AC Milan and England footballer David Beckham teams up with various celebrities for a new campaign for Adidas Originals. The former Manchester United midfielder joins Snoop Dogg, Whitney Port, N’Dubz, Noel Gallagher and Agyness Deyn to spread the message ‘Street Where Originality Lives’. Evolving from 2009’s ‘House Party’ and soundtracked to the Pilooski remix of […]
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Sparks to talk about agency briefs
Brian Sparks from Agency Assessments International will provide a morning workshop organised by the Association of Advertisers in Ireland (AAI) in Space@ Rothco next month. Sparks will talk about the importance of a clear brief as part of the agency management process. Creative evaluation and guidelines for agency motivation will be discussed. Sparks has extensive […]
MCM ties with Core Media cut
MCM, the media division of McConnellsintegrated, is no longer part of the Core Media group. In a letter to media, Alan Cox, Core chief executive, confirmed that the group would now only comprise Publicis agencies. The move paves the way for official RTE recognition of Core, whose members now include MediaVest, Starcom, ZenithOptimedia, Equinox, Clear […]
Eircom and Meteor to bundle media
The media planning and buying for Eircom and its Meteor mobile phone operation is out to pitch. Mindshare, which handles Eircom, and Vizeum, the agency for Meteor, are competing with Initiative for the combined account. It is one of a series of major media and creative reviews doing the rounds. VHI and FBD, both handled […]
Sutherland to talk in Dublin in May
As first highlighted in Marketing.ie magazine, UK adman Rory Sutherland is to visit Dublin for an industry event. The colourful vice chairman of Ogilvy UK and president of the Institute of Advertising Practitioners (IPA) will address a breakfast seminar hosted by IAPI in Dublin on Wednesday, May 12th. IAPI has yet to confirm a venue […]
Diageo drops JWT for Baileys
Diageo has parted company with JWT and called a pitch for its £40 million Baileys global account. Diageo has approached agencies and plans to see formal presentations for the Irish cream liqueur later this year. JWT has had the account for two years, after it saw off Leo Burnett and Bartle Bogle Hegarty, the previous […]
Kick and Darkhorse in tie-up
Strolling ahead: Dave Cowzer, Aidan O’Connor, Neil McKenna and Jack Healy have agreed to link their Darkhorse and Kick Communications agencies. Kick Communications have agreed a “working arrangement” with Darkhorse to provide clients with a more integrated above and below the line agency package. The two companies have worked together on the National Dairy Council […]
Three media agencies pitch for AIB
Commercials director Richie Smyth on the shoot of AIB ‘Surfer’ at the Cliffs of Moher AIB has invited three agencies to pitch for its media planning and buying account. The agencies pitching are Starcom, Vizeum and the incumbent, MCM Communications, which is part of McConnellsintegrated. Starcom and MCM are part of Core Media Group. Vizeum […]
Bord Gais Energy stays put
After a review of its advertising, media buying and below the line accounts, Bord Gáis Energy has made no changes to its roster and DDFH&B Group and Mindshare have been retained. Publicis QMP and Ogilvy had also pitched for the advertising, while Carat and Mediavest were in for the media. The Irish Times reports today […]
Belgian agencies strike over pitches
‘Bar fight’ for Spa Barisart sparkling water. The ad won the grand prix for Brussels agency Duvall Guillaume at the Sharks festival in Kinsale last September. Belgian agencies are up in arms over client pitches. Agencies in Belgium have gone on a one-strike in protest against unethical pitching guidelines set by clients as outlined in […]
Eamonn Lillis sentenced to seven years
Celine Cawley with Mal Stevenson, Irish International BBDO and Tommy Kinsella, Diageo, pictured on location for a Guinness commercial made by Toytown Films in South Africa Eamonn Lillis was sentenced to six years and 11 months for the manslaughter of his wife, Celine Cawley, by Mr Justice Barry White at the Central Criminal Court today. […]
Donnelly joins McConnells as media boss
Brian O’Driscoll fronts for the Credit Union. The campaign was created by AFA O’Meara, part of the McConnells group, where Pat Donnelly is now in charge of media. Pat Donnelly, chairman of the Core Media Group (CMG), has joined McConnells Integrated to head up its media services. A former chief executive of Aegis Ireland (Carat, […]
Handball may hinder Henry's future as a brand ambassador
There is speculation today that Thierry Henry’s reputation as a model sportsman may be seriously tarnished by his handball offence which led to the vital goal in the World Cup qualifier play-off game against Ireland in Paris last night. Henry has long been feted as the ideal football talent, a global icon in various campaigns. […]
