For the first time, mobile accounts for most e-commerce website revenue with a 54 per cent share and as much as 70 per cent of traffic, Wolfgang Digital reports. It is the first time ever that paid search is the primary channel driving revenue to e-commerce websites with 34 per cent of revenue. Organic search […]
Archive2020
Maxol sponsors 2FM’s traffic and travel news
RTÉ 2FM’s weekday traffic and travel bulletins are now sponsored by Maxol in a deal brokered by Mediaworks and Core Sponsorship. The year-long deal features 10 x credited stings every weekday. Stings will air on 2FM Breakfast with Doireann and Eoghan (6.30am – 9am) and on Jenny Greene on 2FM (3pm-6pm) and Game On (6pm-6:30pm). […]
Christmas FM raises €412k for Barretstown kids
Christmas FM raised €412,021 for the Barretstown charity for seriously ill children. The station, which was sponsored by Cadbury, Coca-Cola and An Post, had a goal of €250,000 to allow Barretstown to ‘press play’ on over 850 days of life-changing programmes. However, they can now ‘press play’ on over 1,400 days at Barretstown Castle in […]
Miriam Hughes joins Pluto board
Former DDFH&B chief executive and Nestle and Bank of Ireland marketing director Miriam Hughes has joined the board of Pluto. The event and experiential agency is run by co-founders Cathy O’Donohoe and Elaine O’Reilly. Current clients include Audi, Lidl, Dropbox, EY, Google, Irish Distillers Pernod Ricard, Unilever and United Biscuits owner, Pladis. Pluto is part […]
Chemistry to close on Friday
As feared, award-winning creative agency Chemistry is to close. Co-founder and managing director Ray Sheerin told Marketing.ie that despite every effort to save the agency before Christmas and remain in business, the company will finally close its doors in Leeson Park this Friday. Chemistry’s demise has come as a big shock to many people in […]
1917: Two WW1 couriers on a mission
At a time when Ireland is divided over whether or not to commemorate the country’s police forces in charge of national security a century ago, an epic first World War drama unfolds in cinemas in time for honours at next month’s Oscars. In 1917, two British corporals are tasked with getting an urgent message to […]
Sport dominated last year’s top TV shows
Major sports events proved the most popular with Irish TV audiences in 2019 accounting for seven of the top 10 shows, TAM Ireland/Nielsen figures show. The country’s most popular crowd puller was again the Late Late Toy Show on RTÉ One Television. Sports events made up the top 10’s next six broadcasts with GAA and […]
Deadline looms for Marketing Institute’s AIMs
Entry is now open for the All Ireland Marketing Awards 2020. Now in its 14th year, the AIM Awards showcase achievements in Irish marketing across a series of categories and is organised by the Marketing Institute. These ‘Oscars’ for marketing performance are centered on the strategic value of marketing as a driver of business success. […]
Pre-Christmas grocery spend hits €1.2bn
Grocery spend in Ireland hit €1.2 billion in the four weeks to the end of December as Irish shoppers spent an extra €32.5 million over the Christmas period in comparison to the same time last year, new data released by Nielsen shows. With Christmas Day falling on a Wednesday, the Irish market enjoyed a sharp […]
Loscher to talk radio at next AAI Toolkit event
Ipsos MRBI managing director Damian Loscher will discuss the impact of radio at this month’s Nuts and Bolts advertising seminar run by the Association of Advertisers in Ireland (AAI) as part of its Toolkit series. Loscher will explain that while media choices continue to explode, Irish adults still listen to over three hours of radio […]
20 Questions with Gary Cooke
Gary Cooke is a writer, comedian and writer best known for his role in the Apres Match satirical sketches on RTE Television, impersonating, among others, Eamon Dunphy, Gary Lineker and Bono. He starred in I, Keano and co-wrote and performed in the musical Macbeths. More recently, he had a lead role in Gary Brown’s play […]
Lion King a roaring success in Irish cinemas
For the third year in a row, the most popular in cinemas in the Republic last year was a story propelled by powerful musical content – Disney’s The Lion King, taking over €6.5 million at the box office. It follows on from Mamma Mia – Here We Go Again in 2018 and Beauty and the […]
Dylan Cotter quits BBDO to lead Deloitte start-up
BBDO Dublin’s executive creative director Dylan Cotter is leaving the Omnicom-owned agency to head up Deloitte Digital’s new Acne start-up agency in Ireland. Cotter, who has been with BBDO and its predecessor, Irish International, for over 20 years, will take up his new role at the end of March following a period of ‘gardening leave’. […]
