Global Media & Entertainment (Ireland) has retained the CIÉ Outdoor Advertising contract following a competitive public tender process. Valued at around €45 million, it is rated as Ireland’s most lucrative out of home (OOH) contract. The deal will run for a period of five years with an option for CIÉ to extend the contract for […]
Archive2023
Robbie Williams fronts for Felix
British rock star Robbie Williams has been hired by Swiss multinational food company Nestlé as an ambassador for the Purina Felix cat food brand across Europe. In a campaign by AFG, Williams voices the antics of the playful Felix character with a track called ‘It’s Great To Be a Cat’ alongside a live orchestra celebrating […]
IAPI to launch Cannes Young Lions
The Institute of Advertising Practitioners Ireland (IAPI) will launch Cannes Young Lions 2023 at a breakfast event in the Odeon Cinema at Point Square in Dublin on Tuesday, February 24. The event will showcase changes made to this year’s format, updates on the competition, what sponsors are looking for and hints and tips from on […]
Vodafone sponsors Six Nations’ TV coverage
Virgin Media Television and RTÉ have announced broadcast details of their joint Guinness Six Nations coverage, allowing Irish rugby fans get to watch every game in the tournament live and free to air. Kicking off on Friday, February 3, this year’s Vodafone-sponsored TV coverage will include all fixtures from Ireland men’s, women’s and U-20s tournaments. VMTV […]
MediaCom pushes Sky’s The Last of Us
MediaCom Ireland is handling the launch of the HBO mini-series The Last of Us showing on Sky Atlantic and streaming on Now. The post-apocalyptic drama based on the best-selling video game of the same name stars Chilean-American actor Pedro Pascal, famous for his role in Narcos, and Bella Ramsey, the English actress who starred in […]
Sponsorship spend set to return to €212m
Following a year when Ireland’s sponsorship market improved by nine per cent to €196 million, agency Onside Sponsorship expects further growth of eight per cent in 2023 to €212m, surpassing the €200m threshold first reached in 2018. Just over half of sponsors intend to increase spend levels this year, broadly in line with last year’s […]
Love Irish Food launches award
Love Irish Food and out of home contractor Global has launched its 2023 brand development award with an estimated value of €150,000. The award provides LIF member brands with the chance to win a national out of home campaign from Global through the media company’s national retail network. The award includes a creative bursary and […]
Just Eat signs up to Virgin’s Love island
Just Eat is to sponsor the latest series of Virgin Media Television’s reality show Love Island in a deal brokered by UM. The popular show returns to VMTV on Monday at 9pm for its second winter series. Maya Jama (pictured) takes over as the series host and will introduce audiences to a new batch of […]
Late Late Toy Show again tops list
The Late Late Toy Show was again Ireland’s most popular TV programme last year out-performing all other TV shows, the annual TAM/Nielsen report indicates. Ireland as a sport-loving nation was clear with nine of the top 10 most viewed shows being sporting events. The All Ireland football final was top, followed by Ireland v France […]
Austin gets new ops role at BBDO
BBDO Dublin has made a key internal promotion at the outset of the new year with Karen Austin stepping into the newly-created role of business and operations director. With over 11 years in client service roles, Austin joined the Sandymount agency in 2021 from Rothco, now Droga5. At BBDO, she has led teams on Northern […]
Javelin gets truly nostalgic for Spry
It’s all part of a new campaign by Javelin to raise awareness of Spry Finance’s equity release products for the over-60s. The campaign centres around the creative idea of ‘Because life never gets old’. The TV ad follows a couple, Jimmy and Elaine from when they first meet, locking eyes across a 1970s dance floor, […]
Culliton’s LWA takes stake in Bloom
Creative shop Bloom has joined LWA Group, the Colin Culliton-owned business which has acquired a majority stake in the agency for an undisclosed figure. Bloom was founded in 2000 by David Quinn and Damian Penco. Clients include Citroen, Brady Family Ham, Banking & Payments Federation, Lloyds Pharmacy, KittenSoft, MyHome.ie, Just Eat and Sunway Travel. Bloom […]
Hume Brophy acquired by US-based Penta
PR and lobbying firm Hume Brophy has been acquired by Penta, a US global affairs network headquartered in Washington DC, for an undisclosed sum. Founded in 2005 by John Hume and Eoin Brophy, the business developed into a PR and government relations network firm with offices in London, Brussels, Dublin, Frankfurt, Paris, Hong Kong and […]
