Boys+Girls has unveiled its first work for Kellogg’s following a competitive pitch last year which saw it winning the EMEA account for the new WK Kellogg no added sugar cereal from the company’s longtime incumbent, Leo Burnett. The campaign is titled ‘Good All Round’ and launches the new WK Kellogg cereals with ‘Eat Good, Do […]
Archive2020
Vital Voices marks International Women’s Day
This year Ireland will join thousands of women globally as Dublin hosts its first ever Vital Voices global mentoring walk this Saturday on the eve of International Women’s Day. President Michael D Higgins will receive a delegation of Vital Voice’s European board and some of the mentees and mentors in advance of the historic walk. […]
HSE Quit sees sign ups increase by a quarter
The HSE has said that its recent Quit ad campaign created by JWT Folk has delivered record results since its launch in January, with a reported 25 per cent increase in sign ups to the plan as a direct result of the ads. The campaign kicked off with a TV ad featuring real smokers talking […]
Sky agrees Disney Plus deal
Sky has signed a new multi-year deal making Disney Plus available for subscription in the UK and Ireland on Sky Q, to be followed by Now TV soon. Customers will be able to watch new shows such as The Mandalorian, above, with the Star Wars’ Yoda character; High School Musical; The Musical; The Series and […]
Katie Taylor fights to stream on DAZN in Ireland
Global sports streaming service DAZN plans to expand to over 200 countries and territories, including Ireland. The first global event on DAZN will be Mexican superstar Canelo Alvarez’s soon-to-be-announced fight during Cinco de Mayo weekend on May 2. The first phase of DAZN’s expansion will be an English-language service focused on boxing. The strategy builds on the […]
Kingspan backs para athlete Donnacha McCarthy
Cavan insulation company Kingspan is to sponsor para athlete Donnacha McCarthy as he aims to qualify for the 2020 Tokyo Paralympic Games. McCarthy, who is blind and competes in para-triathlons, is aiming to become just the second Irish para-triathlete to compete in the Paralympic Games. He has competed in para-triathlons since 2017. In that sort […]
Mitchell takes charge of branding at WaterWipes
One of Ireland’s most highly-regarded consumer marketers and the former global president for Mars Wrigley’s gum and mints category Orla Mitchell has joined WaterWipes to help guide the Irish company’s pure baby wipes business strategy and brand development. A seasoned confectionery marketer, she worked with Miriam Hughes at Nestle Confectionery before going on to senior […]
Prior new digital boss at Three
Three Ireland has appointed Paul Prior as its head of digital. This role will see Prior lead Three’s digital-first strategy to support future growth, leveraging innovative technologies across key areas including 5G and IoT. He joins from FTI Consulting where he was managing director for three years and worked in various digital roles in the […]
FBD rolls out Olympics ads for Team Ireland
As part of its support for Team Ireland, FBD Insurance has launched a campaign saluting some of Ireland’s sports stars in their journeys ahead of the Tokyo 2020 Summer Olympic Games. The campaign highlights the determination, discipline and courage displayed by athletes like FBD brand ambassadors rowers Paul and Gary O’Donovan, above. The O’Donovans feature […]
Core seventh in Best Workplaces
Core is ranked seventh as the best workplace in Ireland for large companies with 251 or more employees in the Great Place to Work 2020. Core, described “as a collective of nine practices, working to a single purpose”, was also officially recognised as one of the best workplaces for women in Ireland – one of […]
Wolfgang scores hat-trick at Digital Media Awards
Wolfgang Digital won three awards at the 2020 Digital Media Awards. The agency took home best social media for Littlewoods Ireland, best search campaign for Elvery’s and best agency. Now in their 17th year, the awards recognise creativity and innovation across digital content, advertising and marketing, mobile, social networking, apps, web design and development. Wolfgang’s Alan […]
Paddy Power moves to Mediaworks from OMD
Following a competitive pitch in December with four agencies, Mediaworks has won the Paddy Power and Betfair media business in Ireland. The company will still work with WPP’s MediaCom in the UK. Paddy Power’s Michelle Spillane and Paul Mallon also saw presentations from MediaCom, Dentsu Aegis Network and the incumbent, OMD. Mediaworks deputy MD Fiona […]
BBDO Dublin wins Tourism NI account
BBDO Dublin has been appointed as agency of record for Tourism Northern Ireland, a non-departmental public body of the Northern Ireland Department for the Economy, responsible for the development of tourism and the marketing of the Six Counties as a tourist destination. The account was previously handled by Belfast agency Genesis. Responding to a brief […]
