ArchiveApril, 2022

Conversations With Friends on TV soon

A 12-part TV series based on Sally Rooney’s debut novel, Conversations With Friends, is coming to TV screens soon. Following Normal People, Lenny Abrahamson returns as lead director in adapting Rooney’s story of a fractured friendship between two Trinity College students, Frances and Bobbi, who make a strange connection with an older married couple. As […]

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Marketing Institute advertises CEO role

Marketing Institute Ireland (MII) has advertised for the position of chief executive officer to replace David Field (pictured), who returned to work in the retail sector. The press ad said that the MII board now wants to hire a new CEO, “a visionary leader, to drive its strategy and sustain the success of the organisation […]

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TAM’s TV planning awards shortlist announced

The shortlist for this year’s TAMI Awards, Ireland’s TV planning awards, covering integrated strategies to small budget successes to clever content partnerships. The awards are designed to celebrate the best use of TV in advertising plans. They honour the teams and agencies behind TV planning, including the winner of the best TV buying or planning […]

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Tourism Ireland backs Derry Girls

All-island agency Tourism Ireland is sponsoring the third and final series of teen sitcom Derry Girls on Channel 4. The deal, the value of which was not disclosed, involves branded idents running immediately before, during and after each episode. The various short videos will highlight the historic walled city of Derry along with various nearby […]

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Core supports autism with new AsIAm ads

Core continues their collaboration with Ireland’s national autism charity, AsIAm in a campaign highlighting the barriers autistic people face in education, work and across society generally. The ads aim to improve understanding of autism, which directly impacts on one in 65 people in Ireland. AsIAm is chaired by former Core chief executive Alan Cox. The ‘Same […]

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Sponsorship showing signs of growth

A report by Onside, the sponsorship agency run by John Trainor, points to a 43 per cent increase in deals in the first quarter of the year compared to the same period last year – the fastest rate of growth in seven years. There was a 58 per cent increase in sports deals and a […]

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Digital spend up 27% to €830m

Digital ad spend in Ireland grew by 27 per cent last year, figures released by IAB Ireland as part of the PwC Online Adspend Study shows. Total digital ad spend was €830m in 2021. Online display advertising grew by 40 per cent to €498m, with social and video cited as the main drivers. Spend on […]

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Orlando Wood returns to Dublin for talk

British adman and writer Orlando Wood returns to Dublin next month in a talk jointly hosted by the Marketing Institute and Boys+Girls.  The breakfast event is in the Marker Hotel at 8.30am on Thursday, May 5. Wood’s new book, Look Out (IPA), is a further exploration into advertising effectiveness and examines how adland can make […]

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IAPI announces top Effie performers

IAPI has released the Effie Awards Ireland Index for 2021 with league tables of the top agency and brand achievers. The index identifies and ranks all the contenders by analysing winner and finalist data from the recent Effie Awards. The awards provide Ireland’s agencies and marketers with their first chance to pitch themselves against their […]

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Man City victory should secure league title

Victory for Manchester City against Liverpool at the Etihad Stadium on Sunday will increase their chance of lifting the Premier League title to 86 per cent and reduce Liverpool’s to 14 per cent, Nielsen’s Gracenote Euro Club Index shows. An away win will make Liverpool favourites for the title with a 68 per cent chance […]

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TBWA\Dublin adds Bolt production unit

TBWA\Dublin has launched a new in-house production company called Bolt. The studio will offer a range of production services from film and photography to digital content and post-production. The new unit is part of the Omnicom agency’s global network comprising 13 other Bolt studios in cities such as Hong Kong, Sydney and Amsterdam. TBWA\Dublin business director […]

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Fáilte Ireland and Virgin behind new travel show

Fáilte Ireland and Virgin Media One television have teamed up for a new six-part travel series called Are We There Yet? The shows will seek out the best day trips and holidays to encourage staycations this year. The series is hosted by husband-and-wife team Jon Slattery and Ciara Whelan, from The Holiday Show with some help from their three […]

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Public House creates Ukraine ads for Unicef

The Public House have launched a campaign for Unicef Ireland’s Ukraine appeal. The hard-hitting ads examine the current situation for children affected by the Russian invasion with a sound design driven radio spot which sets up the innocent scene of young children ‘playing soldiers’ and violently interrupts them with the real sounds of the weapons […]

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