Media science researcher and expert on human attention to advertising Professor Karen Nelson-Field of Amplified Intelligence is one of the headline speakers for DMX Dublin which Marketing Institute Ireland (MII) will again host as a virtual conference on Thursday, March 24. Nelson-Field is a professor of media innovation with the University of Adelaide. She was […]
ArchiveFebruary, 2022
OOH and cinema outpace other media
A new report comparing global ad spend with the latest citizens mobility data reveals that the recovery of investment in out of home (OOH) and cinema media is outpacing the return of consumer activity to pre-pandemic levels as overall In Real Life (IRL) spend reaches $44.4 billion this year, findings from the World Advertising Research […]
GoLoud releases Unusual Suspects
Bauer Media’s GoLoud podcasts has launched Unusual Suspects, the true story of the 1993 Rochester Brinks heist. The crime story produced by award-winning documentary maker Eoin Brennan tells the remarkable story when $7.4 million was stolen by armed raiders and ensuing FBI investigation, which saw the cops chasing the most unlikely suspected thieves. The suspects […]
Dentsu report sees cashless society
As the adoption of digital-only banks, split bill apps and phone payments become more widespread, 70 per cent of Irish consumers believe the country is moving towards a cashless society, a survey of 1,000 Irish adults by Dentsu Consult shows. Irish people are now much more likely to say they often use card payment than […]
Prosperity predicts salary rises of 12%
Prosperity Recruitment’s annual report for 2022 looks at how Ireland’s digital sector adapted to the challenges and changes caused by Covid-19 and its effect on salaries. Coinciding with the removal of government restrictions and the improved economic outlook, the second half of 2021 saw a big rebound in hiring as businesses adapted to new ways […]
Verve and Coke 20 years as agency partners
Verve and Coca-Cola marked a milestone by celebrating over 20 years doing business. Ronan Traynor’s event and creative services agency started working with the soft drinks brand back in 1999, but due to Covid-19 restrictions celebrations were put on hold. Verve presented the Coke team with a commemorative-themed print by Irish artist Orla Walsh. Over […]
Brightwater Group acquires Alternatives
Marketing recruitment specialist Alternatives has been acquired by the Brightwater Group. Alternatives co-founder Sandra Lawler said the business will continue as a stand-alone brand within Brightwater. Eimear Walsh, who has been with the Brightwater Group for over 16 years, becomes managing partner of Alternatives and will work alongside Lawler. Alternatives is seen as one of […]
Folk rolls out Cancer Society’s Daffodil Day ads
The Irish Cancer Society has launched a campaign aimed at inspiring people in Ireland who have been impacted by cancer to ‘take back from cancer’ this Daffodil Day. The campaign follows the life of aspiring young filmmaker Ziya Akkoç, sharing some personal moments from his life that his mother Rachel couldn’t experience during her cancer […]
IAPI teams compete for Young Lions
Nearly 170 young agency and client talent will compete this weekend in the return of the Institute of Advertising Practitioners in Ireland (IAPI) Cannes Young Lions competition. They will be seeking to represent Ireland across the categories of print, media, PR, film, digital, design and young marketer in the Global Young Lions taking place in […]
3D Forum all set to get up and running
A new group called the 3D Forum has been launched by longtime members of the Irish Direct Marketing Association (IDMA) as a way for marketers to share ideas and views about opportunities in direct, digital and data marketing. Co-founder Peter Whelehan of DMCM told Marketing.ie that the forum sets out to provide a new voice […]
Opinions scores hat-trick at research awards
The winners of the Marketing Society of Ireland’s Research Excellence Awards 2021 were announced today at a virtual ceremony led by the society’s current chairperson, Meadhbh Quinn (above), and MC’d by society treasurer, Sarah Probert of Pt78. Now in its 13th year, the awards recognise the role of research and the impact that data has […]
Kantar doubles TGI frequency
Kantar’s TGI survey data for the Republic of Ireland will now be released twice a year to help advertisers and agencies plan campaigns and navigate trends. Responses will be collected across the year and report on samples to capture shifts in public behaviour. In particular, the move will help indicate how the pandemic has changed […]
More Dubs eating less meat, PML study shows
A new study shows that 14 per cent of Dubliners chose to go meat-free in their diet in January. The PML Group survey conducted by Ipsos MRBI indicates that for 61 per cent of that group it was the first time they had done so. The 14 per cent rate remained consistent across genders, social […]
