank holiday weekend with a dynamically triggered digital out of home (DOOH) campaign on display this weekend. Promoting food safety awareness and highlighting the dangers of undercooked burgers, the campaign incorporates a temperature trigger via PML Group’s Liveposter platform. The trigger variable prompts […]
An Post highest-rated brand during Covid-19
An Post has emerged as the nation’s most highly-rated brand in how it has responded to the Covid-19 coronavirus crisis, some way ahead of the country’s supermarkets and public transport companies, a ‘Now Next’ report by Genesis shows. Supermarkets and the HSE are seen as having done the most to help Irish people cope with […]
Most consumers endorse Guaranteed Irish mark
A new report by Guaranteed Irish claims that 83 per cent of consumers see the mark as a way of helping the local economy through the Covid-19 coronavirus crisis. Additionally, the study says 63 per cent of consumers surveyed declared a preference to buy Guaranteed Irish brands from Irish business/retailers when shopping during the pandemic. […]
Danone launches new range of yogurts
TV and radio personality Lucy Kennedy helped launch Danone Dairy Ireland’s new yogurt range, called simply; Danone. The range is targeted at consumers looking to improve their eating habits and the planet with simple, recognisable ingredients, like milk, live yogurt cultures and fruit and veg combinations, with no added sugar or replacement sweeteners. The new […]
Bradley Brand to support SEI for three years
Bradley Brand has agreed an initial three-year partnership with Social Entrepreneurs Ireland (SEI), the not-for-profit body which supports social entrepreneurs in Ireland. The agency will provide brand strategy, marketing content and design services on “a largely pro bono basis” to SEI, whose mission is to back people with business solutions to social problems. Since its […]
HSE Covid-19 ads again top BrandShout
The Government’s HSE Covid-19 campaign devised by TBWA\Dublin and Spark Foundry topped the BrandShout list of most recalled ads by Irish consumers in May after becoming the league leader in April, research by Ipsos MRBI for Marketing.ie shows. The Covid-19 ads have been running across all media since the coronavirus outbreak began in March. German […]
Marketing.ie reaches out to remote readers
As most people in Irish marketing, advertising and media are now working remotely, Marketing.ie is reaching out to its database and asking readers to provide their home address details so they can continue to receive print copies of the magazine and keep up to speed with all the latest industry news and features when print […]
Online study points to renewed interest in travel
Online searches relating to staycations, such as ‘hotel deal’ and ‘weekend break’, decreased by 90 per cent in April compared to searches in January of this year. However, there was an increase in online sessions related to Irish hotels in May signalling that consumers are considering travelling once again, a new report by Core Optimisation […]
Publicis makes Schillaci miss
As we know in Ireland, we hate to carry a grudge. Saying that, one Italian did something to our country in 1990 ago that we can never forgive. Salvatore Schillaci scored the goal that ended Ireland’s impossible World Cup dream. So when TG4 decided to broadcast the game 30 years later, during lockdown, Publicis felt […]
Cashen on why little is set to change post-Covid
Chris Cashen writes about things that don’t change, even after a global pandemic As we approach restoration, there is no doubt that challenges lie ahead. Marketers face tremendous obstacles, but perhaps the most significant intervention is to remind ourselves that taking the temperature on how our brands fit into consumers’ lives. It was sociologist Jib Fowles […]
Housemate rules around working from home
With 41 per cent of remote working professionals based in shared housing, the last two months has seen dining room tables and kitchens around the country converted into co-working spaces. For the first time, housemates are spending a prolonged period with their co-habitants – switching occasional interaction in the evenings and weekends to almost 24/7. […]
Ad of the Month – Three’s ‘Monster Hunter’
Boys+Girls and its client Three Ireland tackled the constraints of filming during lockdown with its new ‘Monster Hunter’ TV spot. The ad, with a granddad helping his grandson find a monster in his bedroom, announces the permanent removal of usage limits for all customers on All You Can Eat data, making Three Ireland’s first and […]
