Horse Racing Ireland (HRI) racecourses has announced C&C’s cider brand Bulmers as its official entertainment partner for the next three years. The two parties will work together to grow interest and appeal in Irish horse racing and enhance the racegoer experience with new entertainment including music and comedy across some high-profile race festivals. The Bulmers […]
Archive2022
Cox to leave Core after 15 years
Alan Cox is stepping down as chief executive of Core to launch a software practice focused on business transformation. Following a succession process, led by Core chairman Patrick Coveney, deputy CEO Aidan Greene will become the new CEO from the start of April. Over the past 15 years, Core has become Ireland’s foremost marketing communications […]
Irish Life to sponsor Dublin Marathon
Irish Life is to become the title sponsor of the Dublin Marathon and race series in a three-year deal for an undisclosed sum. The two previous race sponsors were SSE Airtricity and, more recently, KBC Bank. Now in its 43rd year, up to 45,000 of runners of all abilities from elite through to joggers sign-up […]
Guinness heads BrandShout for January
Diageo’s flagship brand Guinness tops the latest BrandShout poll for January as December’s league leader SuperValu slips to third place, behind new entrant VHI in second place. Lidl drops one place to fourth. The ad recall analysis, conducted by Ipsos MRBI for Marketing.ie, is based on interviews with a new national panel of 1,000 Irish […]
Core says Covid-19 concern has fallen
Public concern about the Covid-19 pandemic declined this month, Core states in its latest Consumer Mindset report, which has tracked sentiment about the virus for the past 21 months. Just 42 per cent of people remain concerned, down from 48 per cent in December and a sharp decline on the January 2020 figure when concern […]
Field to step down as Marketing Institute boss
In a move that has caught Irish marketers by surprise, David Field has announced that he has resigned as chief executive of Marketing Institute Ireland (MII) to return to retail as managing director of Fresh – The Good Food Market grocery and deli supermarkets, where he was previously director of operations for two and a […]
Huskies expands pack with new hires
Huskies have announced a number of new appointments and promotions after a busy year which saw the agency add clients and scoop some top industry awards. The new hires include Jane Adams, who has joined from Core where she was business director on Fáilte Ireland. Adams has over 20 years’ experience and worked at Grey […]
Chill warms to odd birds for new TV ad
Irish home and motor insurer Chill has launched a new ad campaign, the first round of work by recently-appointed creative agency BBDO Dublin. ‘Growing up, not growing old’ is the inspiration for the new ad. The online insurance broker celebrates its 15th birthday this year and has decided to mark the occasion with its biggest […]
Verve set to sponsor sustainability award
Verve is to sponsor the new sustainability category at this year’s Marketing Institute Ireland’s AIM Awards. The new category recognises marketing leadership and positive action in sustainable, responsible business, meeting consumer needs without damage to the planet. Consumers have high expectations of brands, especially when it comes to sustainability. Shane D’Alton, sustainability manager, Verve said […]
Celene Craig takes charge at BAI
The Broadcasting Authority of Ireland (BAI) has announced Celene Craig as its new chief executive in place of Michael O’Keeffe who has retired from the post. The BAI said Craig’s appointment follows a competitive independent recruitment process and has been approved by the Minister for the Media and deputy Green Party leader Catherine Martin TD. […]
Brands remain upbeat about sponsorships
The latest results of ESA’s Sponsorship Sentiment Tracker (SST) showed confidence within the sponsorship community, reaching an average score of 7.4 out of 10, just 0.1 points down on previous Wave 12. Similar to previous waves, brands appear to be the most positive, with no change seen since the last wave in September, despite the […]
FBD sponsors Tipp’s Semple Stadium
FBD Insurance has bought the naming rights to Semple Stadium for the next five years. Financial details surrounding the deal were not disclosed. The Thurles venue will be known as FBD Semple Stadium. On hand to help launch the sponsorship were Tipperary hurlers Pádraic Maher and Steven O’Brien and camogie players Cáit Devane and Niamh […]
Anna Doyle joins IAPI board
Starcom client director Anna Doyle has been appointed to the IAPI board in place of Stha Banks along with the new members already appointed at the institute’s AGM in November. Doyle has been on the Starcom board for the past seven years, having joined the agency from Carat in 2014. She spent nine of her […]
