Archive2021

Heineken 0.0 goes outdoors with pop ups

Pop-up bars are part of Heineken 0.0 new ‘Now You Can’ campaign, where hikers, walkers, swimmers and bikers passing by to relax and enjoy a free, freshly poured pint in a comfy beer garden, in some of the most picturesque spots in Ireland. The often surprise locations offer people a nice surprise. The first one […]

MediaCom, the GroupM media planning and buying agency, has introduced a new division called Springboard. They say that the new unit changes the traditional agency model by offering emerging companies and SMEs the knowledge and operational resources of a large media agency, coupled with the speed and agility needed for early-stage businesses. Ed Ling (pictured), […]

Lidl Ireland has made a commitment to becoming a carbon neutral business by 2025 with the launch of a supplier engagement programme and by enabling customers to lower their carbon impact through EV charging points. The retailer also plans to further progress on its targets by committing to a 46 per cent reduction on its […]

Exemplifying the traditions of Italian craftsmanship, passion and style upon which it was formed, Peroni Nastro Azzurro partners with anyExcuse to launch the ‘Live Every Moment’ campaign and offer Irish beer lovers the chance to enjoy a complimentary pint of Peroni draught as a way of showing its support to bars and restaurants across the […]

Former Taoiseach Enda Kenny has been appointed to the board of PR agency Heneghan strategic communications as and from next month. A native of Co Mayo, Kenny was Taoiseach from 2011 until his retirement in 2017. He will serve as a non-executive director to the business where he will provide guidance on strategic direction. Heneghan […]

Levels of worry about Covid-19 have reached their lowest in Ireland since the start of the pandemic, with just 37 per cent of adults currently concerned about the virus, the latest Consumer Mindset Report from Core marketing communications indicates. Optimism around the vaccine rollout is a welcome boost in public morale in comparison to January […]

As the non-essential retail stores of Ireland reopened their doors in May, after their third and most brutal lockdown, it was to a radically different retail climate than the one that had they initially closed to back in March last year. Online retail flourished nationwide, with postmen and Amazon delivery guys the cheery sights that […]

Mark Anthony Brands has appointed London agency VCCP to handle its hard seltzer brand White Claw after a competitive pitch. The global creative account was previously handled by agency of record Accenture Interactive’s Rothco for the past five years. Rothco will continue to work on digital assignments for White Claw. The pitch was managed by […]

Marketing.ie sister company, Gregmar Books, has just published A Leaf in the Wind which is Matt Cullen’s personal memoir from the last century. As the book’s title suggests, Matt’s life veered from a buffeting in the turbulence of personal despair and grief to happiness and triumph. It is a story of hardship, courage, resilience and […]

Most Irish consumers are reimagining their values and basing buying decisions on factors other than price and quality, a report by Accenture shows. One in two of those surveyed are coming out of the pandemic having reimagined their behaviours and values. They have rethought what is important to them in life with more focus on […]

Thinkhouse’s Youth Lab insights, strategy and planning division has launched ‘Emerging in an Emergency’, the 2021 Irish edition of Youth Culture Uncovered, its fifth annual youth culture investigation exploring the hypothesis, “what’s it like to be young today?” The investigations incorporate both qualitative and quantitative research studies. The studies are designed to understand life through […]

In a bid to get to the heart of Irish creativity, the Institute of Advertising Practitioners in Ireland (IAPI) has launched its inaugural ‘Ireland’s Creative Influence’ survey. IAPI chief executive Charley Stoney said the institute is calling on all creatives working in Ireland’s commercial creativity sector, along with Irish creatives working abroad, to participate. It […]

The premier award honouring Ireland’s top marketing practitioner, Marketer of the Year (MotY), has been postponed for another year due to the impact of the Covid-19 pandemic on Irish business. Launched by Marketing.ie in 1993, MotY salutes Ireland’s top marketers, who through their passion and commitment created winning strategies for their brands. A wide range […]